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Anna Perko & Ari Plaut - Turning Insights Into Action

The document discusses how to leverage HubSpot reporting tools to optimize marketing funnels through strategic insights on attracting traffic, converting leads, and closing deals. It emphasizes the importance of identifying effective sources, refining conversion strategies, and understanding contact analytics to inform decision-making. The session highlights actionable takeaways for improving funnel performance and offers resources for further engagement.

Marketing◦
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#INBOUND16 TURNING INSIGHTS INTO ACTION How to use HubSpot Reporting to Optimize Your Marketing Funnel Anna Perko & Ari Plaut
#INBOUND16 Visits Leads Customers Bounce Rate Unsubscribes MQL’s
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#INBOUND16 Find the right data. Empower your data to drive your strategy.
#INBOUND16 ● HubSpot tools through the funnel. – Always with strategic takeaways. ● Questions/discussion ● Michael Strahan, Ali Wong, and more.... THE NEXT 30+ MINUTES…
#INBOUND16 Ari Plaut Product Marketer. Vermonter. Hiker. Podcast listener. Occasional singer and knitter
#INBOUND16 Anna Perko Product Manager. Math Nerd. Violist. Outdoors enthusiast.
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#INBOUND16 ATTRACT ● Traffic ● Sources ● Visitor Engagement
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#INBOUND16 TRAFFIC REPORTING TAKEAWAYS • 2x best sources. • Optimize underachievers • Promote promote promote.
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#INBOUND16 CONVERT ● Leads ● Conversions ● People
#INBOUND16 ATTRIBUTION REPORTS
#INBOUND16 Think of your conversions like a soccer play.
#INBOUND16 Who deserves the credit for this goal?
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#INBOUND16 Who scored the most goals?
#INBOUND16 Who has the most assists?
#INBOUND16 Now, think about that in the context of your website.
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#INBOUND16 ATTRIBUTION REPORT TAKEAWAYS • Figure out what worked. • Promote good ones • Fix bad ones
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#INBOUND16 LIST ANALYTICS • Source breakdown → Double down. • List shrinking → Re-engagement. • Country → Where do you do business?
#INBOUND16 CONTACTS REPORTS TAKEAWAYS • Personas? • Industries? • Job titles?
#INBOUND16 CLOSE ● Funnel Velocity ● Productivity ● Revenue
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#INBOUND16 DEALS REPORTING TAKEAWAYS ● Set good goals ● Coach your team ● Optimize
#INBOUND16 TO RECAP YOUR LAST 40 MINUTES... Find the right data Empower your data to drive your strategy.
#INBOUND16 http://bit.ly/reporting-session-summary
#INBOUND16 ….. Want early access to the web analytics dashboard? Get ready to write this down... ONE MORE THING….
#INBOUND16 http://bit.ly/hs-analytics-beta
#INBOUND16 THANK YOU.