This document outlines various strategies for innovation. It discusses Dupont's strategy of cutting prices and improving products. It also mentions IBM and Japanese strategies as being more successful than others. The niche strategy is described as establishing oneself in a finite market so no others enter. Developing one product to carry another is given as an example of a minor strategy, using Gillette blades and turbines. Sources of innovation are identified as taking advantage of expected and unexpected successes, exploiting trends vs realities, contradictions within processes, and demographic incongruities.