Profiles

Bio

I’m a frontend engineer and UI/UX designer with more than 15 years building for the web. I’m originally from Argentina, and these days I’m living abroad.

I work at Uncanny Owl, where I build the frontend of Uncanny Automator, a no-code automation tool, and Uncanny Agent, its AI copilot. Both are built entirely with Lit, on top of an in-house library of reusable components and reactive controllers I created myself, which is what lets the Agent run independently of whatever it plugs into. Now and then I speak on the importance of UI/UX, sharing practical ways to improve your users’ experience and convert better.

I also write. The Senior Eye is about how a senior decides. We build something real together, a working Lit component, and reason through the trade-offs behind it, when a freshly shipped feature is worth adopting, what the browser should handle for you, what still earns hand-written code, and when a clever trick turns into a trap. The Brief is the short one, a weekly roundup of the frontend and AI-in-frontend news that’s actually worth your time.

Badges

CODE
1 badge
Plugin Developer
COMMUNITY
1 badge
WordCamp Speaker '23
POLYGLOTS
2 badges
Translation Contributor '20 Translation Editor '20

Current Job

Sr UI/UX Designer & Frontend Engineer
Feb 2018 – Present
Uncanny Owl · Full-time
During my first four months at Uncanny Owl, I was focused on adding features to the company's WordPress plugins for LearnDash.

Four months later, I also started working as a UI/UX designer. Although I still contribute to the company's plugins for LearnDash and clients' projects, I've switched my focus to Uncanny Automator, a plugin that automates WordPress sites without writing any code.

I've designed and coded the front end of the recipe builder, a complex UI that renders using Lit. The UI is component-based, and its code is written with modern JS following WordPress' coding standards.

At the moment, I'm developing a design system based on Atomic Design principles to improve integration between the development and design for Uncanny Automator. During this process, I'm standardizing components and design patterns and building the infrastructure necessary to version and serve any change in design definitions to engineering teams efficiently.

Job History

Full Stack Developer
Jul 2016 – Jan 2018
GlobalSpex · Part-time
I primarily worked on designing and developing WordPress themes and custom WooCommerce plugins for medium-size businesses.
Co-Founder
Feb 2016 – Sep 2018
nanilab · Full-time
I co-founded a software company and formed a small team of three developers and an illustrator. Over three years, we created solutions for dozens of small and medium businesses and government institutions.

I worked with the Government of Puerto Deseado creating the institutional sites of the Municipality and the Secretariat of Tourism, as well as developing applications that modernized common procedures, such as the appointment system for drivers licenses and the payment system of fines and municipal taxes.
Full Stack Developer
Oct 2015 – Jan 2018
Carbono14 · Part-time
As part of the Carbono 14 team, I worked as a Full Stack Developer on projects for the National Scientific and Technical Research Council of Argentina (CONICET), Universidad Nacional del Sur, Dow Argentina, Club Olimpo of Bahia Blanca, among others.

I created the membership system for then Argentina's national first division team, Club Olimpo of Bahia Blanca. Besides developing the web application, I designed and coded a reliable API for members to redeem benefits and to process recurrent payments using the Mercado Pago API.

Having finished that API, I developed another for Remis Universitario, a taxi company. This API was used to create a web application and mobile apps that users could use to request trips.
Full Stack Developer
Sep 2013 – Dec 2014
Darwin Expediciones · Full-time
Darwin Expeditions, a leading local tourism company, contacted me to convert their Adobe Flash website to HTML. I built the site from scratch following best practices while focusing on SEO.
Front End Developer
Dec 2012 – Jan 2015
Unicoos · Contract
I led a small team of three developers and took care of the product design and front-end development. The website was used by thousands of students every day, and accompanied the growth of the YouTube channel, as it grew from 42,000 to 950,000 subscribers.

Banco Bilbao Vizcaya Argentaria, better known as BBVA, awarded Unicoos' website at the BBVA Open Talent 2013 as the favorite project of the audience among 916 startups from 25 countries. The focus of the users was on the website's ease of use.

> Unicoos is a science education Spanish-language YouTube channel.

Recent impact

Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

Last 30 days
15contributions
high7
medium8
score29
Last 90 days
89contributions
high62
medium27
score213
Last 12 months
102contributions
high72
medium30
score246

Team focus

Share of contributions across teams during the last 365 days

Contributions

Type
September 2026
Sep 25 Fri · 17:48
Meta med
Wrote a comment on the post PTE Request for DiluxOne Offload – Media Storage, on the site Translate WordPress:
Hola @pablodiloreto. Aprobé la mayoría, pero noté un par de detalles en las cadenas que…
Sep 25 Fri · 17:42
Polyglots high
Reviewed 470 strings on translate.wordpress.org.
Sep 24 Thu · 15:57
Meta med
Wrote a comment on the post PTE Request for Dox POS, on the site Translate WordPress:
@davidzoque Todas perfectas, gracias David! Te hice PTE para es_ar. Un abrazo.
Sep 24 Thu · 03:03
Meta med
Wrote a comment on the post PTE Request for Dox POS, on the site Translate WordPress:
@davidzoque Hola, David Gracias por avisarnos sobre las nuevas traducciones. Lamentablemente, no puedo aprobar las…
Sep 24 Thu · 03:02
Polyglots high
Reviewed 2933 strings on translate.wordpress.org.
Sep 21 Mon · 14:45
Meta med
Wrote a comment on the post PTE Request for NimboCDN, on the site Translate WordPress:
@mandrakecrm Not a single error, way to go! I made you a PTE for #es_ar.
Sep 21 Mon · 14:44
Polyglots high
Reviewed 227 strings on translate.wordpress.org.
Sep 11 Fri · 22:05
Meta med
Wrote a comment on the post #editor-requests Hello, I am the…, on the site Translate WordPress:
Hi @sendground. It looks like the European Spanish text was used as a base here.…
Sep 11 Fri · 22:05
Polyglots high
Reviewed 832 strings on translate.wordpress.org.
Sep 06 Sun · 01:37
Meta med
Wrote a comment on the post PTE Request for SPOSCOR Padel…, on the site Translate WordPress:
All approved and PTE role granted. Thanks for submitting the strings :)

Translations

4 locales
es_AR Español de Argentina (Spanish) General Translation Editor Translation Contributor

Contributed translations to 84 projects.

Forums Openverse WordPress Plugin Directory WordCamp.org WordPress.org Advanced Ads – Ad Manager & AdSense Advanced Custom Fields (ACF®) AI Akismet Anti-spam: Spam Protection All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) All-in-One WP Migration and Backup All-In-One Security (AIOS) – Security and Firewall AMPM Dashboard Admin Note AMPM Queue Manager for Action Scheduler Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg Better Search Replace Kadence Security – Password, Two Factor Authentication, and Brute Force Protection BuddyPress Code Snippets Complianz GDPR/CCPA Cookie Consent Banner Contact Form 7 CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice) Correo Argentino for WooCommerce Custom Post Type UI Disable Comments – Remove Comments & Stop Spam [Multi-Site Support] Yoast Duplicate Post Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More Elementor Website Builder – more than just a page builder ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor EnvíaloSimple: Email Marketing y Newsletters EnvíaloSimple: Email SMTP y API para tus correos transaccionales Essential Addons for Elementor – Popular Elementor Templates & Widgets EWWW Image Optimizer MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) Site Kit by Google – Analytics, Search Console, AdSense, Speed Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder Hostinger Tools Hostinger Reach – AI-Powered Email Marketing for WordPress Easy HTTPS Redirection (SSL) Image Optimizer – Compress Images and Convert to WebP or AVIF Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager Smash Balloon Social Photo Feed – Easy Social Feeds Plugin Jetpack – WP Security, Backup, Speed, & Growth Limit Login Attempts Security – Login Security, 2FA, Firewall, Brute Force Prevention LiteSpeed Cache Loco Translate Loginizer

Showing the first 48 of 84 projects; search above to filter the full list.

View all on translate.wordpress.org

es_GT Español de Guatemala (Spanish) Translation Contributor