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Digital Communication Trends 2017

The 2017 trends report highlights a shift in millennial values from exclusivity to contributing to impactful causes, reshaping the premium market. Millennials favor non-disruptive ads that support content, expecting brands to innovate and engage creatively. The report emphasizes the importance of digital experiences and user-generated content in fostering brand loyalty and driving business growth.

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Related topics:
Marketing Strategy• Social Media Strategy• digital-strategy• Content Strategy•
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TRENDS REPORT 2 0 1 7
A TREND SNAPSHOT ON MARKETING, CONSUMER INSIGHTS, ADVERTISING AND DIGITAL CULTURE LOCALLY AND ABROAD FOR 2017
NEW PREMIUMNESS M I L L E N N I A L S V S T H E W O R L D Yesterday it was important to show the exclusiveness of brands and how I got to wear or use them. Now is more important how I can contribute with different causes that allow me to make an impact in the world.
MILLENNIALS ARE RESHAPING THE PREMIUM CATEGORY C u r r e n t l y Exclusiveness Uniqueness Aquiring Experiences Brand Authenticity Spontaneous Considered Digital In-Store What can you do? Let me help! BeforeNow
ADISRUPTION M I L L E N N I A L S - M O B I L E A L W A Y S Ads are not Millennials’ enemy. In fact, they prefer ads to support content instead of paying; even if the don’t interact with them
MILLENNIALS WANT ADS THAT DON’T DISRUPT THEIR USER EXPERIENCE 51% Meh…
NONADVERTISING B E Y O N D C O M M U N I C A T I O N With each pasing year, advertising is much more than communication campaigns. The new approach is to partner with their clients through product and service innovation
ADVERTISING WILL EVOLVE BEYOND COMMUNICATION, ALL THE WAY THROUGH BUSINESS INNOVATION This happens when: Creativit y Business Data
INTERCONNECTIVITY C O N V E N I E N C E I S K E Y Brands that can successfully integrate touchpoints to minimise red tape will be ahead of the curve
ACCESIBILITY USED TO BE PHYSICAL NOW IT’S INTANGIBLE Brands need to deliver Digital Everyday Engagement: Experiences Rare & New Surprise Random Surprises Inspiration Celebrate TheirJourney
DIGITAL PLATFORMS L O Y A L T Y 3 . 5 The Future.
AN ACTIVE, ENGAGED BRAND COMMUNITY PLATFORM CAN DRIVE INNOVATION, INCREASE REVENUES AND CUSTOMER LOYALTY. User Generated Content has surpassed Branded Content, that is why brands need to empower consumers in order to have them create their own brand experiences
SOURCES: The previous trends in this document is result of the reading, capturing and analysing different articles and blogs:  PBJS – Millennials The New Luxury  Trendwatching.com - The Future Of Luxury  Nativeadvertising.com – How Exactly Do Millennials Feel About In Feed Ads  Business Insider – Why Millennials Hate Your Mobile Ads  Insiderlatam.com - El Advenimiento De La No Publicidad  Linkdex – 10 Exceptional Examples Of Brand Communities