Συνεδρίαση ελέγχου

The Commission identified fragmented national requirements as a major source of market disruption, as reflected in its 2025 Single Market Strategy. It underlined the need to balance clear consumer information with reduced regulatory burdens and referred to forthcoming initiatives, including the Packaging and Packaging Waste Regulation and the revision of textile labelling rules.
EUROPEN described the current regulatory landscape as a "labelling maze", leading to higher production and logistics costs and multiple packaging versions. It argued that unilateral national measures weaken market efficiency and undermine the consumer experience.
ECOS supported EU-level harmonisation while stressing the need for mandatory, accessible on-product information. It called for common pictograms and cautioned against overreliance on digital labelling. MEPs echoed these concerns, emphasising simple, clear physical labels and warning against excessive complexity and exclusive dependence on QR codes.

The European Commission clarified that the Regulation does not ban political advertising or control content, but introduces transparency and accountability obligations to ensure a level playing field for all actors inside and outside the EU. Before it took full effect on 10 October 2025, the Commission worked with national enforcement authorities, issued guidance, and supported Member States in implementation. MEPs stressed the need for clear national implementation and a constant refinement of guidelines to help stakeholders comply. Many expressed concern that Meta's suspension could undermine transparency and data-protection objectives, noting that it may be driven by restrictions on data collection rather than commercial reasons alone. Meta explained that its decision was based on targeting restrictions and a commercial assessment, citing ambiguity in the definition of political advertising. IMCO will continue monitoring implementation.