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Question 2

Rebecca Fry created a digipack, poster, and music video for her EDM album "High Tide" that are visually cohesive and genre-appropriate. She filmed all products at the beach to match the album and song titles. A consistent pink color tone and font ("Berlin Sans FB") were used across products. Shapes and bright colors conform to EDM album conventions. Links between the artist and products promote each other. Including real-world details like copyright information helps the products look authentic.

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Q U E S T I O N 2 : H O W E F F E C T I V E I S T H E C O M B I N A T I O N O F Y O U R M A I N P R O D U C T A N D A N C I L L A R Y T E X T S ? R E B E C C A F R Y
MY PRODUCTS This is my completed digipack, poster and also a screenshot from the opening of my music video. There is a clear visual link between the three products which will help the audience with recognising the image and instantly connecting the products together.
LOCATION I named the album ‘High Tide’ due to the song being called ‘Ocean Drive’. This is because both of these titles connote locations such as the beach so I was able to meet audiences expectations when they see I chose to film and take photos for my digipack and poster at the beach. This made it easy to decide where to film as the words ‘Ocean’ and ‘High Tide’ would clearly suggest a beach location to the audience. Therefore I chose to have the front of my album cover, my poster and the opening of my video using exactly the same location, which is evident in the images below. In doing this I believe my products compliment each other and work effectively in creating a clear visual link between the products, helping to set a distinctive brand image for this artist and music.
COLOURI colour corrected my film, digipack and poster to add the same slightly pink tone to ensure I had a clear colour scheme for all of my products. Through genre research I also found that many EDM album covers use a bright colour scheme so by colour correcting I conformed to the genre. I think the bright colours reflect the positive feeling created by listening to EDM music as it is designed to make people dance and feel happy. Therefore the bright colours used will reflect the audience’s mood when listening to the music and watching the video. Additionally by using a specific colour scheme the audience are able to recognise the products and associate them with each other as they are clearly linked. The screenshots of my music video show how I colour corrected the original shot to add a pink tone. I did this on premiere pro by adding the channel mixer effect and edited the levels of ‘red-blue’.
FONT I used the same font for all my products to ensure it was consistent and also links the products together. My chosen font was ‘Berlin Sans FB’ and to the right are screenshots from each of my products demonstrating how I have used this font in all them. From genre research I found it was conventional to use a font which is slightly rounded to connote the relaxed and positive nature of the music. A softer font such as ‘Berlin Sans FB’ fits the desired appearance to create a positive atmosphere for the music video, digipack and poster.
SHAPES Through looking at existing EDM album covers, I found that made incorporated shapes, often circles, into the design of the digipack. To conform to this I added a semi-opaque ring (made by reducing the opacity of the shape) around the list of songs on the back of my album. Below are examples of existing EDM products which include shapes into their design.
REPRESENTING THE ARTIST I did not think it was essential to include a portrait image of my artist on the front of my digipack or poster. This is because Duke Dumont has not done so himself, and through research of this genre and analysing real album covers of this genre I found many EDM artists also did not feature on the album. However I did incorporate an image of my artist into my ancillary texts by adding an image of him in the inside of the digipack. Below are examples of Duke Dumont’s single albums and a full album demonstrating how he does not use images of himself to sell the products and does not make clear visual links between the song and the music video. However the screenshot from the inside of my digipack shows how I challenged this in order to use the artist as a method to sell the product to the audience.
GENRE CONVENTIONS I believe my digipack does match those of conventional EDM album covers. This is because a key location often used is images of the beach or sea and vibrant colours are used. Tiesto’s album cover is set where there is palm trees, so likely to be a location near the beach, similarly Calvin Harris’ album cover has images of palm tree leaves, and Sigma’s album is an image of the beach and sea. As discussed before the front cover of my album is also an image of the beach. Furthermore the use of the pink tone and bright colours on my digipack are also seen to be conventional from these examples of real media projects. This is because pinks, blues, greens, yellows and oranges are all chosen by the artists of these albums. The fonts used by these artists also demonstrate how I conformed to genre conventions. For example Tiesto used a very soft, rounded font which is similar to ‘Berlin Sans FB’.
On the digipack and poster and featured a barcode, social media and iTunes links and also copyright information to make the products appear as realistic as possible. I think this also adds a professional feel to my products as these features would be essential in the real world. DOES MY PRODUCT LOOK LIKE SOMETHING FOUND IN THE REAL WORLD? iTunes link Barcode Copyright information Record label Social media links
EXISTING MEDIA PRODUCTS Record label Copyright information Barcode This is Calvin Harris’ album cover, the images demonstrate how I incorporated the features which are present in real media products into my products.
CONCLUSION Through looking at existing media products it could be argued that my digipack, poster and music video would be accepted by the audience. This is because I made obvious visual links such as a consistent location, colour scheme and font which will help the audience to recognise the products and associate them together. Therefore they work together to promote the other products to the audience. I also conformed to genre convention which would help to effectively encourage my target audience of EDM listeners if they recognise it as a product they would chose to listen to and watch. Additionally I included features such as copyright information and a record label which are always present on real products, which helped to add a professional look to my digipack and poster.