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Hiring and Retentionin the hyper-connected era
Tour GuideDan Arkind15-years recruiting,mostly for startups
I build softwareThis presentation is not about software
Recruiting tactics are well understoodThis is kung fu
Quick PollWho is hiring?
Who is spending $$ marketing:
Jobs
Employment Brand
Hiring Managers
Who is worried about attrition?ACCESS
It’s cheap and easy to find and contact EVERYBODY
MISSIONPEOPLEPROMISE
It’s not what you say,
it’s what other people say…
it’s about the experience.
The market is never ever, ever, ever, ever, ever, everever, ever, ever, ever, ever, everever, ever, ever, ever, ever, everever, ever, ever, ever, ever, everever, ever, ever, ever, ever, everever, ever, ever, ever, ever, everin a recessive mode for top talent.
it’s better if they find you
… and even better if they talk about you
Be a Magnet
SHARE
Turn employeesinto advocates
Turn interviewees into advocates
The People:Prompt
Prepared
Fun
Engaging
SmartThe Office:Cool
Light Filled
Modern
Comfortable
Big monitors!Great storiesgenerate pipeline
SCARED?
Step 1:Understand where you are
LISTENApplicants
Candidates
Onboarding
Reviews
Departments
CustomersLEADERSHIPMARKETING
Perception is reality.
Step 2:Decide who you want to be
DOCUMENTMission
Leadership Strengths
What you’re not
Employee promisesStep 3:Clean up.
GO TO THE GYM before you open the kimono.
Transparency may not be right for you.
What works:Publicly recognize achievement
Invest in people
Listen and react to employees
Innovative, loved products
Superior customer service
Make the world a better placeTACTICS
Executive SponsorshipHeadcount & BudgetLong timeline
Recruit Champions
Power to the people