Blacksmith Award Winners

2011 BLACKSMITH AWARDS
CINCINNATI PRSA

#CincyPRSA

THANK YOU!

2011 Blacksmith Co-Chairs
Shara Clark
Barbara Grimsley

Blacksmith Committee
Andrew Shipp
Gail Myers
Claire Guappone
Jennifer Dexter
Cheryl Besl
Anna Hogan
Elliot Campbell

2011 Blacksmith Awards
#CincyPRSA

PLATINUM SPONSOR

#CincyPRSA

SILVER SPONSORS

#CincyPRSA

2010-2011 APR RECIPIENT
Ashley Walters

#CincyPRSA

AMY SCALIA
Cincy Chic
Cincinnati Profile
Star 64

#CincyPRSA

TACTICS

#CincyPRSA

MEDIA RELATIONS
News Conference / Publicity Stunt

#CincyPRSA

BLACKSMITH
gyro Public Relations
Get Back to Scratch at NRA

#CincyPRSA

News Conference/Publicity Stunt gyro Public Relations
Back to Scratch at NRA

In support of the Get Back to Scratch
movement, Buddy Valastro created and
unveiled a custom cake creation for the
Get Back to Scratch booth at the 2011
National Restaurant Association (NRA)
Show. The cake’s design was kept secret,
and Valastro formally unveiled the cake in
conjunction with a brief press conference.

More than 30 registered media outlets
were present for the press conference
and unveil of the giant Hobart replica
mixer cake.

#CincyPRSA

MEDIA RELATIONS
Press Kit or Media Website

#CincyPRSA

BRONZE AWARD
Northlich for Face:Meth
Face:Meth Kit Focuses on Education

#CincyPRSA

Press Kit or Media Website Northlich for Face:Meth
Face:Meth Kit Focuses on Education

Northlich’s strategic meth education
campaign built a partnership
between local law enforcement and
retailers to increase awareness of
the products used to cook meth and
how to report suspicious meth-
related purchases to ultimately
increase meth tips and arrests.

Northlich created a meth education
kit for law enforcement officials to
distribute to retailers and
pharmacies. The face:meth kit
included: a video, information
cards, a scavenger hunt, and a
poster and cashier cards.

#CincyPRSA

MEDIA RELATIONS
Best Placement

#CincyPRSA

SILVER AWARD
Game Day Communications: Jackie Reau & Betsy Ross
Flying Pig Marathon Photo Essay in Inc. Magazine

#CincyPRSA

Best Placement Game Day Communications
Flying Pig Marathon Photo Essay in Inc. Magazine

In 2011, the Flying Pig Marathon
applied for and received green
certification. This major effort
became a primary theme in
Game Day’s media relations
outreach and was on their pitch
list for the 2011 race.

The two-page photo spread
appeared in the July/August issue
of Inc. Magazine with 700,000
impressions and $764,500
earned media value.

#CincyPRSA

SILVER AWARD
Cincinnati Bell/Taft High on ABC News

#CincyPRSA

Best Placement gyro Public Relations
Cincinnati Bell/Taft High on ABC News

On March 18, 2011, ABC World News with
Diane Sawyer’s Person of the Week was the
principal of Robert A. Taft Information
Technology High School. The school went
from a graduation rate around 20 percent to
receiving an “Excellent” rating on its state
report card.

To promote the turnaround, professionals from
Taft High School, Cincinnati Public Schools,
Cincinnati Bell and gyro worked together to tell
a comprehensive story with ABC News. The
story sentiment was highly favorable resulting
in positive nationwide exposure for Cincinnati
Public Schools and Cincinnati Bell.

#CincyPRSA

SILVER AWARD
Northlich for Buffalo Wings & Rings
Buffalo Wings & Rings Lands on Nation’s Restaurant News

#CincyPRSA

Best Placement Northlich for Buffalo Wings & Rings
Buffalo Wings & Rings Lands on Nation’s Restaurant News

As part of a communication rollout of new
brand positioning to its franchisees, Buffalo
Wings & Rings looked to Northlich for
placement in a publication that would
reinforce the brand story to current and
potential franchise owners and investors.
Northlich identified Nation’s Restaurant News
as the top choice publication.

Following the successful interview with
Nation’s Restaurant News, they announced
the brand re-launch to all franchisees during
the annual BW&R Franchise Meeting. During
the first day of the meeting, Nation’s
Restaurant News released the latest issue
featuring the interview.

#CincyPRSA

BLACKSMITH
Mary Beth Weaver & James Czar
Cincy Blues Society’s Winter Blues Fest Coverage in
Metromix Cincinnati

#CincyPRSA

Best Placement Cincy Blues Society
Winter Blues Fest Coverage–Metromix Cincinnati

The Society’s Winter Blues Fest event is
the organization’s primary fundraiser for
the Blues in the Schools program,
Having the Winter Blues Fest
highlighted in Metromix Cincinnati was
significant in raising awareness and
excitement, as well as increasing ticket
sales.

Metromix Cincinnati featured the Winter
Blues Fest as the primary cover story, in
a full-page article with photos and as the
largest call-out event on the “Get Out”
calendar section.

#CincyPRSA

MEDIA RELATIONS
Op-Ed/Bylined Article

#CincyPRSA

BRONZE AWARD
Strata-G Communications
Neace Lukens Financial Executive Article

#CincyPRSA

Op-Ed/Bylined Article Strata-G Communications
Neace Lukens Financial Executive Article

As part of the public relations engagement
with Neace Lukens, Strata-G was charged
with the task of increasing Neace Lukens’
brand awareness and helping to position
the company as a thought leader in the
insurance and financial industries.

In the fourth quarter of 2010, as a result of a
proactive thought leadership pitch, Strata-G
secured a bylined article opportunity about
Health Care Reform for Scott Heiser,
president of Neace Lukens' outsourced
employee benefits division, in Financial
Executive magazine.

#CincyPRSA

EXTERNAL
COMMUNICATIONS
Annual Report

#CincyPRSA

BLACKSMITH
Tom Schick & Denis Orner for
Mercy Neighborhood Ministries
Mission. Momentum. Results.
2010 Annual Review & Financial Report

#CincyPRSA

Annual Report Tom Schick & Denis Orner
Mission. Momentum. Results.

Founded in 2007 through the merger of
three previously existing social
agencies, Mercy Neighborhood
Ministries faced many communication
challenges as it sought to bring the
cultures and supporter bases of the
predecessor agencies into a single
organization. The 2010 annual report
provides a modern professional
approach.

Annual report donations for 2010
were18% more than the total of all
those received in 2009, and the
average gift was15.6% larger.

#CincyPRSA

INTERNAL
COMMUNICATIONS
Internal Communications / Internal Magazine

#CincyPRSA

BLACKSMITH
Sunglass Hut Communications Team
Fyi Magazine

#CincyPRSA

Internal Magazine Sunglass Hut Communications Team
Fyi Magazine

FYi Magazine is a monthly publication
for Sunglass Hut used to make a
connection about company culture. It
is a fun way to provide insight on the
overall brand strategy, career
development opportunities,
community events and recognize
associates. In return, associates feel
more connected to what's happening
with the brand.

In an FYi Associate Satisfaction
Survey polled earlier this year, more
than 80% of responds noted that
almost always the material provided
content that was useful to connect
with customers.

#CincyPRSA

INTERNAL
COMMUNICATIONS
Employee Event

#CincyPRSA

SILVER AWARD
The Eisen Agency
Stevenson Color: 85th Anniversary Employee Event

#CincyPRSA

Employee Event The Eisen Agency
Stevenson Color: 85th Anniversary

To celebrate 85 years of successful
business, Stevenson color launched a
rebrand that included a new logo and
website. To kick off their new look and
thank employees, they hosted an
employee event.

Out of the 150 employees that were
invited to attend, 140 attended the
event. As a result of the media relation
efforts, the Cincinnati Enquirer wrote a
Sunday Business Feature on
Stevenson Color that covered their
extensive history and success in
business.

#CincyPRSA

SILVER AWARD
Northlich
Northlich “Lifts” Employees With Creative Storytelling

#CincyPRSA

Employee Event Northlich
Northlich “Lifts” Employees With Creative Storytelling

Northlich leadership wanted to unite
employees around the agency’s ability to
differentiate itself in a crowded marketplace
through its unique approach to creative
storytelling. They transported employees for a
day-long meeting to Aileron, a banquet center
designed specifically for company events.
The agenda included a facilitated working
morning session as well as an afternoon
awards ceremony. During lunch and
scheduled breaks, employees enjoyed the
beautiful grounds.

The results of the post-event survey were
overwhelmingly positive, with 64 percent of
employees raving about the venue.

#CincyPRSA

BLACKSMITH
Luxottica Corporate Communications Team
Luxottica Imagine Event

#CincyPRSA

Employee Event Luxottica Corporate Communications Team
Luxottica Imagine Event

Luxottica held a company-wide event
in downtown Cincinnati to celebrate its
50th anniversary and present new
corporate Characteristics. Nick
Clooney emceed the program.
Clooney provided historical context
and narration to go with a series of
videos shown at the event.

Pre and post-surveys were sent to
associates before and after the event.
Among the results: 65 percent said
they have a clear understanding of
company direction and a compelling
vision of the future compared to 54
percent before the event.

#CincyPRSA

INTEGRATED MARKETING
Non-Traditional Marketing

#CincyPRSA

SILVER AWARD
Northlich for DSW
Where’d You Get Those Shoes Leg Installation

#CincyPRSA

Non-Traditional Marketing Northlich for DSW
Where’d You Get Those Shoes Leg Installation

As part of an integrated campaign,
Northlich applied non-traditional tactics to
encourage conversations around the DSW
brand for store grand openings. Northlich
leveraged the unique geography of each
market to fabricate and install playful art
installations featuring DSW shoes from the
spring collection.

Results in both locations included positive
verbatim among venues and sites and
grand opening day sales 57 and 54
percent above projections.

#CincyPRSA

Brochure

#CincyPRSA

BRONZE AWARD
Cincinnati USA Regional Tourism Network
Pocket Brochure

#CincyPRSA

Brochure Cincinnati USA Regional Tourism Network
Pocket Brochure

The Cincinnati USA Regional Tourism
Network’s Pocket Brochures are a
quarterly piece of collateral distributed by
request regionally. Highlighting the
region’s attractions and events by season,
this piece is a resource to visitors planning
their visit as well as helpful tool once they
are in the market.

More than 500,000 brochures will be
distributed this year to customers through
online request as well as at Cincinnati
USA signature events.

#CincyPRSA

Experiential Marketing

#CincyPRSA

BRONZE AWARD
Empower MediaMarketing
Tailgate Tour Reminds Game Day Fans of Bush’s Baked Beans
& Creates Fourth Grilling Holiday

#CincyPRSA

Experiential Marketing Empower MediaMarketing
Tailgate Tour Reminds Game Day Fans of Bush’s Baked Beans & Creates Fourth
Grilling Holiday

In fall 2010, Bush’s kicked off its
Tailgate Research Institute (TRI)
mobile tour, which visited NFL and
college football game tailgates,
NASCAR and retail all over the
nation for 14 weeks. Bush’s Ultimate
Tailgate Spot showcased how a
“TRI Approved” space should be
arranged.

After tailgates, Bush’s continued its
emotional connection with
consumers online by directing fans
to the brand’s Facebook page where
tailgaters could view event photos,
find future tour stops, interact with
event-related wall posts, and enter
Bush’s Best Tailgate Contest.

#CincyPRSA

INTERACTIVE/
DIGITAL PR
Website

#CincyPRSA

BRONZE AWARD
Makino – Radical Departures

#CincyPRSA

Website gyro Public Relations
Makino – Radical Departures

To meet audiences' desire for the latest,
most relevant content, Makino looked to
gyro to provide a unique digital
experience that could offer new content
without the need to increase print
magazines. In June 2011, gyro created a
new, mobile-platform-optimized Radical
Departures website capable of
automatically aggregating and publishing
content from Makino's numerous web
properties.

After just two months, the website has
provided Makino with dozens of new
sales leads and new subscribers to the
magazine.

#CincyPRSA

BRONZE AWARD
Topic Design
MidPoint Music Festival Website

#CincyPRSA

Website Topic Design
MidPoint Music Festival Website

Topic has given birth to the
MPMF (MidPoint Music Festival) brand
and acronym, the MPMFer community,
a twitter/text visualizer and more. The
festival has surged on to the national
scene, growing in all manner of scale –
venues, bands, sponsorships,
attendance and reputation.

MPMF.com is the official online
resource for communicating all festival
information. Among the results: festival
attendance increased, 3-day ticket
sales doubled over the prior year, and
the festival had its first year of
profitability in its 9-year history.

#CincyPRSA

SILVER AWARD
Northlich for the Ohio Lottery
New Online Experience Reaches Future Gamers

#CincyPRSA

Website Northlich for the Ohio Lottery
New Online Experience Reaches Future Gamers

The site, www.ohiolottery.com, was designed
to enhance the player’s entertainment value
of the Lottery and create a deeper, more
engaged relationship with the brand. As part
of the website redesign, a new mobile
version of the site was also created.

One month after the site launched, unique
page views increased by more than one
million views. Pages viewed per visit
increased more than 12 percent. The
average time spent on the site increased by
nearly one minute per visit and new visits
increased more than 7 percent.

#CincyPRSA

BLACKSMITH
The Staff of the Greater Cincinnati Foundation
GCF Building a Foundation Online

#CincyPRSA

Website Greater Cincinnati Foundation
GCF Building a Foundation Online

In August 2010, The Greater
Cincinnati Foundation launched its
new website to better serve the
Foundation’s three main
audiences: donors, donors’
professional advisors and local
nonprofits. To keep the needs of
the audiences top of mind, an
internal staff committee was
formed to gain user insight.

From January – June 2011,
website visits were up 33 percent
over same period in 2010.

#CincyPRSA

BLACKSMITH
Get Back to Scratch

#CincyPRSA

Website gyro Public Relations
Get Back to Scratch

The Get Back to Scratch website
serves as an entertaining and engaging
resource for professionals to share the
importance of scratch baking and
cooking. The website features an
online directory, videos, a scratch
baking blog, integrated Twitter and
Facebook feeds, and tips from some of
the industry’s top scratch professionals.

The initiative has already seen 500+
establishments registered in the
Scratch Directory and averages 32,000
unique monthly visitors. User
engagement is high with hundreds of
comments in support of scratch profiles
and blog posts.

#CincyPRSA

INTERACTIVE/
DIGITAL PR
Intranet

#CincyPRSA

BRONZE AWARD
Time Warner Cable – Cynthia Godby
“In the Community” Microsite

#CincyPRSA

Intranet Time Warner Cable-Cynthia Godby
“In the Community” Microsite

In a company-wide employee opinion survey, it was
discovered that employees weren’t aware of TWC
community support. The “In the Community”
microsite was built to showcase the many ways
TWC contributes to its communities; encourage
volunteerism and to create a “one-stop spot” where
employees could find information.

After the site was previewed at a regional meeting,
all other Midwest Region divisions indicated they
would be borrowing concepts to use on their
intranets. Volunteer hours have increased by 25%
and are expected to increase an additional 20% by
Dec. 31.

#CincyPRSA

INTERACTIVE/
DIGITAL PR
Video

#CincyPRSA

BRONZE AWARD
Get Back to Scratch with The Cake Boss

#CincyPRSA

Video gyro Public Relations
Get Back to Scratch with The Cake Boss

Hobart, Traulsen and Baxter partnered
with Buddy Valastro, star of the popular
TLC show “Cake Boss,” to promote Get
Back to Scratch, a movement highlighting
the growing demand for high-quality
goods made from scratch. They spent
three days with Valastro and his crew in
Hoboken, New Jersey to film the creation
of the cake and discuss the movement.

The video built suspense for Valastro’s
appearance at the National Restaurant
Association show, increased awareness
of the movement among the target
audience and drove traffic to the NRA
show booth.

#CincyPRSA

SILVER AWARD
The Eisen Agency
Roto Rooter: Thanksgiving Video

#CincyPRSA

Video The Eisen Agency
Roto-Rooter Thanksgiving Video

The busiest day of the entire year for the
nation's #1 plumbing and drain cleaning
giant is Thanksgiving. As part of an
orchestrated effort and media relations
strategy to share with consumers across
the country that Roto-Rooter service
experts would like to enjoy a little time at
home with their family this year, Eisen
created a short video for homeowners to
view and learn a few "do's" and "don'ts"
when it comes to Thanksgiving and
plumbing.

As part of the media relations push, the
video has received more than 5 million
views, and calls on Thanksgiving Day were
down in 2010 for the first time in 20 years.

#CincyPRSA

BLACKSMITH
Northlich for Face:Meth
Face:Meth Video Shows Dark Side of Meth

#CincyPRSA

Video Northlich for Face:Meth
Face:Meth Video Shows Dark Side of Meth

Several tactics were identified to raise
awareness of the dangers of meth
through an educational campaign,
including an informational video.
Branded as face:meth, Northlich’s
strategic meth education campaign
aimed to build a partnership between
local law enforcement and retailers.

The purpose of the face:meth video
was to engage viewers and keep them
interested while communicating a large
amount of information. There were 350
videos distributed.

#CincyPRSA

INTERACTIVE/
DIGITAL PR
Blog

#CincyPRSA

BRONZE AWARD
Strata-G Communications
Neace Lukens Blog

#CincyPRSA

Blog Strata-G Communications
Neace Lukens Blog

To position Neace Lukens as a thought
leader in the insurance industry and
enhance its presence online, Strata-G
partnered with Neace Lukens to develop
a thought leadership blog. To meet the
individual needs and interests of its
customer base, Strata-G developed four
blogs, one for each key division.

During the first six months of the blog,
Strata-G worked to create 21 postings for the
Employee Benefits blog, nine postings for the
Property & Casualty 360 blog, three postings
for the CORE Solutions blog and eight
postings for the Personal Insurance blog.

#CincyPRSA

SOCIAL MEDIA
Facebook

#CincyPRSA

SILVER AWARD
Research & Compelling Story
Drive Successful Facebook Re-Launch

#CincyPRSA

Facebook Empower MediaMarketing
Research & Compelling Story Drive Successful Facebook Re-Launch

Michaels Arts & Crafts set the goal of
converting its Facebook page into a
thriving craft community. Using paid ads,
display advertising and tagged creative,
the brand built awareness of the
Facebook page and drove traffic. Once
consumers were on the page, Michaels
posted content that encouraged
engagement and provided exclusive
offers and information.

Over the course of five months, Michaels’
Facebook likes grew by 770% from
25,000 likes to more than 250,000. Total
impressions were 182% over the previous
year on a flat budget.

#CincyPRSA

SILVER AWARD
Northlich for Random House Children’s Books
Bringing the Emerald Atlas to Life on Facebook

#CincyPRSA

Facebook Northlich for Random House Children’s Books
Bringing the Emerald Atlas to Life on Facebook

In April 2011, RHCB published “The
Emerald Atlas,” the first book in The Books
of Beginning series by John Stephens. To
continue the momentum surrounding the
first book in a planned trilogy, RHCB
turned to Northlich to develop and execute
a word of mouth campaign throughout the
summer.

Northlich garnered more than 7,000 new
“likes” in less than three months, a 300
percent increase in the number of fans;
secured more than 80,000 social
impressions, a 358 percent increase in
engagement with fans on the Page.

#CincyPRSA

SOCIAL MEDIA
Twitter

#CincyPRSA

BRONZE AWARD
Get Back to Scratch

#CincyPRSA

Twitter gyro Public Relations
Get Back to Scratch

In March 2011, Hobart, Traulsen and
Baxter launched “Get Back to Scratch,” a
social media propelled movement
highlighting the growing demand for high-
quality goods made from scratch. When
the movement launched, they established
the @Back2Scratch twitter handle,
created the profile and began to follow key
influencers.

The Twitter account has seen amazing
support, garnering hundreds of Twitter
mentions, RT’s, “favorite” tweets and more
than 500 Twitter followers specific to the
precise target audience.

#CincyPRSA

BLACKSMITH
Northlich for White Castle
Tweeting With a New Generation of Cravers

#CincyPRSA

Twitter Northlich for White Castle
Tweeting With a New Generation of Cravers

Research found that Twitter was an
ideal communication channel for White
Castle to reach its target consumer.
The creation of a clear brand voice
that leveraged opportunities to
reinforce White Castle’s overall brand
strategies led to the rapid development
of the White Castle Twitter community.

Northlich was able to secure 4,921
Twitter followers, which was 53.78
percent above the goal, and 6,320 @
replies, mentions and retweets, which
was 5.3 percent above the goal.

#CincyPRSA

SOCIAL MEDIA
YouTube/Vimeo

#CincyPRSA

BLACKSMITH
Northlich
The Voice of a Generation

#CincyPRSA

YouTube Northlich
The Voice of a Generation

In order to reach Gen Y, American
Greetings created justWink, a quirky
greeting card line that aimed to make its
brand more relevant to this audience.
The new card line was designed around
the sarcastic, hipster and colorful
expressions of this generation. Each
headline is brought to life through a
series of 15-second videos.

Twelve videos were uploaded to the
“justdashwink” YouTube Channel, and
the positive impact was seen
immediately. In less than two months,
these 12 justWink videos had a
combined total of 20,053 views for the
channel.

#CincyPRSA

SOCIAL MEDIA
Blogger Outreach

#CincyPRSA

SILVER AWARD
Northlich for White Castle
Bloggers Enjoy Breakfast with White Castle

#CincyPRSA

Blogger Outreach Northlich for White Castle
Bloggers Enjoy Breakfast with White Castle

White Castle wanted to test featuring
their breakfast items as a way to attract
female consumers. A select group of
influential food and lifestyle bloggers in
the St. Louis market were targeted and
invited to an invitation-only event.
Bloggers were encouraged to tweet about
the event using a specific hashtag, and
share a coupon using a trackable URL.
The event was hosted by White Castle’s
executive chef.

Attending bloggers’ posts received
290,643 views, a 45.32 percent increase
above the goal. The hashtag was tweeted
177 times; a 77 percent increase above
the goal.

#CincyPRSA

BLACKSMITH
Rust-Oleum Pre-Launches New Product
with Bloggers to Earn Credibility

#CincyPRSA

Blogger Outreach Empower MediaMarketing
Rust-Oleum Pre-Launches New Product with Bloggers

Rust-Oleum was on the brink of launching
a new product line, Rust-Oleum Kitchen
Transformations, but research uncovered
that consumers didn’t believe the product
would work. Rust-Oleum took to the
blogosphere and identified the nation’s top
10 DIY and design bloggers and invited
them to attend a three-day, hands-on
workshop to experience the products.

With more than 3,000 mentions of the new
product line, the Bloggers drove significant
buzz creating demand before the product
even hit shelves. It drove 21,000 visits to
the new website.

#CincyPRSA

SOCIAL MEDIA
Other Social Media

#CincyPRSA

BRONZE AWARD
Wordsworth Communications on behalf of Verizon Wireless
Verizon’s Gadget Play Date

#CincyPRSA

Other Social Media Wordsworth Communications on behalf of Verizon
Verizon’s Gadget Play Date
Wireless

Starting in December 2010, Verizon
Wireless began activating its 4G Long
Term Evolution (LTE) network. WW
conceptualized, planned and executed
a Verizon Wireless 4G LTE “Gadget
Play Date” in order to officially
welcome the new network to local
social media aficionados.

The event provided social media
influencers and “gadget geeks” an
opportunity to interact with the latest
and greatest Verizon Wireless 4G LTE
– essentially, serving as an interactive
focus group.

#CincyPRSA

SILVER AWARD
Northlich for Schneck Medical Center
Leveraging Passionate Employees to Launch a Facebook Page

#CincyPRSA

Other Social Media Northlich for Schneck Medical Center
Leveraging Passionate Employees to Launch a Facebook Page

While Schneck had a strong internal
communications system in place to involve
employees and share updates on the hospital
system, Schneck was not active in social media. To
officially launch the Facebook page, Northlich and
Schneck planned an employee event at the hospital
to excite employees about participating on the
Facebook page and educate them on how to
participate as necessary.

On the day of the employee Facebook launch event,
the page added 210 fans in three hours and more
than 250 fans within the next three days. In addition,
employee-focused status updates have the highest
engagement with an average of over 800
impressions and 5.5% feedback.

#CincyPRSA

EVENTS
Special Event

#CincyPRSA

SILVER AWARD
Gail Myers Public Relations & Bethany House Services
Bethany House Services Ripple Effect Cabaret

#CincyPRSA

Special Events Gail Myers Public Relations & Bethany House Services
Ripple Effect Cabaret

As with many nonprofits, the funding of
Bethany House Services has decreased,
and Bethany House was looking for a new
fund raising event. Susan Emerson Ansel,
Vice President of Private Health News, is a
professional singer-actress and a volunteer
and friend of BHS. She agreed to create a
cabaret performance to benefit Bethany
House Services.

The theme was “The Ripple Effect: One
Person Can Make a Difference.” In 2010,
The Ripple Effect’s second airing raised
$50,000 for Bethany House Services, a 50
percent increase over the previous year’s
proceeds.

#CincyPRSA

SILVER AWARD
Northlich for DSW
Fashion Gives – A DSW Grand Opening

#CincyPRSA

Special Events Northlich for DSW
Fashion Gives – A DSW Grand Opening

DSW tapped Northlich to design and execute an
eight-week integrated local store marketing
campaign to support two DSW grand openings
A grand opening event called Fashion Gives
was executed to help create buzz around the
new stores. Northlich leveraged 50 local fashion
influencers tapped as Agents of Chic to spark
word of mouth recommendations around the
brand.

Between the two sites, there were more than
100 active and engaged Agents of Chic and
more than 1,800 attendees to Fashion Gives as
a result of Agents of Chic.

#CincyPRSA

Blacksmith Award Winners

More Related Content

Similar to Blacksmith Award Winners

Recently uploaded

Blacksmith Award Winners