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Statistics for Managers
Using Microsoft® Excel
4th Edition
Chapter 16
Decision Making

Statistics for Managers Using Microsoft Excel, 4e © 2004 Prentice-Hall, Inc.

Chap 16-1
Chapter Goals
After completing this chapter, you should be
able to:


Describe basic features of decision making



Construct a payoff table and an opportunity-loss table



Define and apply the expected value criterion for decision
making



Compute the value of perfect information

Describe utility and attitudes toward risk
Statistics for Managers Using
Microsoft Excel, 4e © 2004
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

Chap 16-2
Steps in Decision Making


List Alternative Courses of Action




List Uncertain Events




Possible events or outcomes

Determine ‘Payoffs’




Choices or actions

Associate a Payoff with Each Event/Outcome
combination

Adopt Decision Criteria

Evaluate Criteria for Selecting the Best Course
of Action
Statistics for Managers Using
Microsoft Excel, 4e © 2004
Chap 16-3
Prentice-Hall, Inc.

List Possible Actions or Events
Two
Methods of
Listing
Payoff Table

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Decision Tree

Chap 16-4
A Payoff Table
A payoff table shows alternatives,
states of nature, and payoffs
Investment
Choice
(Action)

Profit in $1,000’s
(Events)
Strong
Economy

Large factory
200
Statistics for Managers Using
Average factory
90
Microsoftfactory 4e © 2004
Small Excel,
40
Prentice-Hall, Inc.

Stable
Economy

50
120
30

Weak
Economy

-120
-30
20
Chap 16-5
Sample Decision Tree
Strong Economy

90

Stable Economy

120
-30

Strong Economy

Statistics for Managers Using
Microsoft Excel, 4e © 2004
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-120

Weak Economy

Small factory

50

Strong Economy

Average factory

Stable Economy
Weak Economy

Large factory

200

40

Stable Economy

30

Weak Economy

20

Payoffs
Chap 16-6
Opportunity Loss
Opportunity loss is the difference between an actual
payoff for an action and the optimal payoff, given a
particular event
Investment
Choice
(Action)

Payoff
Table

Profit in $1,000’s
(Events)
Strong
Economy

Stable
Economy

Weak
Economy

Large factory
200
50
-120
Average factory
90
120
-30
Small factory
40
30
20
The action “Average factory” has payoff 90 for “Strong Economy”. Given

“Strong for Managers Using
Statistics Economy”, the choice of “Large factory” would have given a
payoff of 200, or 110 higher. Opportunity loss = 110 for this cell.
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Chap 16-7
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Opportunity Loss
(continued)
Investment
Choice
(Action)

Large factory
Average factory
Small factory

Payoff
Table

Profit in $1,000’s
(States of Nature)
Strong
Economy

200
90
40

Stable
Economy

50
120
30
Investment
Choice
(Action)

Statistics for Managers Using
Microsoft Excel, 4e © Large factory
2004
Average factory
Prentice-Hall, Inc.

Weak
Economy

Opportunity
Loss Table

-120
-30
20
Opportunity Loss in $1,000’s
(Events)
Strong
Economy

0
110

Stable
Economy

70
0
Chap

Weak
Economy

140
50
16-8
Decision Criteria


Expected Monetary Value (EMV)




Expected Opportunity Loss (EOL)




The expected profit for taking action Aj

The expected opportunity loss for taking action Aj

Expected Value of Perfect Information (EVPI)


The expected opportunity loss from the best decision

Statistics for Managers Using
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Chap 16-9
Expected Monetary Value
Solution
Goal: Maximize expected value


The expected monetary value is the weighted
average payoff, given specified probabilities for
each event
N

EMV( j) = ∑ x ijPi
i=1

Where EMV(j) = expected monetary value of action j
xij = payoff for action j when event i occurs

Statistics for Managers Using
P = probability of event i
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Chap 16-10
Expected Monetary Value
Solution

(continued)



The expected value is the weighted average
payoff, given specified probabilities for each
event
Profit in $1,000’s
(Events)
Investment
Choice
(Action)

Strong
Economy
(.3)

Stable
Economy
(.5)

Large factory
200
50
Average for Managers Using 120
90
Statisticsfactory
Small factory
40
30
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Prentice-Hall, Inc.

Weak
Economy
(.2)

-120
-30
20

Suppose these
probabilities
have been
assessed for
these three
events

Chap 16-11
Expected Monetary Value
Solution

(continued)

Goal: Maximize expected value
Payoff Table:
Profit in $1,000’s
(Events)
Investment
Choice
(Action)

Large factory
Average factory
Small factory

Strong
Economy
(.3)

Stable
Economy
(.5)

Weak
Economy
(.2)

200
90
40

50
120
30

-120
-30
20

Expected
Values
(EMV)
61
81
31

Maximize
expected
value by
choosing
Average
factory

Example: EMV (Average factory) = 90(.3) + 120(.5) + (-30)(.2)
Statistics for Managers Using
= 81
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Chap 16-12
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Decision Tree Analysis


A Decision tree shows a decision problem,
beginning with the initial decision and ending
will all possible outcomes and payoffs.
Use a square to denote decision nodes
Use a circle to denote uncertain events

Statistics for Managers Using
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Chap 16-13
Add Probabilities and Payoffs
(continued)
Strong Economy (.3)

Large factory

200

Stable Economy (.5)

50

Weak Economy

(.2)

-120

Strong Economy (.3)

Average factory

90

Stable Economy (.5)

120

Weak Economy

(.2)

-30

Strong Economy (.3)

Decision
Small factory

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Uncertain Events
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40

Stable Economy (.5)

30

Weak Economy

(.2)

20

Probabilities Payoffs

Chap 16-14
Fold Back the Tree
EMV=200(.3)+50(.5)+(-120)(.2)=61

Large factory

Strong Economy (.3)

200

Stable Economy (.5)

50

Weak Economy
EMV=90(.3)+120(.5)+(-30)(.2)=81

Average factory

Small factory

Statistics for Managers Using
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-120

Strong Economy (.3)

90

Stable Economy (.5)

120

Weak Economy
EMV=40(.3)+30(.5)+20(.2)=31

(.2)

(.2)

-30

Strong Economy (.3)

40

Stable Economy (.5)

30

Weak Economy

(.2)

20

Chap 16-15
Make the Decision
EV=61

Large factory

Strong Economy (.3)

200

Stable Economy (.5)

50

Weak Economy
EV=81

Average factory

Strong Economy (.3)
Stable Economy (.5)
Weak Economy

EV=31

Small factory

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(.2)

(.2)

-120
90
120
-30

Strong Economy (.3)

EMV=81

40

Stable Economy (.5)

Maximum

30

Weak Economy

(.2)

20

Chap 16-16
Expected Opportunity Loss
Solution
Goal: Minimize expected opportunity loss


The expected opportunity loss is the weighted
average loss, given specified probabilities for
each event
N

EOL( j) = ∑ L ijPi
i =1

Where EOL(j) = expected monetary value of action j
Lij = Using
Statistics for Managers opp. loss for action j when event i occurs
Microsoft Excel, 4e © 2004
Pi = probability of event i
Chap 16-17
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Expected Opportunity Loss
Solution
Goal: Minimize expected opportunity loss
Opportunity Loss Table
Opportunity Loss in $1,000’s
(Events)
Investment
Choice
(Action)

Large factory
Average factory
Small factory

Strong
Economy
(.3)

Stable
Economy
(.5)

Weak
Economy
(.2)

0
110
160

70
0
90

140
50
0

Expected
Op. Loss
(EOL)
63
43
93

Minimize
expected
op. loss by
choosing
Average
factory

Statistics for Managers Using
Example: EOL (Large factory) = 0(.3) + 70(.5) + (140)(.2)
Microsoft Excel, 4e © 2004
= 63
Chap 16-18
Prentice-Hall, Inc.
Value of Information


Expected Value of Perfect Information, EVPI

Expected Value of Perfect Information
EVPI = Expected profit under certainty
– expected monetary value of the best alternative

(EVPI is equal to the expected opportunity loss
from the best decision)
Statistics for Managers Using
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Chap 16-19
Expected Profit Under Certainty


Expected
profit under
certainty
= expected
value of the
best
decision,
given perfect
information

Profit in $1,000’s
(Events)
Investment
Choice
(Action)

Strong
Economy
(.3)

Large factory
200
Average factory
90
Small factory
Value of best decision 40

for each event:

200

Stable
Economy
(.5)

Weak
Economy
(.2)

50
120
30

-120
-30
20

120

20

Example: Best decision
given “Strong
Statistics for Managers Using Economy” is
“Large factory”
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Chap 16-20
Expected Profit Under Certainty
(continued)
Profit in $1,000’s
(Events)
Investment
Choice
(Action)

Strong
Economy
(.3)

Stable
Economy
(.5)

Weak
Economy
(.2)

Now weight
Large factory
200
50
-120
these outcomes Average factory
90
120
-30
with their
Small factory
40
30
20
200
120
20
probabilities to
find the
200(.3)+120(.5)+20(.2) Expected
expected value:
Statistics for Managers Using = 124
profit under
Microsoft Excel, 4e © 2004
certainty
Chap 16-21
Prentice-Hall, Inc.


Value of Information Solution
Expected Value of Perfect Information (EVPI)
EVPI = Expected profit under certainty
– Expected monetary value of the best decision
Recall:

Expected profit under certainty = 124
EMV is maximized by choosing “Average factory”,
where EMV = 81

so:

EVPI = 124 – 81
= 43

Statistics for Managers Using would be willing to spend to obtain
(EVPI is the maximum you
Microsoft Excel, 4e © 2004
perfect information)
Chap 16-22
Prentice-Hall, Inc.
Accounting for Variability
Consider the choice of Stock A vs. Stock B
Percent Return
(Events)
Stock Choice
(Action)

Strong
Economy
(.7)

Weak
Economy
(.3)

Stock A

30

-10

Stock B

14

8

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Expected
Return:
18.0
12.2

Stock A has a higher
EMV, but what about
risk?

Chap 16-23
Accounting for Variability
(continued)

Calculate the variance and standard deviation for
Stock A and Stock B:
Percent Return
(Events)
Stock Choice
(Action)

Strong
Economy
(.7)

Weak
Economy
(.3)

Stock A

30

-10

Stock B

14

8

N

Expected
Standard
Return:
Variance: Deviation:
18.0

Example: σ = ∑ ( Xi − Using
Statistics for Managers μ) P( Xi ) = (30 − 18)
i=1
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2
A

2

2

336.0

18.33

7.56

12.2

2.75

(.7) + ( −10 − 18 )2 (.3) = 336.0

Chap 16-24
Accounting for Variability
(continued)

Calculate the coefficient of variation for each stock:

CVA =

σA
18.33
× 100% =
× 100% = 101.83%
EMVA
18.0

CVB =

Stock A has
much more
relative
variability

σB
2.75
× 100% =
× 100% = 22.54%
EMVB
12.2

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Chap 16-25
Return-to-Risk Ratio
Return-to-Risk Ratio (RTRR):

EMV(j)
RTRR(j) =
σj
Expresses the relationship between the return
(expected payoff) and the risk (standard deviation)
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Chap 16-26
Return-to-Risk Ratio
RTRR(j) =

EMV(j)
σj

RTRR(A) =

EMV(A) 18.0
=
= 0.982
σA
18.33

RTRR(B) =

EMV(B) 12.2
=
= 4.436
σB
2.75

You might want to consider Stock B if you don’t
like risk. Although Stock A has a higher Expected
Statistics for Managers has a much larger return to risk
Return, Stock B Using
Microsoft Excel, a much smaller CV
ratio and 4e © 2004
Chap 16-27
Prentice-Hall, Inc.
Decision Making in PHStat


PHStat | decision-making | expected
monetary value



Check the “expected opportunity loss” and
“measures of valuation” boxes

Statistics for Managers Using
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Chap 16-28
Decision Making
with Sample Information
Prior
Probability


Permits revising old
probabilities based on new
information

New
Information
Revised
Probability

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Chap 16-29
Revised Probabilities
Example
Additional Information: Economic forecast is strong economy
 When the economy was strong, the forecaster was correct
90% of the time.
 When the economy was weak, the forecaster was correct 70%
of the time.
F1 = strong forecast
F2 = weak forecast
E1 = strong economy = 0.70
E = Managers Using
Statistics2forweak economy = 0.30
Microsoft Excel, 4e © 2004
P(F1 | Inc.
P(F1 | E2) = 0.30
Prentice-Hall,E1) = 0.90

Prior probabilities
from stock choice
example

Chap 16-30
Revised Probabilities
Example

(continued)

P(F1 | E1 ) = .9 , P(F1 | E 2 ) = .3
P(E1 ) = .7 , P(E 2 ) = .3


Revised Probabilities (Bayes’ Theorem)

P(E1 )P(F1 | E1 )
(.7)(.9)
P(E1 | F1 ) =
=
= .875
P(F1 )
(.7)(.9) + (.3)(.3)
P(E 2 )P(F1 | E 2 )
P(E 2 | F1 =
= .125
Statistics for Managers )Using
P(F1 )
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Chap 16-31
EMV with
Revised Probabilities
Pi

Event

Stock A

xijPi

Stock B

xijPi

.875

strong

30

26.25

14

12.25

.125

weak

-10

-1.25

8

1.00

Revised
probabilities

Σ = 25.0

Σ = 11.25
EMV Stock B = 11.25

EMV Stock A = 25.0
Statistics for Managers Using Maximum
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EMV
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Chap 16-32
EOL Table with
Revised Probabilities
Pi

Event

Stock A

xijPi

Stock B

xijPi

.875

strong

0

0

16

14.00

.125

weak

18

2.25

0

0

Σ = 2.25

Revised
probabilities

Σ = 14.00
EOL Stock B = 14.00

EOL Stock A = 2.25
Statistics for Managers Using
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Minimum
EOL

Chap 16-33
Accounting for Variability with
Revised Probabilities
Calculate the variance and standard deviation for
Stock A and Stock B:
Percent Return
(Events)
Stock Choice
(Action)

Strong
Economy
(.875)

Weak
Economy
(.125)

Stock A

30

-10

Stock B

14

8

N

Expected
Standard
Return:
Variance: Deviation:
25.0

Example: σ = ∑ ( Xi − μ) P( Xi ) =
Statistics for Managers Using (30 − 25)
i=1
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2
A

2

2

175.0

13.229

3.94

13.25

1.984

(.875 ) + ( −10 − 25 )2 (.125 ) = 175.0

Chap 16-34
Accounting for Variability with
Revised Probabilities

(continued)

The coefficient of variation for each stock using the
results from the revised probabilities:
CVA =

σA
13.229
× 100% =
× 100% = 52.92%
EMVA
25.0

CVB =

σB
1.984
× 100% =
× 100% = 14.97%
EMVB
13.25

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Chap 16-35
Return-to-Risk Ratio with
Revised Probabilities
EMV(A)
25.0
RTRR(A) =
=
= 1.890
σA
13.229

EMV(B) 13.25
RTRR(B) =
=
= 7.011
σB
1.984
With the revised probabilities, both stocks have
higher expected returns, lower CV’s, and larger
return to risk ratios
Statistics for Managers Using
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Chap 16-36
Utility


Utility is the pleasure or satisfaction
obtained from an action.



The utility of an outcome may not be the same
for each individual.

Statistics for Managers Using
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Chap 16-37
Utility


Example: each incremental $1 of profit does not
have the same value to every individual:



A risk averse person, once reaching a goal,
assigns less utility to each incremental $1.



A risk seeker assigns more utility to each
incremental $1.



A risk neutral person assigns the same utility to
each extra $1.

Statistics for Managers Using
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Chap 16-38
Utility

Utility

Utility

Three Types of Utility Curves

$
Risk Averter

$
Risk Seeker

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$
Risk-Neutral

Chap 16-39
Maximizing Expected
Utility


Making decisions in terms of utility, not $




Translate $ outcomes into utility outcomes
Calculate expected utilities for each action
Choose the action to maximize expected utility

Statistics for Managers Using
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Chap 16-40
Chapter Summary


Described the payoff table and decision trees




Opportunity loss

Provided criteria for decision making




Expected monetary value
Expected opportunity loss
Return to risk ratio

Introduced expected profit under certainty and the
value of perfect information
 Discussed decision making with sample
information
Statistics for Managers Using
 Addressed
Microsoft Excel, 4e the concept of utility
© 2004


Prentice-Hall, Inc.

Chap 16-41