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Shannon Horton, profile picture
Carregado porShannon Horton
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Excess information on Research and Planning

The document summarizes the findings from audience research on music video preferences. It was found that the target audience accesses music mainly through video sharing websites rather than iTunes, making music videos more important. The audience also generally likes seeing the band featured in videos and finds original storylines appealing. Additionally, people still find music videos engaging despite some initial worries that interest had declined. Location shots for an upcoming video were scouted in the village where the researcher grew up for sentimental value and natural realism. Questions were also constructed about investigating a day in the life of a pop rock artist to add substance and represent typical audience representations.

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Evaluation work By Shannon Horton
Audience Research- Additional Findings  I found my ideal target audience tended to listen to a spectrum of different artists. I found (interestingly) that the audience didn't access their music on iTunes as much as I previously believed. The music is mainly accessed on video sharing websites (such as YouTube/grooveshark), this makes the quality of the music video evermore important as its' presented in a visual fashion (other than iTunes and Spotify).  I found that the target audience generally liked the idea of the band being featured in the video. This discards my second idea with the absence of a band as it would not be as popular as I first anticipated.  I found that my audience would be willing to listen to embrace a new- type of video, as they found that today's' videos lacked originality. My briefs do contain elements of originality because they all contain a storyline that most mainstream artists haven't covered, so this is positive. My videos will contain deep messages and symbolism, so the idea that my target audience would be willing to experience and like the idea of these messages in my video is also promising.  One of my main worries was that people of today wouldn't be concerned with music videos/not show as much interest in them as people may have done previously. However, my question regarding scaling showed that they did find music videos important.
Location Shots  I visited several locations. The initial location shots are to be featured in the idyllic village of Long Clawson-where I was raised.  As the village holds many memories for me personally, these shots would add sentimental value to the video and thus form a sense of natural realism.
A Day In The Life Of A Pop- Rocker  I constructed and asked myself questions regarding the video. Here are the questions and my answers.  Why did I choose to do the investigation? I decided to do the investigation into my life as I thought that it would add a sense of substance to my audience research.  What is involved in my investigation? The investigation includes elements like the contents of my wardrobe (a.k.a clothing that may fit either a conventional view of pop/rock music) to the lunch I eat (a.k.a to investigate social conventions within the pop-rocker audience).  Why do I choose myself as the subject of study? I don't claim to be anybody special, but I am an everyday of pop/rock music. Hopefully, this means I can show typical representations of my target audience.  Am I representative of the generic audience that listen to pop rock music? I honestly can say that I feel that I am very diverse in my music taste. My IPod contains music from "Cannibal Corpse" to "Kate Bush". This means that I should be able to convey a spectrum of different audiences' as my tastes are so diverse. Also, I listen to some very popular bands within the pop-rock audience, for example: The Killers, Simple Plan,
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