Healthcare Workforce Development

Traditional marathon lab days are harder to sustain and learning science favors brief, frequent, feedback-rich reps that mirror real pressure. What high-impact programs are doing instead: - Short, realistic refreshers, repeated often. Think sepsis recognition, Hypoglycemia/DKA assessment and response, chest-pain triage, run as brief scenarios that build judgment over time. - On-demand access to reinforce reasoning. Daily, asynchronous casework beats once-a-semester marathons. - Reusable scenarios, measurable outcomes. The same case scales across units and cohorts; you track escalation accuracy, near-misses, and time to independent practice. Bottom line: competency grows fast, focused, and frequent, not in occasional marathons. Design short cases, make launch effortless, get clear feedback, and repeat. #ClinicalEducation #HospitalEducation #VRinHealthcare #Upskilling #Readiness

As Chief Medical Officer at GE HealthCare, my primary responsibility is to lead the medical function grounding our innovations in clinical evidence, ensuring efficacy, and bringing the voice of the clinician into every strategic decision we make. But there’s another element to this role that’s less visible yet deeply impactful: marketing. While I don’t manage marketing directly, I collaborate with our marketing teams more than one might expect from a physician by training. Why? Because in healthcare, clinical credibility and commercial clarity must go hand in hand. Here are the marketing elements I find most critical: 1. Storytelling with substance Clinicians don’t respond to hype, they respond to evidence. But evidence needs a compelling narrative. I work with marketing to ensure our stories are rooted in data, but framed in a way that communicates real-world value to providers, health systems, and patients alike. 2. Segmentation that reflects reality Understanding our clinical stakeholders - radiologists, cardiologists, oncologists, technologists, hospital executives - is essential. Marketing helps us tailor messaging by audience, while I help ensure those audience profiles reflect real clinical behaviors and challenges. 3. Positioning built on outcomes It’s not enough to say a product is innovative; we must demonstrate how it improves outcomes. The medical team contributes the data, the trials, the insights. Marketing shapes that into positioning that resonates across markets, languages, and care settings. 4. Credibility through collaboration Thought leadership is a shared responsibility. Whether we’re preparing for a major conference or publishing peer-reviewed studies, marketing helps amplify the work of our clinical experts. Together, we balance scientific rigor with accessible communication. 5. Listening as a strategy Much of marketing is about listening to the market. Much of medicine is about listening to the patient. At this intersection, I find some of the most valuable insights. Marketing teams surface unmet needs, competitive dynamics, and shifting expectations. My role is to interpret those through a clinical lens and help turn them into better solutions. In short: I don’t “do” marketing, but I can’t do my job without it. Healthcare is evolving rapidly. The Chief Medical Officer-role must evolve with it bridging clinical insight and market relevance, ensuring that what we build is not only scientifically sound, but also meaningfully communicated to the people who need it most. Would love to hear how others in clinical or marketing roles navigate this balance. #healthcare #radiology #marketing #digitalhealth

If it works for the airline industry, why is simulation not used more in healthcare? What do you think❓ Patient safety and education comes first, and Baptist Health and Miami Cardiac & Vascular Institute are helping lead the way here! I recently toured a 38,000 sq.ft. facility outfitted with the latest in imaging, echo, robotics, angiographic and operating room simulators. ICU beds, nursing stations-- and even VR sim and training. All supported by patient actors, realistic phantoms, and sophisticated A/V. It's not just about learning how to intubate, or catheterize a vessel, or visualize a cardiac chamber. Bringing the entire care team *together* into a simulated cath lab, OR or ICU, and 'throwing curveballs' at us is how we all improve together. And at MCVI, they even have exhibition glass-walled #Azurion interventional suites-- with comfortable 'movie theater' seats allowing physicians of all disciplines to watch and learn during live endovascular procedures. As we think together on how to expand skillsets, access to care, and even new innovations, these types of technologies are extremely important!

I’ve spent more 10+ years helping behavioral health and SUD leaders protect their reputations—and sometimes rebuild them. I’ve seen some stuff folks: The well-meaning provider who didn’t vet their marketing agency. The investor who overlooked a shady lead-gen funnel and lax compliance protocols during due diligence. The care team delivering great outcomes overshadowed by bad actors in the space. So when I saw the FTC’s latest lawsuit (nice reporting by Chris Larson) against a network accused of deceptive marketing, it wasn’t surprising. But it was still frustrating. Because every time a case like this breaks, it harms the trust that good providers and care navigators work so hard to earn. If you work in treatment, recovery, marketing, investing, or care navigation—here’s what matters now: 1. This isn’t just about ads. It’s about trust. What patients and families see online shapes what they believe about your care. If your ads are misleading or your call center buries disclosures, you’re not just risking a lawsuit—you’re undermining credibility with everyone who matters: regulators, referral sources, and the people you serve. 2. Accreditation is more than a badge—it’s a backbone. LegitScript, CARF, Joint Commission—these standards are critical. They are not just marketing talking points; they reflect deep work around clinical excellence, transparency, and compliance. If your partners aren’t aligned with them, that’s a red flag. 3. Investors: due diligence isn’t just financial, it’s reputational. The FTC named specific individuals in this case. If you’re looking at a treatment business, your diligence should go beyond spreadsheets. Understand the marketing footprint. Know the leadership team’s history. And yes, loop in experienced PR pros before the deal closes, not just before or (wince), after the headlines hit. 4. Storytelling starts with truth-telling. Your strongest narrative doesn’t come from a flashy campaign; it comes from your patients, your staff, your clinical data, your ethics. Consistency across intake, treatment, discharge, and follow-up builds a brand that lasts. 5. The referral industry has made real progress, but it’s still vulnerable. I work with care navigators and digital health partners who follow the highest legal and ethical standards. These are the folks we should be lifting up. The entire sector benefits when we spotlight ethical options—and push out the shady players who risk it all for short-term wins. 6. Your brand is only as strong as your weakest link. One deceptive ad, one misaligned vendor, one misleading landing page can do immense damage. If you’re growing fast, be even more cautious. Protect the reputation you’re building. TL/DR: ➡️ If you’re serious about helping people recover, your business model should reflect it at every level. ➡️ Be transparent. Stay compliant. Lead with integrity. ➡️ Build a story your stakeholders will be proud to stand behind.

Clinical algorithms don’t make eye contact. You do. AI can recommend a protocol. But it can’t recognize fear in a patient's eyes. Or respond to silence with empathy. Or read the dynamics of a chaotic room. That’s where clinical intuition steps in. And the only way to train for it is to simulate the moments when protocol isn’t enough and clinical judgment is required. Here’s how we bridge AI with human care in immersive training: ⮑ Simulate emotional nuance. Use AI-powered patients that react to actions, can identify hesitation, and listen for specific language triggers. Train students to care beyond symptoms. ⮑ Create decision points with no obvious answer. Learners need to practice clinical gray zones, moments where the right choice requires judgment, not a checklist. And then train the AI to evaluate nuance and give feedback. ⮑ Debrief for emotional intelligence. Break down not just what students did, but their bedside manner. What you say to patients matters, how you respond tells them you are listening. Presence is a teachable skill in VR when you make it accessible. Simulation shouldn’t end after 4 or 6 tries. It should continuously push learners to think, feel, and act with awareness and empathy. If you're only training people to follow the protocol, you're not preparing them to lead. How about a new protocol: Empathetic patient communication and bedside competency. #clinicaltraining #immersivesimulation #aiinhealthcare #nursingeducation #medicalsimulation #emotionalintelligence #xr #futureofhealthcare #vrpatients #humaninloop

Case study :MANKIND PHARMA LTD Pharma’s Success: Affordable & Accessible Healthcare for All Mankind Pharma's marketing success lies in a combination of affordability, rural penetration, and strategic engagement. Let's dive down on the snapshot of their key marketing strategies: 1. Affordability First 💰 Mankind Pharma's USP is offering quality medicines at affordable prices, ensuring healthcare reaches everyone. Example: Prega News dominated the market with its low-cost, widely available pregnancy test kits. #AffordableHealthcare #HealthcareForAll 2. Rural Reach 🚜 They focused on expanding into rural areas and tier 2 & 3 cities, often overlooked by competitors. Example: Products like Manforce and Gas-O-Fast became household names due to strong rural distribution. #RuralHealthcare #ReachTheUnreached 3. Celebrity Endorsements 🌟 Celebrity campaigns created an emotional connection with consumers, increasing trust and visibility. Example: Prega News ads featuring Bollywood stars brought attention to family planning in a relatable way. #TrustedHealthcare #RelatableAds 4. Digital-First 📱 Mankind embraced social media and digital marketing, especially for younger audiences. Example: Manforce condom campaigns used humor and creativity to address taboos. #DigitalPharma #BreakingTaboos 5. Doctor & Patient Engagement 👩⚕️👨⚕️ Collaborating with doctors and building trust through engagement programs helped boost credibility. Example: Gas-O-Fast and Unwanted 72 gained trust via doctor-patient programs. #DoctorTrusted #PatientFirst #AffordableHealthcare #AccessibleMedicine #ReachTheUnreached #TrustedHealthcare #PharmaSuccess

As someone who goes to the bathroom during the game, not the commercials, I couldn’t help but notice the crazy number of healthcare-focused ads in this year’s Super Bowl, signaling a significant shift in how the industry engages with consumers. From hims & hers’ weight loss drug campaign to Novartis and NYU Langone Health positioning healthcare brands as household names, the game wasn’t just about football but the future of health. So why now? And what does this mean for #communications in a shifting policy landscape? 💡 Healthcare is Becoming a Consumer Brand Play. The fact that medical institutions and pharmaceutical companies are investing in Super Bowl ads, traditionally the domain of beer, chips, and soda, signals a broader shift: healthcare is no longer a necessity; it’s a lifestyle category. As personalized medicine and digital health solutions expand, companies are positioning themselves like tech and CPG brands to compete for brand affinity. 💡Regulatory and Policy Shifts Are on the Horizon. The new administration will increase regulatory probes on drug pricing, telehealth, and consumer protection. Healthcare companies now may aim to shape public perception early, particularly around high-demand categories like GLP-1’s. But as the backlash to Hims & Hers’ ad showed, missteps in messaging can invite swift regulatory and public scrutiny. 💡Healthcare is Becoming a Cultural Touchpoint. The pandemic accelerated a shift in public attitudes toward health and wellness, and brands are responding by integrating healthcare into mainstream moments. For example, love it or hate it, NYU Langone’s spot wasn’t just a commercial; it was a statement that healthcare institutions are part of the fabric of our daily lives. 💡The Stakes Are Higher for Healthcare Communicators. This moment presents a massive opportunity and risk for healthcare brands. To enter the high-visibility, consumer-driven marketing world, they must balance compelling storytelling with regulatory compliance, ethical considerations, and brand trust-building. Below are my takeaways for #healthcare and #healthtech communicators: 📣 Regulatory scrutiny on direct-to-consumer medical advertising will likely intensify, particularly with pharma companies and #telehealth. 📣 The blurring of healthcare, lifestyle, and wellness branding will continue, requiring messaging that connects with consumers emotionally while remaining compliant. 📣 Communicators must navigate complex storytelling challenges, crafting compelling narratives that engage consumers while reinforcing credibility, trust, and business momentum. This year’s Super Bowl was a turning point for healthcare marketing and communications. Are we ready? #superbowl #healthcare #pharma #marketing

What good is a groundbreaking health solution if people don’t understand it? Every year, billions are spent on health tech, new treatments, and better care models—but if patients (or even providers) can’t make sense of the information they’re given, we’re stuck with the same problems: - 71% of patients who don’t follow treatment plans either misunderstood or disagreed with their doctor’s recommendations. - Medication non-adherence costs the U.S. healthcare system $528 billion a year. - Trust in doctors is dropping—only 53% of people rated their physicians highly in 2024, compared to 67% just a few years ago. And when trust erodes, people turn to other sources—sometimes reliable, but often not. So what’s the fix? There’s no one answer, but there are clear ways to improve how health information is delivered: 🔹 Simplify the language – If patients need a medical degree to understand their treatment plan, something’s off. Jargon doesn’t make things more credible—it makes them less accessible. 🔹 Confirm understanding – The “teach-back” method (asking patients to repeat instructions in their own words) works way better than just asking, “Did you get that?” 🔹 Use more than words – People process information differently. Visual aids, diagrams, and motion design help cut through complexity and make key concepts stick. At MOWE Studio, we work on the last part—using motion to make healthcare communication clearer. But it only works when paired with the right strategy. A video won’t fix bad messaging. But when used right? It can turn confusion into confidence—whether for patients, providers, or entire healthcare systems. Especially when patients are searching for medical information outside of medical offices, there's an opportunity for health companies to be that source of information, and provide reliable content. Communication isn’t just a nice-to-have in healthcare—it’s the difference between adherence and abandonment, trust and doubt, action and inaction. And the cost of getting it wrong is too high.

Healthcare marketing has an airline problem. Decades ago, airline ads bragged about jet propulsion, wing design, and global fleets. But when you talk to someone about a flight, no one says, “Amazing wing structure!” They say: “It was on time.” “It was cheap.” “They didn’t lose my bag.” Eventually, airline marketers got the memo: no one cares much about the plane. They care about the experience. Healthcare hasn’t made that shift—yet. We still see headlines like: “150 years of excellence.” “Cutting-edge care.” “World-class teams close to home.” But when patients talk about their visit, they don’t repeat your tagline. They say: “The doctor actually listened.” “The nurse was so kind.” “They explained everything.” Here’s the point: your clinicians are the product. Not your tech. Not your building. Not your legacy. If you want to start fixing this, start with your doctor bios. They’re buried. They’re written for peer review, not patient trust. And those high school yearbook photos? Not helping. Want to acquire more patients? Start by making the people behind the patient experience more human, authentic, and easy to connect with.