In-Store Music Selection

India is lost in the magic of 𝐂𝐨𝐥𝐝𝐩𝐥𝐚𝐲, but have you wondered what legal protocols are needed before hosting such grand concerts? Here's a quick checklist: ✅ 𝐄𝐯𝐞𝐧𝐭 𝐏𝐞𝐫𝐦𝐢𝐬𝐬𝐢𝐨𝐧𝐬: Secure approvals from local authorities and police, including details of timings and crowd limits. ✅ 𝐕𝐞𝐧𝐮𝐞 𝐂𝐨𝐧𝐭𝐫𝐚𝐜𝐭𝐬: Sign detailed agreements with venue owners, covering cancellation policies and liabilities. ✅ 𝐏𝐮𝐛𝐥𝐢𝐜 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐑𝐢𝐠𝐡𝐭𝐬: Obtain licenses from music labels if copyright societies lack licensing rights, ensuring clarity on usage terms. ✅ 𝐌𝐮𝐬𝐢𝐜 𝐋𝐢𝐜𝐞𝐧𝐬𝐞: Obtain licenses from music labels if copyright societies lack licensing rights, ensuring clarity on usage terms. ✅ 𝐏𝐮𝐛𝐥𝐢𝐜 𝐋𝐢𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐈𝐧𝐬𝐮𝐫𝐚𝐧𝐜𝐞: Cover for accidents or damages during the event, protecting both organizers and attendees. ✅ 𝐇𝐞𝐚𝐥𝐭𝐡 & 𝐒𝐚𝐟𝐞𝐭𝐲 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞: Ensure fire safety measures, crowd control protocols, and emergency response plans. ✅ 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐞𝐫 𝐀𝐠𝐫𝐞𝐞𝐦𝐞𝐧𝐭𝐬: Define performance terms, timings, payments, and cancellation clauses clearly. ✅ 𝐋𝐢𝐯𝐞 𝐒𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐑𝐢𝐠𝐡𝐭𝐬: If the concert is being streamed live, establish agreements with streaming platforms covering territorial rights, exclusivity, number of re-runs of recorded feed and revenue-sharing models. ✅ 𝐓𝐚𝐱𝐚𝐭𝐢𝐨𝐧: Adhere to GST and entertainment tax rules, ensuring accurate filings to avoid penalties. Big concerts are more than just music—they’re a legal concert in themselves! 🎶⚖️ #coldplayindia #concert #legalcompliance #entertainmentlaw

𝐔𝐧𝐥𝐨𝐜𝐤 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐀𝐮𝐫𝐚𝐥 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬, 𝐖𝐡𝐢𝐜𝐡 𝐃𝐫𝐢𝐯𝐞 𝐒𝐚𝐥𝐞𝐬 𝐚𝐧𝐝 𝐒𝐚𝐭𝐢𝐬𝐟𝐚𝐜𝐭𝐢𝐨𝐧 Struggling to build enduring customer relationships? Your strategy may be missing a focus on the sonic customer journey. While visual experiences frequently take the limelight, underestimating the power of sound can lead to disconnected customers. This oversight could leave CEOs and business leaders grappling with dissatisfaction, dwindling customer retention rates, and missed opportunities for expansion. Here's a gameplan you can adopt: ◻️ 𝗠𝗮𝗽 𝗼𝘂𝘁 𝗮 𝗱𝗲𝘁𝗮𝗶𝗹𝗲𝗱 𝗮𝘂𝗿𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆. Ensure you consider every point of interaction where the customer hears something related to your brand, from call waiting tones to voiceover in advertisements or the sound in your corporate reception. ◻️ 𝗧𝗿𝗮𝗶𝗻 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗳𝗮𝗰𝗶𝗻𝗴 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝘁𝗲𝗮𝗺𝘀 𝗼𝗻 𝗶𝘁𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲. Develop comprehensive programs that highlight the significance of the sonic experience. ◻️ 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗮𝗿𝗲𝗮𝘀 𝗳𝗼𝗿 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁. Leverage customer feedback and data analytics to find gaps in your current sonic branding, pinpointing where adjustments are most needed. ◻️ 𝗖𝗿𝗲𝗮𝘁𝗲 𝘀𝗼𝗻𝗶𝗰 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝘁𝗵𝗮𝘁 𝗲𝗻𝗴𝗮𝗴𝗲 𝗮𝗻𝗱 𝗱𝗲𝗹𝗶𝗴𝗵𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. Develop a memorable sonic identity that resonates with your brand and appeals to customers, enhancing their brand experience - including in your physical spaces. The payoff? An upswing in customer satisfaction and brand loyalty, leading to sustainable growth that drives your organisation's success. How has your company woven the sonic customer journey into its strategy? I'd love to hear your thoughts and insights below! #innovation #management #customerrelations #leadership #ceos #listeningskills

The Association For Electronic Music #educationgroup is pleased to present "The Legal Guide for DJs and Producers", an authoritative resource offering comprehensive legal guidance on critical aspects of the music industry. Covering key topics like #copyright, #neighbouringrights, and the roles and rights of DJs and producers, this guide also addresses practical issues such as performing DJ sets legally, using #CreativeCommons licensed music, and understanding AI's impact on #musiccreation. With insights on protecting pseudonyms, leveraging public domain works, and managing collaborations, this guide is indispensable for anyone navigating the legal landscape of DJing and music production. I encourage you to explore, share, contribute to, and expand this resource, fostering a more informed and empowered music industry. Link in comments. #education #DJs #Producers #electronicmusic #musicrights

How Music Shapes Business Success Ever walked into a place and instantly felt at ease—or, conversely, wanted to walk right out? Chances are, the music (or lack of it) played a big role. Some days back during a casual conversation with a colleague she mentioned that she didn’t choose a gym because she didn’t like the type of music that they played. That got me thinking on the importance of music in customer experience. One of the best examples of music shaping a brand is Buddha-Bar. In the 90s, this Parisian lounge created an entire experience through sound—a curated mix of chill-out, lounge, and world music. The ambiance was so immersive that Buddha-Bar turned into a global chain, and its music became a standalone product, selling millions of albums. Customers didn’t just visit Buddha-Bar—they lived the brand. Now, let’s look at how other businesses have used music as a strategy: ✅ Retail: Research in U.S. supermarkets in the early 80s found that playing slow music led to a 38% increase in shopping time and a 32% jump in sales. Luxury brands like Burberry use soft jazz and classical music to subtly reinforce their premium positioning. ✅ Gyms: Gold’s Gym optimized playlists based on BPM (beats per minute), leading to a 15% rise in member retention. Music isn’t just entertainment—it’s fuel for performance. ✅ Salons & Spas: A luxury spa chain switched to customized ambient music (nature sounds, soft instrumentals) and saw a 22% rise in customer satisfaction and 10% more repeat visits. The right sound can make relaxation feel even more premium. ✅ Restaurants: Ever noticed how fast-food chains play upbeat music? It’s intentional—it increases table turnover. In contrast, fine-dining spaces slow things down to encourage longer stays and higher spending. Music isn’t just background noise—it’s a tool that influences how long customers stay, how much they spend, and how they feel about your brand. Whether you’re in retail, hospitality, or fitness, the right soundtrack can be a competitive advantage. What’s a place where the music really stood out to you—good or bad? PS: Buddha-Bar, Gold’s Gym and even McDonald’s have their own playlists on Spotify, if you’d like to sample them. #brandstrategy #branding #sensorybranding

For most of us, music doesn’t just influence our mood, it even shapes our emotional state. This connection between music and mood raises an intriguing question: can the right soundtrack do more than set the tone—can it influence our behaviour? Research suggests it can, with studies showing how music impacts our behaviour in everyday settings like restaurants and grocery stores. One experiment was conducted over several months in a busy Italian restaurant in Tel Aviv. Each day, one of three different playlists was randomly chosen as background music. The restaurant’s normal playlist was a combination of fast- and slow-paced Italian and Greek music. From this, two other playlists were created: one consisting of just the faster-tempo music and one consisting of the slower-tempo music. The experimenters measured the length of time the customers spent in the restaurant, the amount they spent, and the size of the gratuity they left. They found that the tempo of the background music affected consumer behaviour with slower music significantly increased dining duration, while faster music led to larger tips. Their results suggest that different styles of music are most appropriate for different types of restaurants. Specifically, restaurants than rely on high volumes of customers benefit most from higher-tempo background music while more premium dining should use slower music to encourage patrons to stay longer. Tempo isn’t the only aspect of music that can affect our behaviour, though. A different study found that its cultural associations could influence our purchasing decisions. For two weeks, a British supermarket alternated playing stereotypical French and German music above a shelf displaying French and German wines. Interestingly, the French music led to three times more sales of French than German wine, and vice versa. But when asked; “Did the type of music playing influence your choice of wine?” surprisingly, only 6 of the 44 people interviewed thought that it had! Even if people were not attending to the background music, they were conscious that there was music. In other words, even when people weren’t actively paying attention to the music, it still influenced their choices. In both studies, the majority of people were unaware of the effect the background music had on their behaviour. This shows how our decision-making processes can be influenced by cues in our environment and raises important questions about how businesses use subtle cues to influence our decisions. What do you think? Is this type of influence appropriate and ethical, or is it manipulative? Should businesses be more transparent about how they use music to influence behaviour?

Gen Zers can recognize brands based solely on sonic memes. These used to be called jingles, but the rise of TikTok has brought an entirely new take on sonic branding. Every brand should have a sound strategy right now, on social and beyond. And the biggest factor in the success of that strategy is... consistency. Have that sound be present in all communication, on social and beyond. We at Linqia like to say there are four key types of sounds brand are capitalizing on. ➡️ Licensed Music: This is an existing track that you as a brand license, either a known song or one of many tracks on platforms like Epidemic Sound and Audiosocket. If it's a known song it will obviously be much more expensive but both are the same premise, take something that already exists and use that as your key sound. ➡️ Song Adaptations: This is a flavor of the above, you take a recognizeable song or sound, and tweak it to be brand owned. Alka Setlzers "Teach Me How to Gummy" and Wendy's "Buy You a Frosty" are examples of this. This can definitely get expensive since you have to license the song and then remix it. ➡️ Custom Songs: These are tracks that you create from scratch. That means the lyrics are completely customizable and the track is full ownable for the brand. Burger King's "Have It Your Way" song is an amazing example of this, I actually hear kids in the street singing this - it's become a cool track in its own right. ➡️ Custom Sounds: Think the TikTok voice. These are also fully ownable and much simpler to execute since the don't involve instruments and singing. Shick Asks is a great example of this, that campaign reached billions of people on a simple branded sound. Brands should be utilizing one or more of these sound types, and again the most important thing is consistency. Consumers won't recognize a sound based on one commercial or a set of social posts. It requires a commitment to the sound and constant repetition. When executed well the value is immense. #sonicbranding #socialmedia #tiktok https://lnkd.in/g_MT38kf

Immersive music venues are having a moment & screens are playing a pivotal role. Venues like Drumsheds, HERE at Outernet London, & events from artists like Afterlife are using massive, full-stage screens to take performances beyond sound. These screens work with the music, creating visual narratives that envelop the audience & build on the experience. Concepts like ABBA Voyage (guilty pleasure!) have pushed this further by using "holographic" avatars & surrounding screens to bring past performances to life, blurring the line between real & virtual. This blend of music & visual art taps into multiple senses, making each event feel like a multi-dimensional journey. Screens aren’t just enhancing shows – they’re becoming integral to storytelling, helping artists connect with audiences in fresh ways. Music & art continue to lead the way in immersive innovation! #ScreensThatCommunicate #ImmersiveExperience #MusicVenues #EventTech

Are sonic logos a huge missed opportunity for marketers? (Think Netflix's iconic "da-dummm") On our latest episode of The Marketing Architects Podcast, we cover a paper titled, "Small sounds, big impact: sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement," by Shawn P. Scott, PhD., Dan Sheinin, and Lauren Labrecque. They found: - Happy sonic logos boost ad and brand appeal. - Placement matters. A happy sound at the end of an ad is most effective. - Even just a 5-second sonic logo can pack the emotional punch typically seen with full-length music tracks! As a marketer, you might know this intuitively, but now the data proves it: A thoughtfully designed sonic logo is a seriously strong choice of distinctive asset. There's more data to support this. The chart below is from an Ipsos meta-analysis of 2,000+ US video ads in 2020. Sonic brand cues were 8.5x more effective at driving branded attention than ads without them, outperforming any visual asset. Links to study and episode in comments. 👇

Burberry Acoustic was never intended to directly drive sales, however, it increased average website dwell time from 8 to 18 minutes*, through a carefully delivered format in tune with our creative brand direction and delivering 130 films over a 7-year lifespan. A well-defined music strategy built around a platform can become an entry point that forms deeper, longer-term audience relationships. In my work with houses like Burberry, Tiffany & Co., and BREITLING, the value becomes clearest when music is shaped by taste and a defined strategy. Music selected intuitively. Artists invited to collaborate. With Burberry Acoustic, we extended the format from beautifully captured one-shot performance films into global events, a curator partnership with Apple Music and the soundtrack to our London Fashion Week shows. This moved us into an emotional alignment with new audiences who became fans of our brand. A bespoke music platform offers three key advantages: 🔹 Cohesion – A unified sonic language across campaigns, spaces and narrative 🔹 Retention – Music encourages longer engagement, deeper exploration. 🔹 Equity – A sensory platform that lives beyond any single moment. It’s a long-format language for brand feeling, expressed through sound. We curated outwardly, shaping a sonic identity that expressed Christopher Bailey’s taste, through the artists I championed with my team, and the musical direction we brought to the performances captured on film. A well-curated music platform builds continuity, invites affinity, and expresses a distinct point of view. It opens a new channel for meaningful and lasting engagement. And over time, the audience it attracts move from engaged listeners and advocates to long-term and loyal customers. If you’re exploring how sound could serve your brand’s next chapter—digitally, spatially, emotionally—I’d love to connect and explore what’s possible together. ---- LSTNR: Helping Brands // Sound Better ---- *Source: former Burberry CEO Angela Ahrendts discussing Burberry Acoustic during an interview with The Independent - link in comments.

🔊If your pharma brand doesn’t sound like anything… don’t be surprised when no one remembers it. 🧠💊🎯 Or, why EVERYONE remembers “Oh, oh, oh Ozempic!” but not.... Mounjaro. It's worth reading this recent article from Cassandra Sinclair at VCCP Health breaks down the neuroscience of 🧠 recall — and why billions in 💊 pharma ad spend can still miss the mark if nothing sticks. Their CHESS framework (Character, Humor, Emotion, Surprise, Sonic Branding 🎵) is a reminder that the brain is a filter, not a filing cabinet 🗃️. To cut through, brands need emotional, sensory cues that trigger memory when it matters — in the doctor’s office 🧑⚕️, at the pharmacy counter 🏥, or during a late-night Google search 📱. To cut through, you need triggers that go beyond logic — and that’s where sound comes in. Sonic branding is still pharma’s most underused lever — but one of its most powerful 🎯. Take the “Oh, oh, oh Ozempic!” jingle 🎶 — like it or not, it’s unforgettable. Or the ambient sound design in Theraflu’s recent European campaigns, where sound conveys warmth, calm and relief before a single word is spoken 🔉. Even Bayer is exploring how consistent audio cues across ads, apps and packaging 📦 can build trust and familiarity over time. These aren’t just catchy sounds — they’re engineered memory shortcuts 🧪. When patients and HCPs need to make a decision, the brand they recall is the one they reach for. In a high-stakes category like healthcare, recall is ROI. And in a world where most content gets forgotten, brands that sound distinctive stand out. #SonicBranding #PharmaMarketing #BrandRecall #HealthComms #SoundStrategy #Neuroscience #MarketingInnovation