The implementation of ChatGPT results into the improvement of the workflow processes, reduction of the response time, and the intelligent attitude to the conversation. The results produced by the services of Custom ChatGPT are accurate and original because of the use of such contents that are not plagiarized and humanized. Its resulting impact is that the organizations will be in a position to operate their activities in a more efficient manner, deliver customer services of higher quality besides being able to maintain the authenticity of their content across all the platforms that can be mobile, web and CRM systems.