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Creating Strategies of 
Innovation 
MEMBERS: 
1- MOHD TAUFIK BIN ABU SALIM [SEF120019] 
2- WAN NUR NABIHAN BTE WAN ABD RAHMAN [SEF120035] 
3- NUR ALINA BINTI SAADUN [SES10011]
The Firstest with the Mostest 
Dupont- excelled entrepreneur 
strategies 
Cut price 
Improve the product
The Second with the Mostest Startegies 
More successful than the first of the mostest. 
IBM strategies or the Japanese strategies.
The Niche Strategy 
Widely popularized. 
Finite market and established yourself to the 
point where it is not worthwhile for anyone else 
to move in because the market cannot be 
expand.
Making the Product your Carrier 
 Developing one product so it can carry another is an example of a 
minor strategy. 
 Example: 
Gillette blades 
Turbine
How to identify Sources of Innovation 
Take advantage of and act quickly on your success, both expected 
and unexpected. 
Exploit incongruities between obvious trends and the realities of 
change. 
Find the exploit the contradiction within a process. 
Find and exploit incongruities between political and economic 
realities. 
Exploit demographic in congruities where no one else does.
Exploiting incongruities between obvious 
trends and the realities of change. 
 The development has to be the central power 
station into which you plug all kinds of peripherals 
and receivers. 
 Willing to look at the market.
Exploiting the contradictions within a 
process 
Demand goes steadily but yet the industry cant 
make the money 
Cannot indefinitely trade off the productivity of one 
resources against downgrading the productivity of 
another
Exploiting incongruities between political 
and economic realities 
Voting in election then the government will keeping 
them ( entrepreneur) in business. 
Entrepreneurs take advantage in a disagreeing 
population.
Exploiting demographic incongruities 
Must have a high level person permanently 
stationed at the state house. 
Another permanently working on a labor 
relations.