Audience
Retailers FMCG, Luxury, Media/Production, Marketing Agency
About Neurons Predict
Predict is an industry-leading eye-tracking AI tool that accurately predicts customer responses such as attention and cognition. With Predict, you can forecast audience attention on your visual assets and in-store layouts with +95% accuracy in a matter of seconds. Predict allows you to just upload and analyze images and videos to test design concepts and optimize them before launching.
You can measure on Predict:
-Attention. Predict generates heatmaps and fogmaps in an instant to indicate the most attention-grabbing areas in visual assets.
-Areas of Interest (AOIs). Predict allows you to draw AOIs around crucial elements of your asset and enable quick analyses of the most important areas.
-Image/Video Clarity. This index shows how large a portion of an image draws attention.
-Cognitive Demand. This score relates to consumers' emotional reactions, understanding, and ultimately memory of
the visuals.