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E strategies innovation

This document discusses innovation and business strategy. It begins with an agenda that includes exploring the link between strategy and information technology. Later sections discuss the types of innovation including product, process, marketing, organizational, and business model innovation. The document also discusses various innovation models from closed to open innovation. It emphasizes that innovation can come from within a company but also from external partners and communities.

Education◦
http://DSign4.biz Introduction E-Strategies Innovation November 2017
©2016 L. SCHLENKER Agenda Introduction Administrative Details Business Basics Storytelling Mind Mapping Introduction
3 The objective of this course explore the link between strategy and information technology ©2016 LHST sarl Administration  Analyze the foundations of business information systems  Apply these analyiss to explore the strategic impact of information technology today  Develop the associated concepts and applications in the context of each student’s work  Transpose these concepts and applications in a small group project In this module , you will
The authors develop the notion of the "Innovator's DNA"? To what exactly does this refer? Why do they argue that capitalizing on the divergent associations of their founders, executives, and employees is so important? Peter Drucker stressed the power of provocative questions. What real life examples can you offer? Roger Martin writes that innovative thinkers have “the capacity to hold two diametrically opposing ideas in their heads.” Can you give a pertinent example here at school Why to the authors conclude their article with the paragraph "Practice, Practice, Practice"
©2016 LHST sarl Introduction I. Unexpected Occurrences II. Incongruities III. Process Needs IV. Industry and Market Changes V. Demographic Changes VI. Changes in Perception VII. New Knowledge Innovative ideas come from methodically analyzing seven areas of opportunity…. Within a company/industry Social and Intellectual Environment The Discipline of Innovation Peter F. Drucker
Economic development consists of three distinguishable stages of invention, innovation and imitation An ’invention’ is an idea, a sketch or model for a new or improved device, product, process or system. An ’innovation’ is accomplished with the commercial transactions of the product, process, system or device. Joseph Schumpeter Introduction
©2016 L. SCHLENKER Product innovation, which involves the introduction of a new good or service that is substantially improved. Process innovation involves the implementation of a new or significantly improved production or delivery method. Marketing innovation is the development of new marketing methods with improvement in product design or packaging, product promotion or pricing. Organizational innovation (also referred to as social innovation) involves the creation of new organizations, business practices, ways of running organizations or new organizational behavior. Business Model innovation involves changing the way business is done Introduction
Julien Birkinshaw Introduction 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 Technological Product Business / business model Strategy / strategic Organizational / organisational Administrative Management Numberofhits
Introduction • Place - changes in geography, time, physical resources and budget • Platform – enriching how information is produced and consumed • People – modifying the frame of reference • Practice - impacting the reality of management Schlenker (2015)
Introduction From 1950 to the mid-1960’s, fast economic growth allowed for a strong ‘technology push’ Companies focused predominantly on scientific breakthroughs Innovation is a simple linear process with emphasis on R&D Market information (customer demands) are integrated very late in the process Roy Rothwell Laser Technologies
The mid 1960’s to early 1970 were characterized by a ‘market shares battle’ Because of increasing competition, companies to shift their development focus to a ‘need pull’ The central focus is responding to the market’s needs. Too much emphasis on improving existing products to meet market needs Roy Rothwell Telephones, Baidu Introduction
Introduction From the mid 1970’s to the mid- 1980’s are marked by inflation and stagflation Strategic focus was on corporate consolidation and product portfolios’ R&D and marketing play a balanced role in cost reductions The focus is on technological opportunities rather than societal needs Research Knowledge Potential market Invent and/or produce analytic design Detailed design and test Redesign and product Distribute and market D I S D: Direct link to and from researchfrom problems ininvention and design I: Support ofscientific research by instruments, machines, tools S: Support of researchinsciences underlying the product areas K K K Roy Rothwell ATMs
©2016 L. SCHLENKER Marketing R&D Product development Components manufacture Product manufacture Early 1980’s to the mid-90’s the central theme became optimizing product life cycles. Focus was on integrated processes to develop ‘total concepts’ More emphasis on the role of feedback and the cross- functional character of innovation Emphasizes on concurrent learning with customers and suppliers Nissan
The use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation, respectively. Introduction
©2016 L. SCHLENKER Closed innovation Open innovation All the best people are working for us Not all the best people are working for us . We must work with clever people within and outside our company. R&D creates profit only when we invent, develop and market everything ourselves. External R&D can create remarkable value; to employ it, we need absorption capacity, often as internal R&D. If we develop the product ourselves, we will be the first on the market. R&D can create profit even if we do not initialize and perform it ourselves. Winner is who gets the innovation to the market first. To develop better business model is more important than to be the first in the market. We will win if we develop most of the ideas (an the best of them). We will win if we make best use of internal and external ideas. We must have our intellectual property under control so that our competitors can make advantage of it. We must be able to profit from others using our intellectual property and we must license the intellectual property if it supports our business model.
• InnoCentive is an "open innovation" company that tackles research an development problems • Open Innovation suggests that innovation is more likely to come from a community than from an organization • The model addresses problems in engineering, computer science, math, the physical sciences and business. • Cash awards are given for solving challenge problems typically from $10,000 to $100,000. Introduction
Change.org (2016) ©2016 L. SCHLENKER Fold a sheet of paper into 4 squares Write your Big Idea (main goal) on the back of the 4th square Imagine small steps (activities) that could be taken to reach that goal Post a picture of your big idea to the portal Discuss your eight small steps with your group Ideation
Bessant and Tidd (2007) ◦ Product innovation: changes in the things which an organization offers ◦ Process innovation: changes in the ways in which they are created an delivered ◦ Position innovation: changes in the context in which the product or services are introduced ◦ Paradigm innovation: changes in the underlying mental modes of what an organization does ©2016 L. SCHLENKER Introduction https://padlet.com/leeschlenker/innovate