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• SMACT/4D Digital Technology •

SMACT/4D Digital Technology - Social | Mobile | Analytics | Cloud - describes the use of digital resources to discover, analyse, create, exploit, communicate and consume useful information within a digital context – converting Data Streams into Revenue Streams through Customer Relationship, Experience and Journey Management (CRM/CEM) - driving a compelling digital Customer (Patient / Citizen / Consumer) proposition. This includes deployment of Next Generation Enterprise (NGE) digital Enterprise Target Operating Model (eTOM) through Digital Business Transformation Programmes exploiting Social Media sites such as Facebook, Spotify, Twitter, WhatsApp, UTube, ...

Nigel Tebbutt 奈杰尔 泰巴德

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