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Display Ad Optimization: How to lower your CPA consistently with the right co...

display-ad-optimization-how-to-lower-your-cpa-consistently-with-the-right-copy-and-imagery

Display Ad Optimization: How to lower your CPA consistently with the right copy and imagery

MarketingExperiments

Repeatable Brand Strategy: How successful brands are outmaneuvering the compe...

repeatable-brand-strategy-how-successful-brands-are-outmaneuvering-the-competition-with-a-2300yearold-strategy

Repeatable Brand Strategy: How successful brands are outmaneuvering the competition with a 2,300-year-old strategy 

Does Fear-based Marketing Work: How one company saw a $45 million increase in...

does-fearbased-marketing-work-how-one-company-saw-a-45-million-increase-in-revenue-by-changing-their-messaging-tone

Does Fear-based Marketing Work: How one company saw a $45 million increase in revenue by changing their messaging tone

Site Banners Tested: How Minor Changes led to a 433% increase in clickthrough...

site-banners-tested-how-minor-changes-led-to-a-433-increase-in-clickthrough-for-humana

Site Banners Tested: How Minor Changes led to a 433% increase in clickthrough for Humana

The Top 5 Marketing Discoveries of 2015: 12 months of research in just 60 min...

the-top-5-marketing-discoveries-of-2015-12-months-of-research-in-just-60-minutes

The Top 5 Marketing Discoveries of 2015: 12 months of research in just 60 minutes

Strengthen your copy in 35 minutes: Proven strategies to boost the effectiven...

strengthen-your-copy-in-35-minutes-proven-strategies-to-boost-the-effectiveness-of-your-words

Strengthen your copy in 35 minutes: Proven strategies to boost the effectiveness of your words

Optimizing Email Capture: How a simple form change led to a 364% increase in ...

optimizing-email-capture-how-a-simple-form-change-led-to-a-364-increase-in-leads-without-sacrificing-quality

Optimizing Email Capture: How a simple form change led to a 364% increase in leads without sacrificing quality

Marketing and online testing dictionary

marketing-and-online-testing-dictionary-52681663

How to Write Headlines That Convert: Key discoveries from a meta-analysis of ...

how-to-write-headlines-that-convert-key-discoveries-from-a-metaanalysis-of-15-years-of-behavioral-research

How to Write Headlines That Convert: Key discoveries from a meta-analysis of 15 years of behavioral research

Personalized Messaging Tested: How little changes to an email send led to a 3...

personalized-messaging-tested-how-little-changes-to-an-email-send-led-to-a-380-change-in-response-rate

Personalized Messaging Tested: How little changes to an email send led to a 380% change in response rate

Does Seasonal Messaging Really Work? How one company's wrong assumptions led ...

does-seasonal-messaging-really-work-how-one-companys-wrong-assumptions-led-to-a-25-decrease-in-clickthrough-50474403

Does Seasonal Messaging Really Work? How one company's wrong assumptions led to a 25% decrease in clickthrough

Brand Design Tested: How simple changes in page element aesthetics led to a 5...

brand-design-tested-how-simple-changes-in-page-element-aesthetics-led-to-a-51-increase-in-subscriptions

Brand Design Tested: How simple changes in page element aesthetics led to a 51%  increase in subscriptions

Harnessing Customer Motivation: How one company increased conversion by 65% b...

harnessing-customer-motivation-how-one-company-increased-conversion-by-65-by-aligning-page-elements-with-customer-desire

Harnessing Customer Motivation: How one company increased conversion by 65% by aligning page elements with customer desire

The Power of the Properly Sequenced Subject Line: Improve email performance b...

the-power-of-the-properly-sequenced-subject-line

The Power of the Properly Sequenced Subject Line: Improve email performance by using the right words, in the right order

Incorporating Video in Your Mobile Strategy: 2 key principles that helped one...

0318-incorporating-video-into-your-mobile-strategy

Incorporating Video in Your Mobile Strategy: 2 key principles that helped one company boost mobile conversion by over 50%

MarketingExperiments is a publishing branch of the MECLABS Institute, a research laboratory with a simple (but not easy) seven-word mission statement: To discover what really works in optimization. We focus all of our experimentation on optimizing marketing communications. We test every conceivable approach and publish the results (at no charge) primarily through our Web clinics and blog.
