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I N SSOC T
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Budgeting and Forecasting




                                                                        Earn up
         co nference 2010                                               to 15 CPE
         September 13 –15, 2010 | San Diego, CA                         Credits



         Implement Cutting-Edge Tools, Adaptive Planning
         and Rolling Forecasts to Drive Profits
           Employ Balanced Scorecard Techniques for Improved
           Budget Management
           Employ a more accurate and streamlined approach to budgeting using
           a Balanced Scorecard framework

           Develop an Effective Budgeting Approach with Rolling Forecasts
           Make budgeting a continuous process that provides accurate results

           Utilize Tools to Improve Forecasting Accuracy
           Create more precise forecasts with a variety of tools and techniques

           Identify Key Business Drivers to Improve Your
           Organization’s Forecasts
           Distinguish useful measures and metrics based on business drivers to
           better recognize trends

                                            www.ASMIweb.com/Budgeting
                                                       www.ASMIweb.com/Budgeting                  1
day one
                       Budgeting and Forecasting

                       September 13, 2010
                       8:30
                       Conference Registration & Continental Breakfast




                       9:00
                       Budgeting & Forecasting: The Key to Establishing a Solid Foundation for Superior
                       Financial Performance
          keynote
          address      Budgeting and forecasting tools have evolved into valuable resources that can be used to affect
                       performance and the bottom-line. Building these tools takes resources and a willingness to change.
                       During this Keynote Address, you will:
                         Learn how to identify and measure the factors that drive return on investment for your budgeting and
                         forecasting system
                         Identify techniques and approaches to improve the efficiency and quality of budgets and forecasts
                         Develop a road map for embedding budgeting and forecasting into a strategic performance
                         management system




                       10:00
                       Break & Refreshments


                       10:15
                       Create, Implement and Manage Balanced Scorecard-Based Budgets
                         Develop a unique scorecard for your organization to assess budgeting practices
                         Employ a balanced scorecard approach throughout the company for increased transparency and
                         budget accuracy
                         Maintain an up-to-date scorecard to navigate through varying economic conditions within the business




             who should attend:
                CFOs                                                       Forecasting Analysts
                VPs of Finance                                             Financial Analysts
                Controllers                                                Budgeting Directors
                Directors of Finance                                       and anyone involved with
                                                                           budgeting and forecasting!

2            www.ASMIweb.com/Budgeting
day one
       Budgeting and Forecasting

       September 13, 2010
       11:15
       Monitor Budgets Through Balanced Scorecard Performance
         Learn how to understand Balanced Scorecard performance indicators to evaluate budgeting outcomes
         Identify areas in which budget restructuring would result in better budgeting practices
         Grasp a better understanding of organizational strengths and weaknesses that affect the budget


       12:15
       Lunch Break


       1:00
       Integrate Analytics for Strategic Planning and Budgeting
         Bring together disparate data and analytical tools for more precise budgeting
         Examine how model-based insights can help shape your budgets and forecasts
         Integrate analytical tools for strategic analysis, decision making and performance measurement


       2:00
       Break & Refreshments


       2:15
       Set Budget Priorities for Resource Allocation
         Reassess capital structures to identify areas to allocate resources
         Examine how resource allocation should be managed
         Discuss implications of better resource allocation on organizational performance


       3:15
       Lead the Change: Achieve Corporate Buy-In from Colleagues and Executives
         Lead others in your company to accept and embrace change in everyday processes
         Implement innovative approaches to budgeting and forecasting practices
         Learn to experiment and take risks to lead change


       4:15
       Day One Adjourns




top five reasons to attend:
 Overcome                 Apply Balanced        Incorporate              Streamline            Implement
 forecasting              Scorecard             budgeting best           your forecasting      forecasting
 roadblocks and           techniques to         practices to             methods to            techniques to
 challenges               your budgeting        improve accuracy         enhance quality       assess risk
                          process


                                                                                  www.ASMIweb.com/Budgeting         3
day two
                     Budgeting and Forecasting

                     September 14, 2010
                     8:30
                     Continental Breakfast



                     9:00
                     Transition from Traditional to Rolling Forecasts
          keynote
          address
                     Following pace with the current forecasting trends, this session will focus on the transition from
                     a traditional approach to forecasting. You will identify tools and best practices to create a more
                     accurate, effective forecast for your organization. During this Keynote Address, you will:
                       Discover the different methods that can be used with rolling forecasts
                       Showcase rolling forecasts as a useful tool for further fueling goals and performance
                       Find ways to perform a company-wide initiative on the new budgeting process



                     11:00
                     Break & Refreshments


                     11:15
                     Streamline the Forecast Process
                       Increase forward flexibility to keep pace with the rapidly-changing economic landscape
                       Improve cycle time resulting in lower costs, improved productivity and enriched quality
                       Use financial resources in a more effective manner


                     12:15
                     Lunch Break


                     1:15
                     Develop Accurate Forecasts from Inaccurate Data
                       Learn how to create accurate forecasts with less-than-perfect data
                       Understand common challenges such as data collection problems and data storage issues
                       Develop strategies to reduce the likelihood of bad data being generated


                     2:15
                     Break & Refreshments


                     2:30
                     Move Beyond Excel: A Web-Based Approach to Budgeting, Variance Reporting,
                     Forecasting and Analysis
                       Utilize a web-deployed process to improve budget formulation
                       Understand the fundamentals of what budget formulation should do
                       Improve the speed and utility of your forecasting process


                     4:00
                     Conference Adjourns


4            www.ASMIweb.com/Budgeting
workshop
Budgeting and Forecasting

September 15, 2010
Post-Conference Workshops are practical, supplementary application sessions
that incorporate and review tools, techniques and methods presented during
the event. Participants will obtain a further understanding of how to use newly
acquire tools and cutting-edge strategies to improve strategic planning and
financial management performance. Through group exercises and scenario-based
learning, you’ll walk away with the expertise and resources needed for immediate
and practical application. Enrollment space is limited, so register today to reserve
your place.


8:30
Workshop Registration & Continental Breakfast



9:00
workshop
Model and Forecast Key Business Drivers
Being able to forecast financial information over time will help your organization identify previously
unseen trends and predict fluctuations. With the right tools, key business drivers such as market
conditions, performance measurements, customer demographics and marketing activities can be
tracked to help uncover these trends and to recognize what to look for. Developing measurements and
metrics for various business factors can be incorporated into your forecasting models for improving
results. In this dynamic, hands-on workshop, you will gain information on how to:
  Identify the key business drivers that link to financial measures
  Define and test linkages of drivers to measures of financial and business performance
  Layer forecast elements and scenarios for effective modeling
  Track forecast submissions to improve accuracy over time
  Align forecasts, plans and actual results in an actionable framework



12:00
Workshop Adjourns




Good presentation with applicable tactics to take and
implement the concepts in our own situations.”
– Christine U., Controller, MOPS International




                                                                         www.ASMIweb.com/Budgeting
                                                                         www.ASMIweb.com/Budgeting
                                                                          ww A MIw b c m/Budgeting
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Budgeting and Forecasting

    In-House Training
    One of the more popular vehicles for accessing the Institute’s educational offerings is the delivery of on-site
    trainings and management facilitations. Bringing a training or facilitation in-house gives you the opportunity to
    customize a program that addresses your exact challenges and provides a more personal learning experience,
    while virtually eliminating travel expenses. Whether you require training for a small group or for an organization-
    wide initiative, the advanced learning methods employed by the Institute will create an intimate training
    atmosphere that maximizes knowledge transfer to enhance the talent within your organization.


    CUSTOMIZATION
    We realize that not all obstacles can be overcome by applying an “off-the-shelf” solution. While many training
    providers will offer you some variation of their standard training, the Institute’s subject matter experts will work
    with you and your team to examine your programs and determine your exact areas of need. The identification
    of real life examples will create a learning atmosphere that resonates with participants while at the same time
    providing immediate return on your training investment. Using interactive exercises that employ actual projects
    or scenarios from your organization, instructors can address specific challenges and align the curriculum of each
    session to your objectives. While the majority of on-site trainings are focused on smaller groups, the Institute also
    has the ability to accommodate organization-wide training initiatives. Utilizing multiple instructors, the Institute
    has the capacity to deliver courses to groups of up to 300 participants per day.


    AREAS OF EXPERTISE
    On-site delivery of single courses, certification programs and entire packages of specialized courses are available
    in the following areas:
      Strategic Planning                      Workforce Management                    Program Evaluation
      Performance Measurement                 Budgeting and Forecasting               Administrative Management
      Project Management                      Contracting                             Change Management
      Lean Six Sigma                          Performance Reporting                   Balanced Scorecard


    For more information about in-house training options available to you, please contact
    Jennifer Mueller at 202-739-9619 or email her at Jennifer.Mueller@ASMIweb.com




    sponsorship opportunities
    As a conference and training provider, The American Strategic Management Institute is an expert in
    bringing together leaders to share and discuss best practices and innovations. We connect decision-
    makers with respected solution providers.

    ASMI offers four different pre-designed sponsorship packages:
     Event Co-Sponsor       Session Sponsor    Luncheon Sponsor                       Exhibit Booth Sponsor

    For more information on sponsorships or to get started, contact Meredith Mason at 202-739-9707
    or Meredith.Mason@ASMIweb.com


6   www.ASMIweb.com/Budgeting
Budgeting and Forecasting

Logistics & Registration
venue and hotel                                           cpe credits
The Budgeting and Forecasting Conference 2010                               Delivery Method: Group-live
will be held at the Westin San Diego. A continental                         Program Level: Basic
breakfast, lunch and refreshments will be provided                          Prerequisites: None
                                                                            Advanced Preparation: None
each day of the event. A complimentary shuttle to
                                                                            CPE Credits: 15 Credits
and from the airport is available, as well.
                                                          The American Strategic Management Institute (ASMI) is registered with
Conference Address:                                       the National Association of State Boards of Accountancy (NASBA) as a
                                                          sponsor of continuing professional education on the National Registry
Westin San Diego                                          of CPE Sponsors. State boards of accountancy have final authority
400 West Broadway                                         on the acceptance of individual courses for CPE credit. Complaints
                                                          regarding sponsors may be addressed to the National Registry of
San Diego, CA 92101                                       CPE Sponsors, 150 Fourth Avenue North, Nashville, TN 37219-2417.
619-239-4500                                              Website: www.nasba.org.


A limited number of rooms have been reserved at           Quality Assurance
                                                          ASMI strives to provide you with the most productive and effective
the Westin San Diego at the prevailing per diem           educational experience possible. If after completing the course you feel
rate of $147 until August 13, 2010. Please call the       there is some way we can improve, please write your comments on the
hotel directly and reference the code “Budgeting          evaluation form provided upon your arrival. Should you feel dissatisfied
                                                          with your learning experience and wish to request a credit or refund,
and Forecasting” when making reservations to get          please submit it in writing no later than 10 business days after the end
the discounted rate.                                      of the training to: ASMI: Corporate Headquarters; 805 15th Street NW,
                                                          3rd Floor; Washington, D.C. 20005

                                                          Note: As speakers are confirmed six months before the event, some
tuition & group discounts                                 speaker changes or topic changes may occur in the program. ASMI
                                                          is not responsible for speaker changes, but will work to ensure a
The tuition rate for attending Budgeting and              comparable speaker is located to participate in the program.
Forecasting Conference 2010 is as follows:                If for any reason ASMI decides to cancel this conference, ASMI
                                                          accepts no responsibility for covering airfare, hotel or other costs
 Offerings            *Early Bird Rate Regular Rate       incurred by registrants, including delegates, sponsors and guests.

 Conference           $1699              $1799
                                                          Discounts & Payment
 Post Conference $199                    $199             • All ‘Early Bird’ Discounts must require payment at time of registration
                                                            and before the cut-off date in order to receive any discount.
 Workshop                                                 • Any discounts offered whether by ASMI (including team discounts)
                                                            must also require payment at the time of registration.
*For the Early Bird Rate, Register by July 5, 2010        • All discount offers cannot be combined with any other offer.
                                                          • Discounts cannot be applied retroactively
For more information on Group Discounts for
Budgeting and Forecasting Conference, please              Payment must be secured prior to the conference. If payment is not
                                                          received by the conference start date, a method of payment must
contact Paul Rogers at 858-737-4122 or email              be presented at the time of registration in order to guarantee your
him at Paul.Rogers@ASMIweb.com                            participation at the event.




There is more of a need than ever to reengineer our rolling
forecast system and financial reporting to give more
analytical information and performance metrics to make
better forward decisions.”
– Randy B., Director, Finance & Administration, Rosina Food




                                                                              www.ASMIweb.com/Budgeting                               7
Budgeting and Forecasting

    Registration Form
    to register
                 Call                                     Fax this Form to                                  Visit
                 877-992-9522                             866-234-0680                                      www.ASMIweb.com/Budgeting


     Registration Form
            Yes! Register me for Budgeting and Forecasting Conference 2010
            Yes! Register me for the Post-Conference Workshop Model and Forecast Key Business Drivers
            Please call me. I am interested in a special Group Discount for my team

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     CANCELLATION POLICY: ASMI will provide a full refund less a $399 administration fee for cancellations requested four weeks prior
     to the event start date unless cancellation occurs within two weeks prior to the event start date. If a cancellation is requested less than
     two weeks prior to the event start date, no refund will be issued. Registrants who fail to attend and do not cancel prior to the event
     will be charged the entire registration fee. All cancellations must be requested through the cancellation link found in your attendance
     confirmation email. Please note that cancellation is not final until you receive a cancellation confirmation email.

            I have read and accepted the Cancellation Policy above.

     ACKNOWLEDGED AND AGREED

     By: __________________________________________________________________________________________             Date: _______________________

                                                                                                                     Priority Code: B329-WEB



8   www.ASMIweb.com/Budgeting