10 x Hooray for Simo Pietarinen, who has won the title Strawberry Chef of the Year! 🏆 This is our entirely own award, and it is open to all chefs within the group. With the award, we wish to celebrate and inspire all of the fantastic culinary talent we have working all across the company. A total of five chefs competed against each other in Stockholm, and it was Simo Pietarinen from Dalen Hotel who claimed the top spot. Simo impressed with outstanding creativity, innovation and technical skill. We also wish to give a shout-out to all of our finalists for delivering such high standards and hard work 👏
About us
Welcome to Strawberry – a portal to a wide variety of hotels, meetings and conferences, restaurants and spas. With over 240 hotels across the Nordics, we offer hotel brands such as Comfort Hotel®, Quality Hotel™, Clarion Hotel®, Home Hotel and Stopover Hotel, and in addition more than 40 independent hotels through Nordic Hotels & Resorts. Over 25 years ago, our journey commenced with one single hotel. Today we count over 20 000 employees and over 240 hotels at more than 100 destinations across the Nordics. Our portfolio contains both well-known chains and unique independent hotels to allow you as a guest to choose among anything ranging from modern low-cost hotels to world renowned luxury resorts. With our amazing colleagues, we have built one of the best and most diversified hotel companies in the Nordics, with a clear vision to push for change and to have room for all. Our values are Energy, Courage and Enthusiasm. Not just because it sounds cool – it’s a firmly established foundation for how we roll, which has been reinforced ever since our founder, Petter A. Stordalen, was awarded the title “Norway’s top strawberry salesman” in 1974 for his energy, courage and enthusiasm. Led by our values, we strive to create an inclusive work environment where everyone can speak up and initiate progress. Backed by our WeCare initiative, social and environmental responsibilities are consistently in focus on both internal, local and global levels.
- Website
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https://linktr.ee/strawberryuniverse
External link for Strawberry
- Industry
- Hospitality
- Company size
- 10,001+ employees
- Headquarters
- Oslo
- Type
- Privately Held
- Specialties
- hotel, restaurant, bar, conference, meeting, spa, event, membership, benefit, staycation, adventure, experience, vacation, resort, travel, leisure, hospitality, tourism, food beverage, and nordics
Locations
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Primary
Get directions
Frederik Stangs gate 22-24
Oslo, NO
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Get directions
Evenemangsgatan 48
Solna, Stockholm, SE
Employees at Strawberry
Updates
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Out of 175 Norwegian businesses, we are number one 🏆 We just received the gold medal in the newly launched Universum Reputation Index! We also came out on top in the category that covers travel, transport and logistics. The ranking is based on responses from almost 9000 people in Norway with backgrounds in fields such as economics, engineering, IT, law and the humanities. All representing tomorrow’s specialists, leaders and decision-makers. This award proves that we’ve succeeded in building strong and positive associations with our brand both as an employer and among the public 💪🤩
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Happy Birthday to everyone in our Home Hotel family! We are looking forward to continuing this wonderful journey with all of you 🫶🏼✨
One year of Home Hotel 🥳 💫 It’s been exactly 365 days since we said goodbye to Clarion Collection Hotel and started this journey—and what a year it has been! We’ve grown our family with the addition of Home Hotel Christian IV, Home Hotel Jugend, Home Hotel Grand, Helsingborg and Home Hotel Bryggen. 🏨 We are incredibly proud of our new partnership with the Swedish Down Syndrome Association. Together, we’ve been able to provide internships and employment to several amazing individuals, making our team stronger and more inclusive than ever. Of course, we’ve also served countless breakfasts, fika, and dinners. A few of our most delicious dinner recipes even came from you—our guests. Most importantly, your feedback shows that you love our new identity as much as we do. Our guest satisfaction has never been higher. Thank you for being part of our first year. Here’s to many more. 🧡
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The city of Stockholm recorded more than 5.2 million guest nights and record-breaking tourist spending during the summer of 2025. This is not only historic proof of Stockholm's appeal as a tourist destination; it’s also a sign that we should take what’s already great and make it even better. But in a society where consumption runs wild, we need to look at how we can do this while still being kind to our planet. The solution? Circularity 💡 Instead of ripping out and discarding, the goal is for every possible part of the hotel rooms to be reused. Headboards, lamps, wardrobes, and bedside tables are being given new life. This represents a 400 million SEK injection straight into the local construction and craftsmanship sector. A total of nearly 1,500 rooms will be renovated at Clarion Hotel® Sign, Clarion Hotel®Stockholm, and Hotel C Stockholm. Significant investments are also being made at Quality Hotel Strawberry Arena, Quality Hotel Globe, Yasuragi - Japanese Spa- and Conference Hotel and Home Hotel Tapto 👌
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Team work at its best! We’re beyond proud of these people 🫶🏼🏆
We’re Proud to Say: Best Hotel Chain 2026 🌟 At this year’s Grand Travel Awards in Sweden, Clarion Hotel was named Best Hotel Chain 2026 - a recognition that means more to us than any trophy ever could. This award belongs to all of us. To the passionate teams who show up every day with courage, creativity and a vibrant energy that defines who we are. To the colleagues who believe that hospitality is not just a service, but a feeling. And to our guests, who choose Clarion and inspire us to be better, braver and more human - always. This is Clarion. And we’re just getting started! ----- Foto: Pax Engström Miri Sumiq Jannica Landmark-Rosén David Viklund Börre Halbert Aime Dahlgren Patrik Hanberger Susanne Boije Fredlund Mia Jonsson Maria Tallén Anders Sköld Mirja Braun Jens Lyckman Nina Wikstedt Fredrik Elfgren Nicki Eby Anna Borggren Viktoria Andersson Martin Wiholm Magnus Östlund Josefine Gudmundson
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In the Faroese town of Klaksvík, a brand-new spa and resort hotel is in the making. KG Hotel will open this May! 🙌🏼 The hotel will feature 83 stylish rooms, surrounded by steep mountains, wild nature, and the open sea. Alda Spa will offer an outdoor pool, a sauna with ocean views, a steam bath, and rooms for relaxing treatments. The restaurant, Sand, will focus on local ingredients and traditions. Both the restaurant and the large conference facilities will enjoy gorgeous sea views. It's super exciting for us to become even more present in the Faroe Islands. Few other destinations are experiencing such an explosive rise in popularity as this one! 🚀
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We are continuing our expansion in Finland! 🇫🇮 Together with NCC, we will establish a new hotel in Lahti — a city that in recent years has strengthened its position as one of Europe’s most progressive smaller cities, demonstrating clear climate leadership and aiming for carbon neutrality by 2028. K42 will be a modern and sustainable 16-story hotel, meeting growing demand as the city continues to develop 💪
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We are still blown away after last night’s HSMAI Awards in Oslo — walking away with a whopping FOUR prizes: 🏆 Årets markedskampanje (Marketing Campaign of the Year) 🏆 Årets bærekaftspris, Clarion Hotel® The Hub (Sustainability Award of the Year) 🏆 Åpen Klasse - Godt tenkt (Open Category – Smart Thinking) 🏆 Årets Reiselivsmarkedsfører (Travel Industry Marketer of the Year) This is yet another reminder (and proof) of how important it is to work together toward the same goal, with a shared vision — and of course, a huge accomplishment for all our talented employees. Congratulations to all the amazing people who made this happen! 🫶🏼
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Meetcation or latecation? We can fix everything regarding the first one for you, but getting there on time is on you 😉 Get 10% discount on your next meeting and conference, and explore over 2300 meeting rooms right here: https://ow.ly/fqFX50Y0Bwv PS: Don’t forget to set your alarm!
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At our winter conference, we produce one of Northern Europe’s largest banquet dinners on our own. It’s actually three times the size of the Nobel Dinner, just to put it into perspective 😎 Behind this are hours of planning, heavy lifting and a lot of professional pride. People moving fast, solving problems, tasting, adjusting – all working together toward a common goal. Frida Ronge not only made the logistics feel like a dream, she also served fantastic flavours with a sustainable focus. We couldn’t be prouder of these people! 👏