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Design with purpose

The document provides 10 lessons learned from experience in filmmaking, entrepreneurship, and UX design. The lessons emphasize focusing on the user rather than the stakeholder; using research, analytics and testing to inform design; building prototypes to validate ideas before running out of resources; designing with constraints and intention; solving problems through an iterative process of learning from failures; and delivering value to users.

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DESIGN WITH PURPOSE Celeste North | UX Designer
Filmmaking Entrepreneurship UX Design 10 bite-size lessons learned
Information is power Research and A/B Testing Analytics and Statistics Work hand in hand with the stakeholder
Focus on the user The film fan, not the filmmaker The customer, not the stakeholder It’s not about you either♀
Get there faster Getting one step ahead with predictive design Build an MVP to validate before your runway runs out Less cognitive load makes decision making easy
We all need constraints Technological feasibility is always on the table Whether is yours or others, time is money Is this Launchpad out of the box? Finding balance between user’s needs and stakeholder’s dreams
It’s about solving problems EntrepreneurshipDesign
It’s a journey Films are about stories that connect with us Leverage your marketing by sharing your story Walking through a task with your userɒ
Less is more The paradox of choice Focus on one feature at a time Less choices and less steps create more space
Nothing is free Design with intention, what has no purpose is noise Give value back as you ask commitment from users
Failing is part of the process An iterative cycle of learning, building and testing Everybody makes mistakes, make it easy to recover
Everybody wants to be happy Delivering value is always priority May it be an experience, content or a great story Remember to have fun in the process
THANK YOU Celeste North | UX Designer celeste@backbase.com