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WTEFF: A Pecha Kuch-style Rant on Creativity, Effectiveness, and Coffee Shops

wteff-a-pecha-kuch-style-rant-on-creativity-effectiveness-and-coffee-shops

Andreas Krasser

SWEAT THE SMALL STUFF: Why We Must Not  Underestimate the Creative Power of S...

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SWEAT THE SMALL STUFF: Why We Must Not  Underestimate the Creative Power of Small Data

The Marketing Society HK event: where has all the creativity gone?

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PechaKucha: Confessions of an Agency CEO

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MISSION IMPOSSIBLE? WHAT AGENCY HEADS WANT FROM PLANNERS

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Analog Strategy for Digital Marketing

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Influencer Marketing: Shortcut to Fame or Failure?

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StraTools - easy-to-digest and simple-to-apply  strategy & planning tools

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Strategists & Creatives. A Therapy Session

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Strategic Planning Cheats

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Content marketing for startups

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PERFECT IS THE ENEMY OF GOOD - How Imperfection Can Drive Innovation

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10 PowerPoint Hacks to Make Your Decks a Little Less Sucky 

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You must unlearn what you have learned: ditching old habits for the sake of a...

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You must unlearn what you have learned: ditching old habits for the sake of agency innovation

Left brain, right brain. East meets West. Strategist and CEO.

With a diverse client portfolio across multiple Asian markets and an intercultural background (half Korean, half Austrian), I excel in providing an Asian perspective for global brands and an international outlook for Asian brands venturing into the West.

Throughout my career, my work has consistently received recognition at local, regional, and international award shows, including Cannes Lions, Effies, and the WARC Awards. I was named Campaign Asia's Planner of the Year for North Asia in 2013 and for Greater China in 2017. In 2019, I was featured in Campaign Asia's 40 under 40.