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COMMUNICATION
Communication: Derived from Latin word 'comunis'
meaning- common.
 It stands for natural activity of all human beings to convey,
opinion, feelings, information & ideas through words, body
language or signs.
 Communication is sending and receiving verbal and
nonverbal messages. Sometimes through written or
spoken words.
 Sometimes through such nonverbal means as facial
expressions, gestures, and voice qualities.
Communication : The Flow
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Sender Receiver
Message
Feedback
Channel
Perception
Delivery
Formulating
Response
Understanding
COMMUNICATION CHANNELS
 Downward Communication
 Upward Communication
 Horizontal Communication
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Communication Channels
Vertical communication: Message exchange between two
or more levels of the organisational hierarchy.
• Downward communication-
Can be distorted by:
– faulty message due to sender error
– Managers overuse downward communication (one-way
communication) have little possible immediate receiver
feedback
– Deliberately or accidentally filter communications by
withholding, screening or manipulating information
• Upward communication -
Can be distorted by ‘only’ favourable messages going up
Managers don’t encourage upward flow
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Communication Channels
Horizontal communication:
Lateral or diagonal message exchange within work-
unit boundaries, involving peers reporting to the
same supervisor, or across work-unit boundaries,
involving individuals who report to different
supervisors.
FORMS OF COMMUNICATION THROUGH FORMAL
CHANNELS –
Written
•Executive memos,
Letters
•Annual report
•Company newsletter
•Bulletin board
postings
•Orientation manual
Electronic
• E-mail
• Voicemail
• Instant Messaging
• Intranet
• Videoconferencing
Oral
•Telephone
•Face-to-face conversation
•Company meetings
•Team meetings
Formal Channels
Downward
Management directives
Job plans, policies
Company goals
Mission statements
Horizontal
Task coordination
Information sharing
Problem solving
Conflict resolution
Upward
Employee feedback
Progress reports
Reports of customer
interaction, feedback
Suggestions for
improvement
Anonymous hotline
WRITTEN COMMUNICATION
Ways of written communication:
 Email
 Website
 Memorandums
 Letters
 Reports
INFORMAL COMMUNICATION CHANNELS
Grapevine:
 Transmission through non-official channel within
the organization
 At any place, at any time, at any work
 Out of 80% information accuracy is very high
 At every level
 Information moves most rapidly
 Vital part of organization
VERBAL COMMUNICATION
 It is the ability to communicate by using word that
separates human beings from the rest of the animal
kingdom.
 It is one of the most common functions in business.
 Listening skills is also important for success of verbal
communication
NONVERBAL COMMUNICATION
According to Management Expert Peter F Drucker-
“ The most important in communication is to hear what isn't
being said”.
 A Nonverbal message is any message that is not written
or spoken
 The nonverbal message is an accompany to the verbal
one (like smiling while greeting etc).
 More spontaneous than verbal message
Time: Time varies greatly by culture
 Americans and Canadians are more time conscious
 Time is situation specific
Body Movement:
 Face and eyes
 Facial expression
 Eye contact and eye movements
Gestures:
 Hand and upper body movements
 Postures
 Placement of arms
 Placement of legs
 Distribution of weight
 Leaning slightly
 Leaning forward
 Leaning back
Physical appearance:
 Our culture places a great value on physical appearance
 Attractive people seem to be more intelligent, more
likable, more persuasive than unattractive
 Good looking earn more money.
Voice Quality:
 No one speaks in monotone
 Volume
 Speech, Pitch, Tone, Accent
 Display intentional and unintentional message
ELECTRONIC INFORMATION &
 The entire knowledge industry has evolved in which
organizations store huge amounts of statistical,
financial, and bibliographic information in the
memory banks of their computers or on compact
disks and then make this information available to
users worldwide.
 Electronic databases are fast; can collect data
electronically.
The Internet:
 The internet is a vast information system that
connects millions of computers worldwide.
 It allows them to exchange all types of information.
 It supports online-trading & other financial
transactions, business transactions, such as online
banking and shopping.
 It makes available different forms and formats of
business and education
 One can send and receive email, transfer files.
 Search for information.
 Participate in discussion groups.
 Comprehensive search for data without ever leaving
your office via online computer searching.
 Much of the information we need is too new to be
available in printed form
Mailing list
 A mailing list is a discussion group in which messages are
sent directly to members via email.
Newsgroup
 A newsgroup is a discussion group in which messages
(called articles) are posted at the news group site.
 Anyone can connect to the site via an internet connection
as frequently as desired to read any new posted articles
Fax Communication
 Fax machines are the one true global Communications
standard.
 They are fast, inexpensive, easy to use, and available
worldwide.
COMMUNICATING BY TELEPHONE
 Sit or stand tall and avoid chewing gum or eating
while talking
 If your head is tilted sideways to cradle the phone
between your head and shoulder, your throat is
strained and the words may sound unclear.
 Keep a pen and pad near the phone for note taking
 Pick up immediately.
 Brief about your company and yourself, you may give
same greeting 50 times, but each caller listens you
probably once.
 Use positive language. Instead of saying, “I don't
know”, say -”Let me check and call you right back”
and then do it
VOICE MAIL
 Before you call, recognize that you might have to
leave a message so plan it out beforehand
 Be polite and get to the point quickly
 Clearly define the purpose of the call and desired
action
 Always give you phone no even if the one has it
 Slowdown and speak especially clearly
 Check your messages daily and return calls promptly
CELL PHONE
 Never answer while driving-life is above all with no
retake
 Speak clearly
 Get to the point quickly
 Use vibration mode in office, meeting,
conference,etc.
 If disconnected, redial if you initiated the call or wait
for other party to redial if you have received it
 Cell phones are not secure and should not be used
to discuss confidential information
 Teleconferencing
 Videoconferencing
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Barriers to Effective Interpersonal
Communication
• Filtering - Ex. Tell the boss what the boss wants to
hear
• Selective perception: selectively interpret what they
see or hear on the basis of their interests, background,
experiences and attitudes.
• Emotions
• Information overload
• Defensiveness
• Language, jargon
• Cultural differences
• Noise and distraction
• Organisational barriers
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Barriers to Effective Interpersonal
Communication
Distortions:
• Stereotyping - Tendency to attribute characteristics to an
individual on the basis of an assessment of the group to
which they belong
• Halo effect - Tendency to use a general impression based on
one or a few characteristics of an individual.
• Projection - Tendency of an individual to assume others share
their thoughts, feelings and characteristics.
• Perceptual defense - Tendency to block out or distort
information one finds threatening or which challenges one’s
beliefs ‘shoot the bearer of bad news’
CAUSES FOR MISCOMMUNICATION
• Organizational structure
• Difference in status
• Lack of trust
• Closed communication climate
• Incorrect choice of medium
• Information overload
• Message complexity
• Unethical communication
• Physical distractions
MISCOMMUNICATION IN PRODUCT
EVOLVEMENT
AS MARKETING REQUESTED IT
AS SALES ORDERED IT
AS ENGINEERING DESIGNED IT
AS PRODUCTION MANUFACTURED IT
AS MAINTENANCE INSTALLED IT
WHAT THE CUSTOMER WANTED
MESSAGE DISTORTION
DOWNWARD COMMUNICATION THROUGH FIVE LEVELS OF
MANAGEMENT
Message Amount of message
written by board of directors 100%
MESSAGE DISTORTION
DOWNWARD COMMUNICATION
THROUGH FIVE LEVELS OF MANAGEMENT
Message Amount of message
written by board of directors 100%
received by vice-president 63%
MESSAGE DISTORTION
DOWNWARD COMMUNICATION
THROUGH FIVE LEVELS OF MANAGEMENT
Message Amount of message
written by board of directors 100%
received by vice-president 63%
received by general supervisor 56%
MESSAGE DISTORTION
DOWNWARD COMMUNICATION
THROUGH FIVE LEVELS OF MANAGEMENT
Message Amount of message
written by board of directors 100%
received by vice-president 63%
received by general supervisor 56%
received by plant manager 40%
MESSAGE DISTORTION
DOWNWARD COMMUNICATION
THROUGH FIVE LEVELS OF MANAGEMENT
Message Amount of message
written by board of directors 100%
received by vice-president 63%
received by general supervisor 56%
received by plant manager 40%
received by team leader 30%
MESSAGE DISTORTION
DOWNWARD COMMUNICATION
THROUGH FIVE LEVELS OF MANAGEMENT
Message Amount of message
written by board of directors 100%
received by vice-president 63%
received by general supervisor 56%
received by plant manager 40%
received by team leader 30%
received by worker 20%
STRATEGIES FOR IMPROVING COMMUNICATION
• Encourage open feedback
• Use simple language
• Avoid overload
• Walk the talk
• Be a good listener
• Appropriate communication style
• Audience-centered approach
• Understanding of intercultural communic’n
• Commitment to ethical communication
• Proficiency in communication technology
• Control over the flow of communication
• Reducing the no. of messages