Agro tourism

Agro tourism

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  WELCOME
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  ANNAMALAI UNIVERSITY FACULTY OFAGRICULTURE DEPARTMENT OF AGRICULTURAL EXTENSION 2
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  C R ED I T S E M I N A R O N : T O U R I S M D E V E L O P M E N T I N R U R A L A N D A G R I C U L T U R A L S E C T O R
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  D . LO K E S H W A R A N I I P G S C H O L A R D E P A R T M E N T O F A G R I C U L T U R A L E X T E N S I O N F A C U L T Y O F A G R I C U L T U R E A N N A M A L A I U N I V E R S I T Y 4
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  5 PROFESSOR /HEAD Dr.G.TAMILSELVI Professor, Department ofAgricultural Extension. CHAIRPERSON Dr. S. DURAIRAJ Assistant Professor, Department of Agricultural Extension. MEMBERS Dr. V. BALAMURUGAN Assistant Professor, Department of Agricultural Extension. Dr .P. MADHANAKUMARI Assistant Professor, Department of Horticulture.
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  I N TR O D U C T I O N 6 Travel and tourism industry is one of the world's great industrial sectors. It drives economic growth, creates jobs, improves social development and promotes peace. Hundreds of millions of people around the world are dependent on the sector for their employment.India’s tourism industry is experiencing a strong period of growth in high spending foreign tourists, and coordinating government campaigns to promote ‘Incredible India’.Tourism is termed as an instrument for employment generation ,poverty alleviation and sustainable human development. Tourism development is the process of establishing and maintaining a tourism industry in a particular location. At its most fundamental level, tourism development can be defined as the process of developing strategies and plans to increase/develop/encourage tourism in a particular destination.
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  T O UR I S M 7 Tourism is a social, cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business/professional purposes.
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  R O LE O F T O U R I S M 8 Tourism boosts the revenue of the economy, creates thousands of jobs, develops the infrastructures of a country, and plants a sense of cultural exchange between foreigners and citizens. The number of jobs created by tourism in many different areas is significant.
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  B E NE F I T S O F T O U R I S M 9 Tourism offers great opportunities for emerging economies and developing countries. It creates jobs, strengthens the local economy, contributes to local infrastructure development and can help to conserve the natural environment and cultural assets and traditions, and to reduce poverty and inequality.
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  I M PO R TA N C E O F T O U R I S M 10 The tourism industry is important for the benefits it brings and due to its role as a commercial activity that creates demand and growth for many more industries. Tourism not only contributes towards more economic activities but also generates more employment, revenues and play a significant role in development .
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  C O MP O N E N T S O F T O U R I S M Attraction Accessibility Accommodation Amenities Activities. 11
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  M A IN T Y P E S O F T O U R I S M Domestic tourism Inbound tourism Outbound tourism
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  O T HE R T Y P E S O F T O U R I S M Adventure tourism Beach tourism Eco tourism Medical tourism  Wildlife tourism Business tourism Leisure tourism Shopping tourism Culture tourism Sports tourism Rural & Agro tourism Mountain tourism Urban tourism
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  BUSINESS TOURISM SPORTS TOURISM DOMESTIC TOURISM
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  ECO TOURISM
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  ADVENTURE TOURISM
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  17 SHOPPING TOURISM WILDLIFE TOURISM
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  18 MOUNTAIN TOURISM
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  CULTURE TOURISM
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  AGRO TOURISM
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  RURAL TOURISM
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  7 S OF T O U R I S M 1. Swaagat 2. Soochanaa 3. Suvidhaa 4. Surakshaa 5. Sahyog 6. Sanrachnaa 7. Safaai 22
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  8 S EC T O R S O F T O U R I S M Accommodations Adventure and recreation Attractions Events and conferences Food and beverage  Tourism services Transportation Travel trade
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  9 P IL L A R S O F T O U R I S M 1. Transportation 2. Accommodation/ Lodging 3. Food and Beverage 4. Travel Sectors/ Travel Agents 5. Souvenirs and Handicrafts 6. Attractions 7. Entertainment 8. Allied Services 9. Tourism Planning and Development HANDICRAFTS
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  R U RA L T O U R I S M 25 Rural tourism is a type of tourism that focuses on exploring and experiencing the rural lifestyle and culture.
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  A G RO T O U R I S M 26  Agro-tourism is the concept of visiting a working farm or any agricultural, horticultural, or agribusiness operations for the purpose of enjoyment, education, or active involvement in the activities of the farm or operation. In general Agro Tourism is the practice of attracting visitors to an area used primarily for agricultural purposes.
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  R E LAT I O N S H I P B E T W E E N A G R O T O U R I S M A N D R U R A L T O U R I S M 27  Agro tourism is the subset of Rural Tourism. The agro-rural tourism is also supported by the cause of eco-tourism and sustainability tourism. The agro- rural tourism offers city travelers to escape from urban life and re-discover the roots of rural.  They are often seen as synonyms and they are strongly interrelated.  They have settings that differ from each other 1.RURAL TOURISM-All farms of tourism practised in the rural areas 2.AGRO TOURISM-Occurs on a working farm and not just in a rural area
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  RURAL TOURISM
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  Accommodation Shopping centre-local products Traditionaltransportation Production centres like fruit gardens. Rural tourist itinerary must be and activity oriented like participation in plantation, cattle caring , nature education , tree climbing , rural games, handicrafts and cooking Family and village games like Gilli Danda, Kabaddi ,Kushti. Evening entertainment like campfire , rural folk dance. F E A T U R E S O F R U R A L T O U R I S M
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  Wilderness and Forest Tourism GREEN TOURISM FARM TOURISM TYPESAND FORMS OF RURAL TOURISM
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  R U RA L T O U R I S M A C T I V I T I E S Touring Cultural activities Water-related activities Health-related activities Aerial activities Passive activities Sporting activities Hallmark events Business-related activities
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  I M PO R T A N C E O F R U R A L T O U R I S M  Provides a source of new, alternative or supplementary income and employment in rural areas.  Rural tourism spurs infrastructure development in rural areas.  Help to reduce gender and other social power  Encourage collective community  Reinvigorate local culture.  Instill the sense of local pride, self-esteem, and identity  Contribution to conservation and protection.  Increase the living standards of the local community.  Assists refurbishment and re-use of abandoned properties.  Provide opportunities for retaining population in areas that might otherwise experience depopulation.  Enable areas to be repopulated.
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  H O WD O E S R U R A L T O U R I S M B E N E F I T R U R A L • Job creation • Developing new skills • Cultural exchange • Reduces urban drift • Improves residents’ quality of life • Opportunities for entrepreneurship. • Builds community pride • Environmental advantages • Improves sustainability • Women empowerment . 33
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  R U RA L T O U R I S M D E V E L O P M E N T 34 • As tourism continues to be developed in rural areas in order to counter the economic decline in the primary production sectors, the need for sustainable forms of development is recognized. • Since the early 1990s, the concept of sustainable tourism development has achieved almost universal acceptance as a desirable and appropriate approach to, and goal of, tourism development. • Rural tourism development has been driven by the need for economic growth and diversification and it is important, therefore, that tourism’s potential contribution to rural economic growth is not diluted by the over-specificity of principles of sustainable tourism.
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  5 W AY S R U R A L T O U R I S M C A N B E N E F I T E V E R Y O N E ! 1. Boosts the Rural Economy 2. Promotion and Preservation of Local Products 3.Promotion and Preservation of Culture 4.Experiencing the authentic Village life 5.Nurture a pro-environment mindset
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  K E YC E N T R A L G O V E R N M E N T S C H E M E S F O R P R O M O T I O N O F R U R A L T O U R I S M 36 1. Product Infrastructure Development for Destinations and Circuits (PIDDC) Scheme. 2. Swadesh Darshan 3.Domestic Promotion & Publicity including Hospitality (DPPH) 4. Pradhan Mantri Kaushal Vikas Yojana (PMKVY) 5. National Strategy and Roadmap for the Development of Rural Tourism in India (Atmanirbhar Bharat.)
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  C H AL L E N G E S I N R U R A L R O U R I S M Legislation problems Lack of trained manpower Insufficient financial support Lack of local involvement Illiterate population Lack of communication skills Lack of Basic education Language Hindrance Business planning skills Lack of Trained Tourist Guide Lack of proper Infrastructure Threat to Ecology  Safety concerns 37
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  RURAL / VILLAGETOURISM DESTINATIONS IN TAMILNADU
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  39 KADAMBADI
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  40 THANDARAI
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  41 KURANGANI
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  42 CHETTINAD
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  43 DEVIPATTINAM
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  44 KAZHUGUMALAI
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  45 THIRUKKURUNGUDI
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  46 THADIYANKUDISAI
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  47 THIRUVIDAIMARUTHUR
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  48 THEERTHAMALAI
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  49 PICHAVARAM
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  C O NC E P T O F A G R O T O U R I S M 50 Agro-tourism or agricultural tourism is one alternative for improving the incomes and potential economic viability of small farms and rural communities. Agro- tourism includes opening up farms to visitors from urban areas, and getting them to take experience of rural life. Apart from telling them about the various crops and how they are sown and harvested, agro-tourism exposes tourists to traditional food , handicraft , culture, music and languages. Tourists can get an experience of rural activities such as bullock cart rides, milking cows and goats and picking farm fresh fruits and vegetables etc
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  H I ST O R Y Since 2004 Agro-tourism is operational, which started in Baramati Agri Tourism Center under the guidance of Pandurang Taware who received the National Tourism Award from the President Of India, for the most innovative Tourism Product. Maharashtra is the first State to formulate an agri-tourism policy, which aims at rural development
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  W O RL D A G R I T O U R I S M D AY May 16
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  F E AT U R E S O F A G R I T O U R I S M Conservation of plant bio diversity. Conservation of forest areas Generation of additional revenue Bringing economic diversity Relationship building Improve understanding of local farmers and their families Upliftment of traditional business Improving socio-economic status of farmers Make a positive contribution Promote local development Increase environmental awareness Provide visitors with personal experience of nature and culture
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  S C OP E O F A G R O T O U R I S M An expensive gate way Curiosity about the farming industry and lifestyle Strong demand for wholesome family oriented recreational activities Health consciousness of urban population and finding solace with nature friendly means Desire for peace and tranquillity Interest in natural environment Nostalgia for their roots on the farm Rural recreation Affection with rural lifestyle Least expense approach Bonding with the farming culture 54
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  BASIC PRINCIPLES OFAGRO TOURISM Have something for visitors to do Have something for visitors to buy Have something for visitors to see Have something to eat
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  T Y PE S O F T O U R I S M B A S E D O N P R O D U C T S A N D S E R V I C E S & E M P L O Y M E N T O P P O R T U N I T I E S 1.Farm accommodation 2.Farm catering 3.Participatory agro-tourism 4.Farm Retailing 5.Therapy at the farm 6.Holidaying in a farm 7.Farm entertainment
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  S T RA T E G Y F O R T H E P R O M O T I O N O F A G R I - T O U R I S M C O N C E P T 58 1. Product. 2. Price 3. Place 4. Promotion
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  I S SU E S N E E D I N G A T T E N T I O N F O R T H E P R O M O T I O N O F A G R I - T O U R I S M 1. Publicity 2. Transport 3. Accommodation 4. Networking 5. Capacity building of farmers 6. Safety of tourists 7. Public - Private partnership
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  I N DI A N A G R I T O U R I S M D E V E L O P M E N T A N D S T R A T E G I E S Agritourism Industry Recognition.  Supportive Agritourism Policies and Regulations. Supportive Agritourism Financing. Effective Training Programs. Liability and Risk Management Programs.  Product and Service Quality Control. Strategic Partnership Development. Marketing Programs.  Conflict Management Programs
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  E M PL O Y M E N T O P P O R T U N I T I E S 61 Restaurants Home stays Lodges Transportation Lodges Coffee days  Shop owners and street vendors
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  F A CT O R S T O B E R E M E M B E R E D I N S T A R T I N G U P A N A G R O T O U R I S M C E N T R E 1.Who can open centres for agri- tourism 2.Center requirements for agro- tourism 3.Infrastructure facilities 4.Facilities to be offered 5.The agro-tourism centre's location
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  C H AL L E N G E S T O A G R I T O U R I S M D E V E L O P M E N T A N D P R O M O T I O N Lack of knowledge Lack of training Lack of finance Personal challengers for farm families Conflict with primary agricultural production Lack of Government Policies Infrastructure limitations
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  D A IL Y A C T I V I T I E S I N T H E A G R I C U L T U R E F A R M 64 Animal feeding Guided crop/vegetables/ fruits farms visits and tours Watching domestic animals and how to care the cattle U – pick operations Harvest festivals Milking the cow Agricultural education programs: how to grow cereals, fruits, vegetables etc.
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  F U TU R E O F A G R O T O U R I S M 65 According to the 2019 Business Economics study, India’s agritourism industry is seeing a 20% annual growth rate. The market for agritourism was estimated to be worth $42.46 billion globally in 2019 and is anticipated to grow to $62.98 billion by 2027, with a CAGR of 13.4% between 2020 and 2027. In India, agritourism revenue is increasing at a pace of 20% annually.
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  66 1. The EducationalBenefits of Agri tourism 2. Desire for Serenity and Peace 3.A desire to learn more about the farming sector and way of Life 4. An Affordable Entrance 5. Health-Conscious Suburbanites Seek Solace in Environmentally Responsible Activities 6. High Demand for Family-Friendly, Healthy Recreational Activities- 8. Unhappiness with Crowded Cities and Resorts 9. Nostalgia for their Rural Beginnings 10. Rural Leisure
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  AGRO TOURISM DESTINATIONS ANDFARM STAYS IN TAMILNADU
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  NAVEEN GARDEN
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  70 Nannilam organic farmstay
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  Harvest fresh farmstay
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  DOWN TO EARTH FARMSTAY
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  75 GRACE GARDEN
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  S W OT A N A LY S I S STRENGTH: Strong Agro-Tourism Development; The participation of different outlooks and customs; High-quality service, Safety and stability activities; Healthier environment. WEAKNESS: Inadequate training, Poor Infrastructure facilities, Lack of awareness. OPPORTUNITIES: Initiative to reduce poverty, Employment generation, Increase sustainability. THREAT: Sometimes people think it as unnecessary, Political interference.
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  78 The future oftravel in India looks exciting! During the 2023 Union Budget, on February 1, it was announced that a series of measures will be taken up to facilitate and develop tourism in India.
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  79 SECTORAL ALLOCATION-UNION BUDGET2023 SWADESH DARSHAN SCHEME 1412 CRORE PROMOTION AND BRA NDING 242 CRORE PRASHAD SCHEME 250 CRORE CHAMPION SERVICE SECTOR SCHEME 196.22 CRORE HUMAN RESOURCE DEVELOPMENT AND CAPACITY BUILDING 105 CRORE TOURISM INFRASTRUCTURE 229 CRORE 2434.22 CRORE
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  A M RI T D H A R O H A R S C H E M E • It is an initiative launched by the Ministry of Culture, Government of India, to preserve and conserve the cultural heritage of India. The scheme was launched in 2016, to create awareness among the people about the rich cultural heritage of India and encourage them to take an active interest in preserving it. • The government provides financial assistance to individuals, organizations, and institutions for the conservation and preservation of heritage buildings, sites . The scheme also provides for the development of heritage-related infrastructure such as interpretation centers, conservation labs, and museums. • The Amrit Dharohar Scheme is a significant step towards safeguarding India’s cultural heritage and ensuring that it is passed on to future generations. • By promoting heritage conservation and encouraging public participation, the scheme aims to preserve the unique cultural identity of India and promote a sense of pride and ownership among its citizens. 80
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  5 0 NE W T O U R I S T D E S T I N AT I O N S 81 • Union Budget 2023 announced development of upto 50 new tourist destinations, these destinations may evolve as alternatives to existing ones. • These destinations will be selected through a challenge mode, and developed as a complete package, using an integrated and innovative approach. • The mobile app will provide tourist-friendly information like physical and virtual connectivity, and details on tourist guides, amongst other guidance. • A high standard of street food would be ensured, to enhance the tourist experience. • 50 new destinations will make lndia more attractive to international tourists as their options will increase.
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  A C CE S S I B I L I T Y A N D S U P P O R T I V E I N F R A S T R U C T U R E • Accessibility and supportive infrastructure are crucial for tourism development. Initiatives like ‘Dekho Apna Desh’, ‘Swadesh Darshan Scheme’ and Vibrant Villages Programme have been launched to promote domestic tourism. • ‘Dekho Apna Desh’ scheme focuses on encouraging the middle class to choose domestic travel over international. • ‘Swadesh Darshan Scheme’ plans to create “integrated development of theme-based tourist circuits”. The Vibrant Village Programme will develop tourism infrastructure in border villages. 82
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  • Union Budget2023 mentioned that under Regional Connectivity Scheme (RCS), 50 additional airports, heliports, water aerodromes and advance landing grounds will be revived for improving regional air connectivity. • Like the popular Golden Triangle (comprising of Delhi, Agra and Jaipur) tourism circuit, regional connectivity will give a boost to the dedicated tourism circuits. This will help promote local tourism and trigger investment in hospitality projects in the region. • lndian Railways is the lifeline of the nation and it is a preferred accessibility mode, especially for budget conscious tourists. A capital outlay of 2.40 lakh crore has been provided for the Railways in Union Budget 2023. 83
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  U N IT Y M A L L ( S O U V E N I R S I N T O U R I S M ) • Souvenir shopping may represent a significant proportion of overall travel expenditure. lt is an integral component of one's travel experience. • ln a move facilitating the availability of indigenously made souvenirs to the tourists, Union Budget 2023 mentions that, states will be encouraged to set up a Unity Mall in their state capital or most prominent tourism centre or the financial capital for promotion and sale of their own ODOPs (one district, one product), Gl products and other handicraft products, and for providing space for such products of all other states. • This announcement should be understood in the context of Multiplier Effect in tourism where total spending done by the tourist filters through the economy and stimulates other sectors as well. • ln tourism the multiplier effect is usually applied to encompass the direct and secondary effects of tourist expenditures on the economy, although it can be applied to employment or other variables 84
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  M S ME F A C I L I T A T I O N  Micro, Small and Medium Enterprises (MSMEs) sector is an important pillar of the lndian economy as it supports growth and aids tremendously in job creation.  MSMEs in tourism sector exists across segments including hotels, tour operators, business travel, restaurants, travel agents, tourist transporters.  Relief for MSMEs- Union Budget 2023 has proposed revamping of the credit guarantee scheme for MSMEs.  The revamped scheme will take effect from 1't April 2023 through infusion of 9,000 crore in the corpus. This will enable additional collateral free guaranteed credit of 2 lakh crore.  Micro enterprises with turnover of up to 2 crore and certain professionals with turnover of up to 50 lakh can avail the benefit of presumptive taxation.
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  P M VI K A S • ln Union Budget 2023, PMVIKAS has been conceptualised for encouraging traditional arts and handicrafts. • Components of the scheme will include not only financial support but also access to advanced skill training, knowledge of modern digital techniques and efficient green technologies, brand promotion, linkage with local and globalmarkets, digital payments, and social security. 86
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  R U RA L ( B O R D E R ) T O U R I S M : V I B R A N T V I L L A G E S P R O G R A M M E 87 • Diversifying the basket of rural tourism offerings, in Union Budget 2023, under the scheme of Vibrant Villages Programme, tourism infrastructure and amenities will be facilitated in border villages. Border tourism is being given huge importance also because of its strategic con notations.
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  C O NC L U S I O N : 88 Agri Tourism and rural tourism is the latest concept in the Indian Tourism industry. It gives an opportunity to experience the real enchanting and authentic contact with real life. Promotion of Agri tourism needs conceptual convergence with rural tourism, health tourism and adventure tourism. Tourism sector spearheads growth, improves the quality of people's lives with its capacity to create largescale employment of diverse kind. lf properly managed; it supports environmental protection, promotes diverse cultural heritage and facilitates peace in the world. Ultimately all the government initiatives, including the budget, should make travel more experiential which is exactly what travel enthusiasts are looking for.
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