Linked in Spring 2016

Linked in Spring 2016

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  LinkedIn  The world’slargest professional network with over 300 million registered members in 200 countries and territories worldwide.  Executives from all Fortune 500 companies are members and 66% of LinkedIn users are decision makers or have influence on purchasing decisions for their companies.  Average household income is $109,000 – highest social media site.
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  Business Goals  Drivingmore traffic to your website  Getting media attention  Promoting your events  Interacting with professionals from around the globe  Obtaining free advice from top consultants on urgent business issues
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  Profiles  First stepin controlling your professional identify online.  Authoritative source on your career.  Represents your career accomplishments and opens the door to new opportunities.  Communicates your professional brand.  Enables people to connect and reconnect with you.  Strong profiles contain an executive summary, your skill set, education, 3 recent positions and 3 recommendations.  Hover over any section to edit. 6
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  Your Power Profile 100% Complete  All Star profile bring benefits – you show up in more searches for your expertise  Current position with description  Industry and postal code  At least 2 past positions  Education  At least 5 skills  A profile summary and photo  At least 50 connections
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  Profile is miniwebsite  Multidimensional marketing tool for yourself and your company  Make sure everything on your profile is client-focused and benefits-oriented  Text should be scannable, easily digestible bites of information
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  Profile  Professional headshot Great Professional Headline  List of skills separated by pipe |  Bridget Gibbons | Digital Media Consultant | Customized Social Media Training  Benefit statement approach  Top Graphic Designer Makes All Your Promotional Materials Pull Customers in Like a Magnet  Helping Small Businesses and the Tri-State Area Leverage Social Media to Grow Their Business  Concise, compelling and Value-Driven
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  Experience  Add atleast 3 recent positions.  Provide details on your responsibilities. This dramatically helps improve search results.  Hover over this section to see edit pencils. 15
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  Education  Include detailabout your formal education. Let’s people you’ve known in the past connect with you.  Where and what you’ve studied provides insights into your professional expertise.  Opens up valuable connections to Alumni, Professors or others with similar backgrounds. 21
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  Recommendations  Quick wayfor people to get a sense of your strengths as a professional and for you to help out your connections in a few simple steps.  Click on “Asked to be Recommended” on any position on your profile and select which connection can speak to your work at that position.  They’ll submit a brief recommendation for your approval.  You can control which recommendations to display by clicking “Manage” 27
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  Optimizing Your Profileto Be Found in Searches  What do you want to be known for? What’s your specialty? What sets you apart?  Determine which phrases you want to be found for and integrate them into the key aspects of your profile 29
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  Four Required Placesfor Your Keywords  Headline – one of the key areas LinkedIn considers when ranking you in search results  Current Work Experience – This is the 2nd place LinkedIn looks, make sure keywords are in the job title.  CEO is less helpful, consider changing to what you do rather than your title  Past Work Experience – LinkedIn will rank you higher for keywords in your past job titles  Summary – include keywords in your value driven, benefits oriented summary. You have 2000 characters – use them!
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  Advanced Optimization Strategies  Havingmore recommendations and connections  Having a paid account  Create word cloud to see what’s important to you – wordle.net
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  Recommendations  To recommendthe strong work of a colleague or business partner, visit their profile and click “Recommend” be sure to include specific details in your recommendation.  An authentic recommendation helps people to get a sense of what it’s like to work with this person. 35
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  37 From Mashable
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  Messages  Center ofcommunication  Take action on messages  Flag, delete, archive or mark messages as read or unread  Filter messages by type and sort by name, date, or subject 38
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  Connections  2nd degreeare people who are connected to your 1st- degree connections.  3rd degree people who are connected to your 2nd-degree connections.  If their full first and last names are displayed, you will be able to send them an invitation by clicking Connect.  If only the first letter of their last name is displayed, clicking Connect is not an option but you can still contact them through an InMail or an introduction. 41
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  Add Connections  Youcan ask someone to join your network by sending them an invitation to connect.  If they accept your invitation, they become a 1st-degree connection.  Normally recommend that you only send invitations to people you know well. 42
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  Search  Like Google,enter a keyword  Search your own connections and groups.  Find and reconnect with people, or look for new connections by company, expertise, or education.  Filter search results by powerful facets like location, industry, language, and more.
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  People You MayKnow  Quickly helps you find people and build professional relationships.  Find people from the home page or under the Contacts, Add Connections menu item.  You can ask someone you recognize to connect, remove someone you don’t know (x) or click through to their profile to learn more about them.  When viewing the complete list, you can filter by where they work, used to work or where they went to school.  You can assess the people you have in common. 52
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  Groups  Quickly discoverthe most popular discussions in your professional groups.  Have an active part in determining the top discussions by liking and commenting.  Follow the most influential people in your groups by checking the Top Influencers board or clicking their profile image to see all their group activity.  See both member-generated discussions and news in one setting.  Easily browse previews of the last three comments in a discussion.  Find interesting discussions by seeing who liked a discussion and how many people commented. 57
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  Groups  Search foryour industry or a career keyword, and find a group that fits your interest.  Once you’ve been accepted to the group you can share relevant content by starting a discussion or posting a link in the share box.  Sharing consistently is a good way to quickly identify yourself as an expert in your field or industry.  Click on your photo to see your updates as well as what’s changed in the discussions you’ve started, joined or followed.  Good way to keep track of discussions most important to you and your career.  After sharing, check out the newest discussions in the slide show below, and cast your vote by liking or commenting.  Under each discussion you’ll see the last 3 members who have commented, click on the headline to see all comments.
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  Groups  On Memberstab you can review all group members, see how closely you’re connected to them, and send a message.  You can review new members or search for specific members.  Some groups feature a jobs tab where you can review jobs posted by other group members, or post a job of your own to increase distribution for the opening.  Click on the search tab when looking for a specific topic across all discussions.
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  Post LinkedIn UpdatesRegularly  One way in which a large network benefits you is if you are posting LinkedIn status updates on a regular basis.  Everyone you are connected to can see them on their home page.  Demonstrate that you’re a valued resource and someone worth getting to know.  Limited your updates to a couple a day  Restrict updates to business topics – everything you do and say on LinkedIn is branding you.
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  Guidelines for LinkedInUpdates  Share helpful information – Links to articles, case studies on your website, upcoming event that will help people in your network.  Stir people’s curiosity – provide something that makes people want to learn more “Read this case study to see how one company increased client loyalty by 20 percent.” with a link.  Announce business events – use updates to alert others about large sales your company just made or upcoming events where you will have a booth.
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  Jobs – Postinga Job  Discover active and passive job candidates.  Attract the highest quality candidates (rated 3-to-1 versus job boards in a survey).  Get viral distribution: jobs are forwarded an average of 11 times, seen 400 times and receive 30 applications.  Discover passive candidates with proprietary matching technology.  Draw attention to your opening with appearances in search results and immediate posting to Twitter.  Let your applicants see how they’re connected to the company for high-quality referrals.  Review all candidates with a simple web interface. 72
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  Jobs – Postinga Job  Candidates can apply directly for the job, identify connections who work at your company, and forward the job to their connections.  You can specify whether or not to include your picture, and a link to your profile on the listing so that candidates in your network can reach out to you directly.  You decide if you want to receive applications via email or your website.  Real-time profile matching across LinkedIn
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  25 best matchingprofiles 75
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  Jobs – lookingfor a job 76
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  Account Settings  Fromthis page, you can:  Change your primary email and password.  Compare account types and see how many InMails and introductions you have left.  Manage any jobs or LinkedIn Ads you've purchased.  View and manage settings for your:  Profile  Email Preferences  Group, Companies and Applications  Account 80
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  Company Pages  Promoteyour company or the company you work for and provide an entertaining, multimedia display of information  Use the company page as of the most powerful prospecting and information tools you will ever use to seek new business, find new opportunities, stay up to speed on your industry 83
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  Company Page  Specialties,website, industry, type, headquarters, company size  Logo and cover image
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  In Summary  Coverthe basics – 100% complete profile  Get meaningful recommendations  Post updates  Join groups 88