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Career Strategies for a Disruptive Age




            15 September 2010
         University of Greenwich
                                         1
        Graduate Career & Job Fair
Outline

   Personal Branding
   Goal Achieving Strategies
   Action




                                  2
First Thing First

   What are the words people associate with you and how
    would others describe you?
   What are the attributes and skills associated with you?
   Do you know what your personal brand represents?
What is Your Personal Brand?
   Personal Branding is about developing an image of
    yourself that you want to project in everything you do.
    It’s not about being fake or superficial.
   Your personal brand is about your reputation, character
    and personality and how you strategically manage that
    combination to help advance your career.
   A Personal Brand is nothing more than the public
    projection of your personality and skills
Creating the Brand
   Identity – Who are you?
   What are your Skills?
   What are your Achievements?
   What is your Knowledge?
   What is your Experience?
    What are you bringing to the table?
   What is your Unique Selling Point?
   What can employers get from you that they can not get
    from others?
Transferable Skills
   Communication skill      Social Savvy
   Negotiation skill        Expert in Etiquette
   Accountability skill     Master of Ceremonies
   Problem solving skill    Mediation
   Multi-tasking skill      Graphic Design
   Presentation skill       Press relations
                             Speech writing
   Any other?               Proof reading
Skills Diagnostic Tool
   To have greater awareness of your soft skills and to
    find out more about your employability skills go to:
   http://careersadvice.direct.gov.uk/helpwithyourcareer/
    skills/
   The Skills Health Check helps you find out more
    about:
    • your personal skills
    • what you might look for in a workplace
    • what you enjoy doing including working with numbers and
      written information

Communicating Your Personal
       Brand to Employers
   How do you communicate your personal brand?
   The writing: use of words like adapting, organising,
    leading, co-operating and interpreting
   The Visual: How do you dress? Are you professional?
   The Verbal: How do you speak? How do you say what
    you mean? The Key words: Bright, clear, pleasant and
    simple
   Your Internet Reputation (‘NetRep’)
   Your research – about the company & industry
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CAR
Goal Achieving Strategies




I keep six honest men (they taught me all I knew). Their
names are: What and Why and When. And How and Where
and Who. - Rudyard Kipling (1902) – Just So Stories
Identifying Your Career Goals
Questions to consider:

   What kind of job are you looking for?
   What are your career aims i.e. where do you see yourself in 6
    months, 3 years & 5 years?
Where to look for
   Newspapers
   Recruitment consultants
   Specialist publications
   On-line job sites
   Contacts
   Social networking sites
   Speculative applications
   Job Centre
   Job Fairs
Who Can Help?
                              Friends
          Family




Team                                    Trusted
Members                                 Associates

                   YOU



                                     Trusted
                                    Colleagues
     Recruitm
     ent
     Agencies
                   Mentors/
                   Coach
How
   Write it Down
   Plan! Plan!! Plan!!!
   Break it down & Start Small
   Power of Affirmation (the making of verbal statements of the
    desires outcome of your thought process)
   Power of Visualisation (your ability to create an imagination of
    the outcome of your thought process)
Power of Affirmation
the making of verbal statements of the desires outcome of your thought process




  27.05.2006                        09.09.2008
                                                                       15
Power of Affirmation & Positive Self-Talk
 I, (inset your name) am an honest, intelligent, goal-oriented, organised, responsible,
                           committed and punctual individual.
I am highly motivated, optimistic, enthusiastic, positive, focused and a self-starter. I
 am decisive, competent, disciplined, persistent, knowledgeable, creative, resourceful
   team player who makes choices. I am an emotional, intelligent, confident believer
                                   and an extra-miller.
 I am energised, I have great self-control and a healthy self-image, and I manage my
  self-well. These are the qualities of the winner I was born to be and by using them
 every day, I will maintain my momentum and have employment security in a no-job
  security world. These will also enable me to get more of the things money will buy
                        and more of the things money won’t buy.
   I am so happy and grateful that money now comes to me in increasing quantities
                    through multiple sources on a continuous basis.
                   It’s tough out there but I continue to be a winner.
         Special thanks to Zig Ziglar, Bob Proctor and Phillip Green for inspiring this self-talk
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You! You!! You!!!

   To be successful in life, love and business you need to
    have total belief and faith that you can achieve what
    ever you set your mind too. You and only you can
    reprogram yourself to Believe.
   Believe in your skill
   Believe in your ability
   Maintain momentum
   Never Give Up
What Do They Have in Common?




 Larry Page & Sergey    Madonna - Music     Kanya King - Mobo
 Brin - Google




                       Oprah Winfrey - TV   Bill Gates -
 Steve Jobs - Apple                         Microsoft
Take Action Everyday
   Don’t procrastinate
   To get a job, complete the application form or call the agency.
   Do something everyday that will take you to where you are going
   There are only 527, 040 minutes in a leap year – utilise it wisely!
   "A journey of a thousand miles begins with a single step", but
    5,280,000 additional steps require after that first one! Every day,
    take one step closer.
   As the famous Nike sports logo says just do it!




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You Got The Power!