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Uploaded byPreciousCaitlyn
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Evaluation 3

- The document discusses gathering feedback from a target audience of 12-30 year olds for a short film about a character undergoing chemotherapy. - Pre-production, the filmmakers created an online questionnaire to understand how the audience felt about the title, narrative, and concept. Most respondents were 12-16 years old. - Based on feedback, the filmmakers expanded the number of relatable characters. - Post-production, another questionnaire gathered feedback on adjustments made. Social media was used to promote to the young adult audience. - Receiving criticism of initial work helped improve ancillary materials and the film. The filmmaker incorporated feedback to create a stronger final product.

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Evaluation 3 What have you learnt from your audience feedback? Target audience: Our target audience consisted of both males and females within the age category of 12-30. The reason why we chose the lowest age to be 12 was because our film had some features which made our film a 12A film, such as the use of drugs (our characters chemotherapy) and the reference to death. Therefore we couldn’t risk making the age category lower in case we have elements which are inappropriate for younger people. The reason why we chose the highest age category to be 30 was because, according to multiple statistics, people beyond the age of thirty don’t engage in watching films as much as someone is 30 or below does. We didn’t want to end up targeting people who wouldn’t watch our film, so we stuck with an age range where we knew we could definitely reach eager people. Also, when researching our target audience, we decided to include socio- economic groups to help us reach out to more people. We decided to include people within the group C1 – D. How did we gather feedback from our target audience? Pre-production Questionnaires- the main way we were able to reach out to our target audience was to create a pre-questionnaire. The questionnaire was conducted on a website called Survey Monkey, which allows people to take the questionnaire, which benefits us because we would be able to gather the data and analyse our audience’s opinion. The purpose of creating a questionnaire was to get a rough idea about our target audience, what films they like to watch, their opinion on short films, and what they thought of the concept of our film because our questions were based around our production. Some of the important questions we asked included ‘does the name ‘Remember Me’ link well with the synopsis?’ and ‘does the narrative make sense?’ Asking questions in regards to your productions title and synopsis is important because if there’s one thing an audience would remember about a film it’s the title. If our title doesn’t link to the synopsis, it could confuse our audience and it would make it hard for our audience to remember the film if there isn’t a clear link between the two. Asking about the narrative is also important because it gives us a good indication of if our story makes sense if it doesn’t and it hard to interpret, it could prevent people from watching it again or recommending anyone else to watch it. We took all of our responses into account because we had to make sure our production made sense to someone who didn’t work on it. A film which was a great influence on our film was The Fault in Our Stars because it also had references to terminal illness which made it a 12A film. By
using this film as an inspiration, we were able to use this film as a guide to help us promote our film in the right way to market our film. After doing more research on how the film was marketed, we discovered that it was able to promote itself most on popular social media apps such as YouTube. Since this film is really similar to our film, we decided to use the same target audience since both of our films deal with the same issues although we have different narratives. His enabled us to have a rough idea on how to target our own audience. After receiving our first feedback, it made us look at our original planning and research to see if we could add something to suit everyone in our target audience. In order to provide everyone with a character they could relate to, we added two of our main actresses friends to the plot, we added a brief mention of Claire’s mum, and we also added Claire’s older sister to the story. Initially, we only had one friend of Claire’s, and her mum, but we felt that the best way to reach out to more people was to have more relatable characters. Once we had all the feedback, we looked more specifically at the second question, which was ‘how old are you?’ and we found that most of our audience was between the age categories of 12-16. When we realised that most of our audience was made up of young teenagers we had to devise a way to reach out to them as well as reaching out to our older audience members. This influence our marketing strategy and made us decide to use social media as our main source of exhibiting our film since most social media users are teenagers, as well as adults. When looking at our data, we were able to tell if our responses were reliable if more than one person voted for that specific option. For example, on question eight of our questionnaire, which says ‘does the narrative make sense?’ only one person voted that it didn’t make sense, whilst nine people said it did make sense. So because the people who said that our narrative did make sense was more, we were able to determine that the data collected was reliable. Post-production Questionnaires- after making our production we sent out another set of questions on Survey Monkey for our target audience to answer. The reason behind conducting a post-production questionnaire was to gather some feedback after making small adjustments to our main idea after receiving the pre- production feedback. We learned from our first experience with survey monkey that it’s good to consider your audience’s opinion of your film because they are watching it from a different perspective and with different experiences, so we were able to gather efficient information to be able to adjust our final production. Best way to reach our audience: After conducting some research and discovering that most of our target audience was made up of teenagers and young adults, we decided that the best platform to reach them would be social media. This decision was made based on the fact that we are a technology dependent generation, which means people are frequently on social media. This decision was also based on a theorist who I researched for audience theory
named Clay Shirky. He said the internet and digital technologies have a profound effect on the relations between media and individuals, therefore we as consumers are more likely to use the internet to respond to texts. With this in mind, we decided to reach out to our target audience through social media websites such as Facebook, Twitter, and YouTube. Facebook is a good platform for us to use because Facebook is one of the most used websites, therefore we would be able to advertise our film to a large audience in one go. Twitter is a beneficial website for us to use because Twitter has a term called ‘retweeting’ which is a method used to re-post an original tweet, this means that with little effort we could send out some information about our film and get it retweeted by people who like our film. When people retweet it notifies their followers about it, which means the people that follow them will also see our message and so on, so twitter helps to send a message to groups of people efficiently and quickly. YouTube is also a great way to promote our film because our audience would have access to the film, so they can watch it without any hassle. Above all, using social media is not only quick but is also cheap and cost-effective as we can reach out to many people without spending any money. When doing my ancillary tasks for the first time, I received a lot of criticism for them from my teacher and friends. Some of the feedback from them stated that my magazine review didn’t look professional, the image uses on my film review was too basic, my film poster didn’t represent the genre, and my film poster was too simple. With this in mind, it helped me to improve my final products to make it what it is today. I was able to take the feedback on board and I prove my work to a better standard that I’m more proud of. Having other people give me verbal feedback helped me because they were able to point out things that they noticed that I never realised was wrong. When we gave in the first draft of our film to our teacher, we were able to sit down with him and go through our production in detail so he could give us feedback and improvements. This benefited us because it motivated us as a group to do better and try and get the best grade we could for our production. Receiving feedback and acting upon it is the only way we can improve our work and learn from our mistakes. Receiving the feedback on both my ancillaries and my film, when they were all given in the first time, enabled me to see the main weakness with all of them which was the fact that they were all too basic and they needed developing. After taking time to improve each piece until they were all at the same standard and they complimented each other, I was able to have more strengths to my pieces rather than weaknesses. Conclusion: In conclusion, I was happy with the outcome and the feedback I received in the end because it was mainly positive when it came to my ancillaries and my short film. Overall I’m pleased with our short film as it incorporates every aspect we wanted, and it also has a deeper meaning to it which can be interpreted in
different ways by our audience. Based on the feedback I received if there was anything I would improve, it would be more movement shots to help present the narrative in a different way other than with words. Receiving audience feedback helped to form a solid foundation for me to work on and constantly improve to make sure I had work that was representative of my genre and effective when attracting my target audience. The Video Below: The video was an example of a member who fits into our target audience range and their opinion on our production. Conducting this interview was beneficial for me as it gave me a rough idea of how a person responds to my short film and their opinion on certain aspects. Strengths: Target audience: the person being interviewed was within our target audience range. Genre: the interviewee was able to identify the genre accurately. Sound: the direct address used by the interviewee engages the audience. Weaknesses: Target audience: only one person was interviewed therefore it doesn’t show a realistic view of what other people’s opinion would be.