The most important factor for STB price is its performance, especially video coding system and input/output video format.
The following table shows a segmentation of STB performance.
The Cheapest type in above table is case (a), the most expensive type is case (f). In Japan, digital terrestrial service is provided in the format of both HD and Multi-SD, therefore, current STB in market is case (e).
It is said that STB price depends on transmission system, such as DVB-T, ISDB-T, ATSC. However, this is not correct but just misunderstanding. Because the difference of STB hardware based on transmission system is very small part, this factor does not influences to STB price.
The market size is also an considerable factor on STB price. However, It is expected that when the size of the market is over 1 million, the STB price is not much affected by that of the market. Nowadays, any of transmission system (ISDB-T,DVB-T, ATSC) has larger market than 1 million, therefore, market size is not so important factor on STB price.