Artificial Intelligence


Shopping With AI

How artificial intelligence is reshaping the purchase journey.

Ipsos Update – August 2026

Refugees, Synthetic data, Energy … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Innovation Publication

Concept Testing with Digital Twins

Humanizing AI, part four: How synthetic data accelerates innovation.

Calibrating Synthetic Confidence

Navigating the complex realm of statistical utility for synthetic boosts.

Vision At Speed

The reality of market and consumer intelligence is transforming at a fast pace, with AI helping and accelerating workflows. But speed is only an advantage when you have a clear line of sight.
Ipsos Update Publication

Ipsos Update – March 2026

Valentine’s Day, Misfits, Culture… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Ipsos Update Publication

Ipsos Update – February 2026

Synthetic data, tariffs, climate change… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Synthetic Data Boosting

Discover Ipsos' pioneering techniques and frameworks for effective synthetic data boosting to revolutionize your data insights in this Ipsos Views point of view.
Insights Publication

Ipsos Year in Review 2025

Powered by expert analysis and data-driven insights, our annual Year in Review report looks back at the key events, shifts and challenges of 2025 and reflects on what this tells us about the year to come.