LaunchPad_OC One Stop Staff Training

Orange County One Stop Launching New Careers

Lots of Hiring Going On! According to Indeed.com , as of Friday, May 8, 2009, there were 28,283 open positions in Orange County, California.

Training Schedule 8:40am - 10:15am The Customer, Career Mapping and Planning, Personal Branding 10:15am - 10:30am Break 10:30am - 12pm Resume Writing, Networking and Social Networking 12pm - 1pm LUNCH 1pm - 2:30pm Job Search, Interview Coaching 2:30pm - 2:45pm Break 2:45pm - 4:30pm Customer Placement, Role Playing

Overview Introduction to the “Candidate-Centric” Model Assessment and Screening Personal Branding

Candidate-Centric Model Definition: Taking the best qualities of the best candidates, refining the candidates’ presentation, and proactively presenting that candidate to specific opportunities that match their skill set. “ (The) Candidate-Centric approach is about embracing the candidate (customer) so that the client (company) will greatly benefit.” – Greg Palmer, Former CEO of RemedyTemp, Inc.

Customer-Centric Model Case Manager Identify A-Players (Customers) Match & Place Identify Opportunities

Benefits of Customer-Centric Model Targeted approach: Identify job seekers with higher placement potential and quickly refer them to specific opportunities. Spend your time more efficiently, investing it in customers that are most hire-able Provides needed labor to faster-growing sectors or job clusters. Allows you to place more customers.

How to Begin the Customer-Centric Model Develop “pipeline” of positions in high demand Industry Clusters Growth Sectors Finance Green Technology Life Sciences

How to Begin the Candidate-Centric Model Develop “virtual bench” of A-Player candidates What is an A-Player? Top 10% of available talent for a given position

Customer-Centric Model in an Up Market Employees are in high demand Turnover is higher One stops have fewer qualified Customers to place in the job market

Customer-Centric Model in a Down Market Employees are still in demand More unqualified applicants More highly qualified A-Players Turnover is lower

See Everything as an Opportunity Career mapping and planning is about seeing current situation as an opportunity. List 5 reasons current situation can be seen as an opportunity. Examples: I am now free to take my career to the next level. I can finish that degree I have been putting off for years. I can spend more time with family and friends. I can spend more time on personal, professional, and spiritual development. I can find and achieve the career of my dreams.

Have a Positive Attitude The Law of Attraction is real! Understand the difference between Positive Affirmation vs. Limiting Beliefs. INVEST in positive influences and REMOVE all negative impediments.

RICH vs. POOR People Take stock of the people in your life. Think about how they contribute to or take away from your success. Begin to understand how you got to where you are just by looking at the people you surround yourself with.

Revisit Past Successes STOP thinking negatively and BEGIN revisiting your past successes. This practice reinforces your transferable skills and brings them to forefront of your mind.

Career Planning Readiness Assessment What are your career goals? What are you really good at professionally? Can you provide a specific example where you demonstrated this skill? Can you describe your most significant accomplishment? What are you not so good at or not interested in doing? Can you give an example? How would each of your last 5 bosses rate your performance? How would these ratings compare to that of your peers? Why did you leave your last 5 places of employment? What are your expectations or goals regarding: travel, work hours and schedule, compensation?

Career Map Pyramid of Success NEW JOB IDENTIFY, FOCUS, & TARGET OPPORTUNITIES MAKE YOUR MAP UNDERSTAND THE JOB MARKET UNDERSTAND YOURSELF

Understanding Yourself Career mapping and planning is a bottom up process. Begin your map by starting at your foundation, which is you. Start by analyzing strengths and “development areas” (what others refer to as weaknesses).

Understand Your Strengths What are you good at? What do you enjoy doing? What have you been praised for?

Development Areas The brain is wired with a greater capacity for our strengths rather than weaknesses. This theory supports reasoning why we should not try to overcome all of our weaknesses, but instead learn how to manage them effectively. Instead of thinking of them as weaknesses, consider them as areas of development. Identifying areas of development enable you to start building systems to improve it.

Visualization Ability to clearly visualize your dream job will take you further in realizing your goal than any other action. Do it through sensory detail. Your beliefs become your thoughts. Your thoughts become your words. Your words become your actions. Your actions become your habits. Your habits become your values. Your values become your destiny. Mahatma Gandhi

Career Mapping Questionnaire If anything were possible, what would I want to be different about my career? What type of job would I want? What would I want to be responsible for? What type of boss/coworkers/team would I want to work with? What kind of hours would I want to work?

Career Mapping Questionnaire What type of company would I want work for? What sort of company culture would I want to work in? What city would I want to live in? What salary would I want to earn?

Values, Mission, and Vision Statements Once you have clearer picture of your ideal career, you can begin to define it in terms of your values, vision, and mission. Write in present tense so it becomes real in your mind. You can use material from the visualizations exercise.

The Job Market and Your Career Path 5 industries or sectors expected to see strong growth over the next few years. Federal Government Construction and Engineering Healthcare Technology Education

Make Your Map Create a visual map of your career. Work backwards: Set a goal and then lay out the steps in reverse. Monster.com career path tool: http://my.monster.com/Career-Planning/Pathing.aspx # Start: Next Goal?

Take Extraordinary Action Follow up the training workshops with continued and sustained action. Life is a numbers game: apply to more jobs, make more calls, and establish more contacts to maximize your job search.

Measure and Calibrate Continually measure where you are at and re-calibrate according to your plan. Change the plan to more accurately reflect your likes and dislikes.

What Is Personal Branding? Definition: The process of marketing people and their careers as brands. Self-help is about self- improvement whereas personal branding suggests success comes from self- packaging . Examples: Oprah Winfrey and Donald Trump If done correctly, allows you to create strategic advantage over competition.

Why Create a Personal Brand? Project-Based Job Market Differentiation Value Creation Gives You a Voice

Project-Based Job Market Growing use of staffing agencies and contract workers. Companies operate on project-by-project basis. Workers hired for ability to complete projects on time. Longevity and education take back seat to experience, deliverables, and measurables.

Fit for a Mobile Career Advantages of having a personal brand in a more transient, project-based working world: You didn’t need a personal brand working for a company for 20 years. Companies provided a career path, and your reputation was known internally. In a mobile career world, after finishing your project or being released from an assignment, you take your personal brand with you.

Differentiation Set yourself apart from the crowd. Differentiation is accomplished by specialization and reputation building. Clearly demonstrate differentiation on your resume, CV, blogs, and online profiles.

Value Creation Being unique automatically creates more value for your brand. Have a proven track record and build your reputation. Value not finite or constant. Changes based on customer’s wants and needs at any given time.

Gives You a Voice Blog about your field of expertise. You might end up getting a referral from a well-known industry expert. Create a website to display the presentations you have given during your career.

What a Personal Brand Looks Like Not homogenous concept. Takes many forms: resume to curriculum vitae website and blogs references. Everything that contributes to your brand and how the outside world views you.

What You Have to Offer Your personal brand should spell out exactly who you are and what the most important thing you have to offer is. What are your feature benefits? What makes you different? Don’t be generic. One benefit of going with a generic brand is the price. Once you’re relegated to “low-price” brand, you are treated as a commodity and lose your value.

How You Will Save or Make Money The more clearly you state how you will make or save a company money, the more valuable your brand becomes. Begin with a powerful summary of your brand. Focus on your value proposition.

What Is Your Greatest Accomplishment? Define and market your personal brand by having a specific answer to this question. Here is an opportunity to brag, so don’t be too modest.

Transferable Skills Definition: Skills you have acquired through life experiences that are transferable and applicable to your job or careers. Identify skills that can help you demonstrate a value-added brand. Show consistent track record from company to company and project to project.

Get a Brand Referral Endorsements are powerful tools that will help you get your foot in the door or land new clients. Referrals = Endorsements When someone endorses your brand, you “piggy-back” off of that person’s established brand within the company.

Identify the Sizzle 3 unique qualities that set you, the candidate, apart from the competition and speak to your personal brand. Example: Shown track record of growth, success, civic, and social consciousness. Present features in terms of benefits.

Communicate Your Personal Brand

Personal Branding Tool Kit The Resume and Curriculum Vitae Recommended tool: VisualCV.com Business Cards Email Signatures Abraham J. Jankans President & Chief Career Coaching Officer LaunchPad Careers, Inc. d: 800.363.0307 f: 866.293.8564 c: 949.500.0711 2152 DuPont Dr., Suite 214, Irvine, CA 92612 [email_address] Launchpadcareers.com | LinkedIn | Facebook | Twitter

Tool Kit… Continued Personal Website and Social Media Purchase your name.com: If the name is already taken, try adding your middle initial. Be consistent when building your brand across multiple media and platforms. Free website builders: Weebly.com Ning.com

Tool Kit… Continued Blogging Specialization: add value by contributing new information or writing from a new perspective. Targeted posts: Research skills and requirements for the positions you are seeking, and write blog posts on those topics. Example: Joshua Persky. www.oracleofny.com Contribute to other people’s blogs. Micro-blogging Good for broadcasting short messages and links to information . Examples: Twitter. LinkedIn and Facebook also offer this feature.

Using a Photo: The Benefits and Dangers Using your photo to promote your brand can have many benefits. Dangers: Can compromise your privacy and identity. When and where to include a photo: Resume: NO Online resume or CV: OPTIONAL Online blog, profile, website: YES Consider an Avatar http:// avatars.yahoo.com /

Maintain Your Personal Brand Limit the number of places where you promote your brand. Keep your brand current. Evolving brands. Re-invent your brand to fit the current situation and keep yourself in high demand. Your personality shapes your personal brand. Protect your brand and your reputation.

Past, Present, and Future of the Resume Standard 1-2 page documents showcasing professional, employment, and academic history. Past: 1-2 page word processor document mailed or faxed to prospective employers. Present: The advent of the Internet (Web 1.0) brought online job boards and other changes. Future: The Internet will continue to change the way resumes are created, displayed, and transmitted .

Creating a Successful Resume Be targeted: Create separate resumes for each type of job. Be specific and unique when describing personal brand and experience. Check and double-check for errors and omissions that could hurt your chances. What’s in it for the employer? Including cover letter isn’t always necessary, but if you do be specific about how your qualifications are good match for position.

Anatomy of a Resume Heading and Contact Information Title Objective Statement Summary Professional Experience Education Additional Optional Categories Key Words and Tags (next slide)

Keywords and Tags Search terms recruiters and hiring mangers use to filter resumes. Using the right keywords increases chances of your resume getting seen. Keywords often originate from job description. Keywords and tags are similar to Google keyword search of websites. Identify important keywords and use them prominently and frequently.

Hub and Spoke Resumes Ex. Loan Officer Sales Loan Modifications Customer Service Hub Resume

How To Target Your Resume Black & Decker Staff Accountant Job Description Reconcile and analyze selected general ledger accounts and subsidiary ledgers. Inter-company account reconciliations with U.S. and International affiliates. Cross-train with other team members to understand key processes including: use of MFG/Pro, Hyperion, Corporate tax reporting, regulatory reporting and reconciliation with affiliates. Work with Black & Decker Corporate Finance to understand and record the following types of charges: insurance, taxes, and payroll and legal fees. Work with various functional teams to drive process improvements. Customer Qualifications X amount of years exp. as staff accountant doing reconciling and analyzing general and subsidiary ledger accounts (domestic & international) for manufacturing firm. Certified in corporate tax reporting and Hyperion. Selected numerous times by CFO to participate in corporate task force and project teams to drive process improvements. BA in Finance from Wharton School of Business.

Resume Formats Chronological Functional Technical

Chronological Chronological resume format provides your work history dating back from the present. Emphasizes your responsibilities, skills, and accomplishments. The format calls attention to your recent job history and experience. Why should you use chronological format?

Functional Functional resume format stresses qualifications over specific employers and dates. Groups information based on specific skill sets instead of chronologically. Directs attention to functional skills, strengths, and qualifications. Customize content to match job position. Not confined by chronological format. Why should you use functional format?

Technical Technical resume is designed to emphasize your technical skills and strengths. Lists computer, software, or specialized machinery knowledge early on. Emphasizes hard skills over soft skills. Focuses on two sections: Skills and Professional Experience sections. Technical/Chronological vs. Technical/Functional Most technical resumes follow chronological format but include summary of skills at beginning of resume. Mainly hired for project-based or contract work? Use functional format.

Three Steps to Building a Better Resume Modern job search means you have to develop multiple resumes for different positions. Create a resume hub with all of your professional experience, skills, accomplishments, education. Maintain an inventory of everything you have done over time. Do your research.

Writing Your Resume Design Resume document formats: Word.doc or PDF Free Word Processors: Google Docs Zoho.com Openoffice.org Create online Web 2.0 resumes Recommended Web 2.0 Resume sites: VisualCV.com and Gigtide.com

Overcoming Obstacles and Objections Baby Boomers applying for lower-level jobs Advantages When writing your resume, emphasize your knowledge and experience Overcoming Objections “ Older workers are more costly.” “ Older workers need re-training and can’t learn new skills.” “ Older workers are over-qualified and will get bored.”

Military transitioning to civilian workforce Disadvantages “ Speak civilian, not military.” Translate military experience to understandable civilian qualifications. Advantages Modern and current skills and training. Ability to work in a team. Ability to adapt to change and handle pressure. Overcoming Obstacles and Objections

Changing Careers and Industries Advantages Bring new and fresh perspective Overcoming objections “ Has no experience.” “ Why does this person want to leave their current field?” Other helpful tips Do your research and change your resume accordingly. Emphasize accomplishments in your previous career and stress your transferable skills.

Guidelines for a Well-Written Resume Use strong and concise language to communicate your skills and accomplishments. Do not use personal pronouns: “I,” “me,” “my,” “our.” Use professional language. Remove slang or localized terminology. Shorten long and complex sentences. Leave out extraneous information. Check grammar and spelling. Beware of red flags. Avoid other common mistakes.

Resume Checklist Do you have a “hub” resume cataloging all of your marketable skills and experience? Is your resume targeted to a specific job position? Do you address the needs of the employer over your needs? Does your resume sell your personal brand? Do you demonstrate where you can add value? Does your resume include sufficient contact information including full name, address, phone number (cell phone number is ideal), and email?

Resume Checklist Does the experience you listed support the claims you made in your summary and objective? Does your resume include 10-20 keyword “tags” and strong action words? Does your resume focus on results, tasks, and accomplishments? Are your strengths highlighted early, prominently, and frequently? Is the language professional, concise, and specific?

Beware of Red Flags Grammatical and spelling errors Too wordy or too much information Irrelevant experience False claims and over-embellishment Inconsistent work history or unexplained career gaps Email address is too provocative

Networking and Social Networking

Common Problem Are you applying to position after position on countless job boards with little to no success? Why aren’t you getting any response?

Powerful Statistics Only 20% of jobs are filled through responses to job postings on the Internet or on websites. The remaining 80% of opportunities are either filled by word of mouth and through referrals, or are never posted at all and are located on the “Hidden Market.”

Ask Yourself This Question If 80% of job opportunities are filled through networking, why are you spending 90% of your time applying to positions online?

Networking Growing and Developing Mutually Beneficial Relationships. "When you give yourself, you receive more than you give.” Antoine de Saint-Exupery (20th century French author) The key to effective networking and relationship development is demonstrating where you can add value and how you can benefit the other party.

Where Can You Add Value? Offer free information Develop transactional relationship Give a referral and connect the dots to find a solution to a problem

Offering Free Information Make a suggestion of a possible investment avenue. Provide information about a potential job opportunity. Offer to share resources such as an article or piece of literature that can directly benefit the other party.

Connect the Dots Everyone has a problem they would like to solve or an area that could be improved with the right contact.

Track Your Contacts Don’t lose sight of the big picture, which is finding a job ! Though someone may not seem to be of value to you right away, they may be your ticket to connect with the right person later on in your job search. Tip: Keep the contact information of every person you meet in a networking folder or contact management program.

Develop a Strategic Networking Game Plan Set a goal and develop a timeline. Example: A solid goal would be 5-10 new promising contacts a week and attending 2-3 networking events. Hold yourself accountable. Finding a job is a full-time job!

Offline Networking Professional appearance Professional contact cards!

Get Out and Meet People Try to attend at least 2 to 3 networking events a week. Suggested resources: Events, Meetings & Mixers: meetingsandmixers.com Meetup: meetup.com OC networking: www.ocregister.com/ocr/sections/business/article_408993.php Take advantage of alumni and common interest networks.

Power of Social Media and Networking What exactly is social networking?

Top Social Networking Sites MySpace: ~250 million users Facebook: ~200 million users Flixster: ~63 million users LinkedIn: ~35 million users Twitter: ~6 million users

Benefits of Social Networking and Social Media Grow your network. Gain visibility by sharing your brand. Nurture and grow existing contacts.

Grow Your Network Social media also allows you to see who the people you are connected to are in contact with Six Degrees of Separation

Gain Visibility by Sharing Your Brand Showcase your skills and create an awareness for your personal brand. If companies can’t find you, then they can’t hire you! Used by Corporate Recruiters and third party recruiters to identify potential candidates.

Nurturing and Growing Existing Contacts Reconnect with old classmates, colleagues, and friends. Offers easy, unintrusive way of maintaining, nurturing, and growing relationships with contacts you have made through in-person networking.

Marketing Your Professional Brand Suggested 3-pronged approach: LinkedIn.com Facebook.com Twitter.com

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