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Lecture 36

The subject line is the most important part of an email as it entices the reader to open the message. A poorly crafted subject line can result in the email being marked as spam. The body of an email should be concise and have a clear purpose such as requesting feedback or arranging a meeting. Closings are important to end the email on the right foot and should be tailored to the relationship but commonly used closings like "love" or "thx" are best avoided in professional emails.

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Email Writing
The subject line could be the most important part of the email, though it’s often overlooked in favor of the email body. But if you’re cold-emailing someone, or just establishing a professional relationship, your subject line can entice people to open the message as well as set expectations about what’s enclosed. On the other hand, a poorly crafted or generic subject line (like “Hi” or “You don’t wAnt to miss thos”) can deter the reader and result in your email landing in the spam folder. 1. Subject line
2. Openers In most email writing situations, you’ll want to include a quick greeting to acknowledge the reader before diving into your main message or request. The exception: When you’re on an email chain with close colleagues, it often becomes more natural to drop the opener (as well as the closing). Though it may initially feel like a faux pas, it signals a better professional rapport.
3. Body The body of an email is the meat of your message, and it must have a clear and specific purpose, such as getting feedback on a presentation or arranging a meeting with a new client. It should also be concise. That way, people will be more inclined to read it, rather than skimming it and risking missing critical information. If you can, boil it down to a few choice sentences.
4. Closings Just as you want to start things off on the right foot with your greeting, you also want to part well. That means writing a friendly sign-off. And there are plenty of options to choose from. You’ll want to choose a closing that feels genuine to your personality and tailor it to the relationship to ensure an appropriate level of professionalism. On the other hand, common closings like “love,” “sent from iphone,” or “thx,” may be best left unused in professional emails. Thanks Best Regards Sincerely Take care Thank you so much Cheers All the best Best wishes Respectfully Sincerely yours
Common email writing mistakes
1. Omitting necessary Oxford commas 2. Hedging 3. Extremely long and/or unclear copy 4. Being too casual (or formal) 5. Clichés 6. Repetition 7. Robotic language 8. Overuse of exclamation points!
Lecture 36
Lecture 36