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FEI social media strategy

The document outlines a social media strategy focusing on brand awareness, engagement, and customer loyalty through various objectives and tactics. Key channels include LinkedIn, Facebook, YouTube, and Pinterest, employing tactics such as educational content, contests, and sponsored posts to maximize reach and interaction. It emphasizes the importance of customer relationships and showcasing achievements while building brand equity and authority.

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FEI Social Media Strategy Objectives Goals Strategy Tactics
Objectives Goals Strategy Tactics  Brand Awareness General Brand Building Main Objectives of Social Media  Engagement Brand Equity & Trust
Objectives Goals Strategy Tactics  Brand Awareness General Brand Building Main Objectives & Goals of Social Media  Engagement Brand Equity & Trust GoalsGoals  Encourage people to be fans of nanotech & microscopy  Spark interest & curiosity  Focus on customers  Cultivate relationships  Support loyalty
Objectives Goals Strategy Tactics Social Media Strategy  Educate, inform and create excitement about nanotechnology / microscopy  Celebrate and showcase customer discoveries and achievements  Maximize Reach, Participation, and Interaction with social media fans Primary Channels Utilized: LinkedIn Facebook YouTube Pinterest Secondary Channels: Twitter Flickr
Objectives Goals Strategy Tactics Tactic Social Media Channels Purpose / Benefit Add Image contest images to FB album and put on Pinterest Boards • General brand building & awareness • Shareable content • SEO & Maximize Reach Educational Infographics • Educate & Create interest • Shareable content • Brand building & awareness Contests / Giveaways Quizzes Polls • Encourage participation and interaction with fans • Build brand awareness & loyalty FB Advertising & Sponsored Posts • Build audience • Increase likes • Brand building & awareness
Objectives Goals Strategy Tactics Tactic Social Media Channels Purpose / Benefit Video Albums (from YouTube) on Facebook • Maximize Reach & social interactions • General brand building & awareness Industry/Business-Unit specific articles • Brand Equity / thought leadership • Build presence & authority • Content that resonates with customers / industry “Featured Customer” posts • Support customer relationship & loyalty • Focus on / Showcase customer discoveries & achievements Sponsored Updates and Ads • Engagement • Drive targeted traffic to campaign pages