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Marketing Communications in a digital world

marketing-communications-in-a-digital-world-250874877

Lakshmipathy Bhat

Marketing communications in a digital world 

marketing-communications-in-a-digital-world-139989741

Is new advertising really new? 

is-new-advertising-really-new-72546370

5 thoughts on blogging 

lb-indibloggerkeynote

Ethics and the business of blogging: 10 tips

ethics-and-the-business-of-blogging-10-tips

The New Advertising: a primer for brands

the-new-advertising-a-primer-for-brands

Viral videos and brands: can you plan for success?

viral-videos-and-brands-can-you-plan-for-success

Of blogs, brands and the WIIFM question

of-blogs

I am a Marketing Communications professional and profit centre head with nearly 25 years of experience. I am passionate about brands, marketing communications and new media. I am skilled in creative strategy  development and implementation for brands. I am also a failed entrepreneur with some learning to show for it.

Grounded in traditional advertising, its role in brand building and with a good understanding tech, digital and new media - best of both worlds. 

Passionate  about mobile apps strategy and design. Crafted mobile app strategies and led pitches for app development as an entrepreneur. 

Creative catalyst with a flair for creative concepts; ability to motivate creative teams ba...