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Account Planning 101

account-planning-101

Nathan Young

Build Your Brand: Make A Name For Yourself Through Effective Communication

build-your-brand-make-a-name-for-yourself-through-effective-communication

I am a creative strategist and writer who frequently falls into research rabbit holes, emerging days later with a patchy beard, 60 open tabs in Google Chrome, and a Moleskine filled with key facts and insights. This unique proclivity makes me great at two things: Bar Trivia and Strategy. Regrettably, there’s no money to be made in Bar Trivia.

I hold these truths to be self-evident: Don’t be an asshole; Swim or die; Nothing worth doing is easy; The better story wins over better data every time; and one should never underestimate the complexity of the problem at hand.