Accel partners India - sample startup pitch deck

Accel partners India - sample startup pitch deck

• 1.
  Sample  pitch  deck  for     Seed/Early/Series  A  round   Accel  Partners  India     Please  feel  free  to  send  your  plans  to  prayank@accel.com    
• 2.
  General  Guidelines   • There  is  a  difference  between  a  deck  that  you  email  and  a  deck   that  you  present.     •  Ideally  for  an  email  deck  you  might  want  to  focus  on  a  teaser  –   getting  the  investor  interested  enough  to  get  you  a  face-­‐to-­‐face   meeting   •  A  presentation  deck  you  should  try  to  showcase  the  key  points  of   the  business  /  idea  and  have  an  engaging  conversation  with  the   investor  –  don’t  try  to  cram  everything  into  the  deck   •  This  is  a  sample  deck  to  help  you  pitch  to  us  at  Accel.     Accel  Partners  India,  Bangalore  -­‐  2012   2  
• 3.
  Contents   1.  Team   2.  Product   3.  Customers   4.  More  Product  Details   5.  Market  Size   6.  Competition   7.  Current  Status   8.  Execution  Plan   Accel  Partners  India,  Bangalore  -­‐  2012   3  
• 4.
  The  Team   • Information  about  the  team  and  their  background  that  is  relevant   for  making  this  product  successful,  how  long  the  teams  have  been   working  together,  etc..     •  Info  around  what  other  leadership  team  slots  that  you  have  to  hire   in  coming  weeks/months.     •  In  general,  what  we  want  to  know  is  whether  the  initial  team  that   has  been  put  together  is  sufficient  to  get  the  product  to  level  of   maturity  and  get  some  customer  traction/revenues  or  not.   Accel  Partners  India,  Bangalore  -­‐  2012   4  
• 5.
  Product   What  does  it  do  (via  demo,  screenshot,  or  some  explanation)?    Get  the  suspense  out  of  the  room.     Accel  Partners  India,  Bangalore  -­‐  2012   5  
• 6.
  Customer   •  What  is  your  target  customer  segment  –  who  are  the  customers/ users  of  the  product,     •  how  do  you  find  them,  how  do  you  reach  them,     •  what  it  takes  to  convince  them  to  buy  or  use  your  product.     Deeper  insights  around  customer  behavior  and  how  this  product  fits   into  their  world.   Accel  Partners  India,  Bangalore  -­‐  2012   6  
• 7.
  Product  Details   •  More  details  around  the  edges  of  the  product   •  Once  customer  starts  using  –  why  they  would  like/love  the  product     •  How  it  differentiates  compared  to  competition   •  Before/after  analysis   •  Defensibility  of  the  product   •  Potential  future  roadmap  of  the  product   These  slides  further  reflect  on  founders  thought  process  around  their   customers  and  their  pain  point.   Accel  Partners  India,  Bangalore  -­‐  2012   7  
• 8.
  Market   •  How  big  is  the  market  from  the  customer  segment  analysis?   •  What  percentage  of  market  one  can  get?  How?   Accel  Partners  India,  Bangalore  -­‐  2012   8  
• 9.
  Current  Status   • Is  your  product  in  beta?  Are  there  any  trial  customers?     •  Are  there  any  paying  customers?   •  What  is  the  feedback  from  current  customers  –  positives  &   negatives?   •  Are  you  making  any  revenues  currently?   •  How  many  repeat  customers?   •  What  is  your  churn?   Accel  Partners  India,  Bangalore  -­‐  2012   9  
• 10.
  Execution  Plan   • How  much  money/time  you  need  to  answer  some  of  the  open   questions?   •  How  you  plan  to  start  spending  money  on  marketing/product/ sales  to  build  a  real  business?   Accel  Partners  India,  Bangalore  -­‐  2012   10  
• 11.
  ACCEL  PARTNERS,  INDIA   Please  send  your  business  plans  to  –  prayank@accel.com   Accel Partners India, Bangalore - 2012 11