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MMS STP framework: How to Reach the Right Customer

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Patrick 'Mad' Mork

PR Crash Course for Startups

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madmork stories brand bible (example)

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Mad Mork STP framework for reaching the right user.pptx

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Branding 101 for Start-ups

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Patrick coaches senior tech executives to help them lead powerful and meaningful lives.  A 5 time, award-winning CMO and Storyteller, he is an entrepreneur with deep experience in mobile applications, content distribution, consumer packaged goods and entertainment.  While at Google, he built and led the marketing team that launched the Google play store and all its associated services (books, movies, music...).  He was a core part of the executive team that propelled the business from $700M in sales in 2011 to over $2.5B by 2013. 
He was also previously CMO at Course Hero, GetJar and glu mobile Europe and serves on the advisory board of multiple startups
