Audience
B2C companies interested in marketing automation, full-funnel analytics, and customer service in one easy-to-use platform
About Klaviyo
Klaviyo is the AI-first B2C CRM platform that helps you grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI, it's faster and easier than ever to create personalized, lasting customer relationships.
Klaviyo unifies your customer profiles by capturing every event, and then lets you orchestrate your email marketing, SMS marketing, push notifications, WhatsApp, and RCS campaigns in one place. Built-in AI agents plan and launch campaigns, personalize every send, answer questions, and resolve issues. With real-time attribution and insights, you'll be able to make smarter, faster decisions that drive ROI.
Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong
Pricing
Access the full Klaviyo platform plus exclusive AI-powered features and 24/7 support for as little as $20/month.
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Product Details
Klaviyo Frequently Asked Questions
Klaviyo Product Features
Campaign Management
Plan, launch, and measure coordinated campaigns across channels—from a single canvas. Build audiences in seconds, generate on-brand content with Klaviyo AI, and schedule or trigger sends based on real-time behavior. Personalize offers, products, and timing per recipient. Collaborate with guardrails and approvals, then optimize with A/B tests, deliverability insights, and benchmarking. Unified reporting and attribution show what worked across email, SMS/RCS, WhatsApp, push, and more.
Customer Data Platforms (CDP)
Klaviyo Data Platform unifies marketing, commerce, and service data into a single, real-time customer profile. Get identity resolution, unlimited lookback segmentation, no-code transformations, custom objects, and open APIs—plus 350+ integrations and warehouse syncs. Activate insights instantly inside Klaviyo Marketing and Service: build segments, trigger flows, personalize content, and analyze performance without stitching tools together or waiting on batch jobs.
Email Marketing
Drive immediate sales and lasting loyalty with data-driven email. Klaviyo pairs an intuitive editor and 160+ templates with real-time segmentation, predictive analytics, and dynamic product feeds. Deliver more to the inbox with reputation repair AI, guided warming, smart sending, and send-time optimization. Run fast A/B tests, personalize at scale, and measure everything with revenue-tied reporting and benchmarks. Built for ecommerce use cases and integrated with 350+ apps.
Email Personalization
Go beyond batch-and-blast. Dynamically tailor products, offers, and content blocks using real-time profile data, browsing history, and purchase behavior. Predictive models set timing and cadence; AI generates on-brand copy and subject lines; show/hide logic and universal content keep templates flexible. Personalize every send—down to the individual—then validate with A/B tests, deliverability tools, and clear revenue reporting.
Email Template Design
Marketing
Klaviyo is the AI-first B2C CRM that unifies marketing, service, analytics, and data so brands can grow faster without complexity. Orchestrate email, SMS/RCS, WhatsApp, mobile push, and on-site experiences from one platform. Real-time customer profiles and 350+ integrations power precise segmentation and 1:1 personalization. Built-in K:AI agents turn a URL into a marketing plan and ready-to-send campaigns, then keep optimizing. Launch quickly with 160+ templates and 80+ prebuilt flows, and prove impact with dashboards, testing, and benchmarks.
Marketing Attribution
See what really drives revenue with flexible, cross-channel attribution. Customize lookback windows, touchpoints, and filters—and apply changes retroactively for apples-to-apples comparisons. Pair last-click or multi-touch attribution with portfolio dashboards, cohort and funnel analysis, and benchmarks. Understand performance across email, SMS/RCS, WhatsApp, and push in one view, then act on insights with testing, recommendations, and AI-assisted optimization.
Marketing Automation
Automate entire lifecycles with multi-channel flows that react to live events—site activity, purchases, subscription changes, and more. Marketing Agent uses AI to craft your email marketing strategy, drafts content, and keeps your calendar full. Trigger messages on any channel, auto-test variants, and let predictive models inform timing, churn prevention, and next best action. Manage it all in one place with unified profiles so each automation stays accurate, on-brand, and performance-driven.
Mobile Marketing
Keep app users coming back with push, in-app messages, and coordinated journeys—all powered by unified data. Target precisely with real-time segments and predictive analytics; personalize creatives and CTAs; and trigger messages from live behavior. Manage silent pushes for background updates, and coordinate mobile with email, SMS, and WhatsApp for cohesive experiences. Build fast with an intuitive editor and templates; measure impact with unified, revenue-tied reporting.
Personalization
Deliver true 1:1 experiences—content, product, channel, and timing chosen per person. Klaviyo’s unified profile combines browsing, purchases, service interactions, and consent to fuel precise segments and individualized messages. Use predictive analytics (e.g., CLV, churn risk, next order date) and AI-powered recommendations to tailor every touchpoint. Personalization is native across email, SMS/RCS, WhatsApp, mobile, and web—no bolt-on CDP or nightly syncs required.
SMS Marketing
Build revenue and relationships with compliant, two-way SMS. Create data-driven segments in seconds, automate conversational flows, and personalize with unified profiles. Grow lists via smart, targeted forms; protect deliverability with a dedicated hub; and attribute sales accurately alongside email and mobile. Engage globally in 20+ countries and coordinate SMS with email, WhatsApp, and push from one platform. AI assists with copy, testing, and audience optimization.
eCommerce Marketing
Klaviyo Additional Categories
eCommerce CRM
Purpose-built for B2C, Klaviyo unifies data, marketing, service, and analytics so ecommerce brands can deliver cohesive, profitable experiences. Connect your store and 350+ apps to create a single profile for every shopper. Launch email, SMS/RCS, WhatsApp, push, and on-site programs quickly with AI-generated plans, prebuilt flows (welcome, abandon, post-purchase), and forms. Boost conversions with personalized recommendations and resolve issues faster with integrated service tools and AI assistan
Klaviyo Verified User Reviews
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Perfect Automated Email Marketing Platform" Posted 2024-12-22
Pros: Klaviyo is one of the very software that ticks all the boxes for our customer relationship and marketing automation needs. It helped us to build highly engaging campaigns. It's analytics is very robust, gives us the ability to drop emails to the right subscriber. The user interface is visually clean and appealing.
Cons: It supports less platform for integration as compared to other software.
Overall: Overall, Klaviyo turns out to be a very value-for-money platform for us. It is easy to use. The customer support is excellent and the deployment process was smooth. Overall it's great software that helps to increase sales.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Perfect for Business" Posted 2021-12-18
Pros: Klaviyo is perfect for any type of business. With it's easy integration with Shopify and automation for order fulfilment and abandoned checkouts.
Cons: Templates can be hard to set up, but once you've learnt how to use the user interface, it can be worked through a breeze.
Overall: I am super happy with Klaviyo and would not look for any alternative. It is perfect for any e-commerce store and builds a professional look to my business.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Worth the Cost, Easy ROI" Posted 2021-12-01
Pros: Simple to use interface with many robust features. Can be done at your own will, or have a team behind your email campaigns to maximize returns.
Data feels secure and never downtime issues.Cons: It involves training heavily to get used to what Klaviyo can do. However, there are many training resources to help assist your email campaigns.
Overall: Klaviyo has helped boost email marking efforts and help retain and grow new subscribers.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Helpful email tool but also pricey" Posted 2021-10-19
Pros: A powerful email platform, their templates and starter flows are good to get started with initial email sequences. Their editor is pretty good and I like their integrations into Shopify for things like coupon codes, cart abandonment emails etc.
Cons: Can sometimes be a little bit hard to use and setup, but once you understand the nuances it is fine. The platform is expensive based on newsletter subscriber volume as compared to other platforms, in some ways it may be best to hire someone to manage it to get the most value out of it.
Overall: A very powerful email marketing platform, good templates and sequences as well as integrations with platforms like Shopify. However given the strength of the platform it is expensive.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Klaviyo Insight " Posted 2021-04-26
Pros: Ease of implementing and laying Klaviyo to email marketing procedures was what I first liked.
Sending thousands of outbound emails is another great aspect.Cons: Pricing is a bit high, although our organization is able to cater for everything.
Overall: My overall encounter with Klaviyo is great since, I haven't faced tons of issues, and has enabled us to generate high leads.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"It makes it all better when it comes to email marketing and e-commerce" Posted 2021-04-24
Pros: I like Klaviyo and how well it syncs with other tools, especially e-commerce and other marketing platforms, to make it easy to pull data from the media it integrates with, facilitate segmentation, create automated flows and strengthen email marketing in our organization. It simplifies everything about email marketing, is very easy to use, has good templates, automation, and more.
Cons: Some functions are somewhat complicated to understand; you need to dig a lot in tutorials; this can make adapting to the software more difficult.
Overall: We have integrated it into our Shopify e-commerce store successfully, and it has made everything easier. Klaviyo makes pulling data from our e-commerce platform and other marketing tools very quick and easy, plus its ability to monitor revenue, optimize flows, and email marketing processes saves time and energy for our entire marketing team. Our experience using Klaviyo has been quite satisfactory; its smooth integration and other tools make life easier for my organization's marketing team.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Email marketing is no longer difficult with Klaviyo" Posted 2021-03-30
Pros: The main advantage is that it segments a formidable amount of users to apply promotional and marketing methods. It has email autoresponder tools that we can pre-build and import to your database to automate customer relationships.
Cons: However, it does not offer customer survey options to determine what their needs are and to target our opportunities with them. On the other hand, to have a greater scope of access to contacts in your database you must pay subscriptions that depend on the number of users provided, but their costs are very high compared to other applications.
Overall: Although a large investment must be provided to exploit its functionalities, Klaviyo is a tool that allows extending market relationships between users and companies with its message automation and persistent contact with customers to cover all their needs. Klaviyo is an essential tool in advertising.
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Probability You Would Recommend?1 2 3 4 5 6 7 8 9 10
"Klaviyo Review " Posted 2020-05-23
Pros: I love Klaviyo. It has been very easy to learn and is very convenient. With being an intern for an advertising agency I 100% recommend this software.
Cons: I've run into problems when making creative emails and incorporating certain gradients of colors.
Overall: Overall, Klaviyo is very easy to use and is very useful for the agency that I am interning for. I recommend using this software when designing templates such as creative emails.
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