What is Semrush
The platform to grow and measure brand visibility across every digital channel
What is Semrush
Semrush is a platform for managing brand visibility. Marketers can use Semrush to audit, optimize, and quantify performance across AI search, SEO, content marketing, and paid media. Semrush is built on the industry's largest proprietary search dataset, and provides competitive intelligence to users worldwide, from solo entrepreneurs to large agencies and enterprises.
Improve visibility
Track performance
General Questions
Semrush covers the entire brand visibility lifecycle. It helps marketers and businesses figure out where their audience searches, create content that ranks and resonates, monitor performance across various channels, and optimize for the AI-driven search experiences that are rapidly shaping discovery.
By continuously crawling the web over the last 18 years, Semrush has built one of the world’s largest search datasets — covering 28B+ keywords, 317M+ prompts, 808M+ domain profiles, and 43T+ backlinks. No other platform offers the competitive intelligence with the level of accuracy and coverage Semrush provides.
Semrush works by crawling search results and websites 24/7, aggregating third-party data, and making that intelligence available through various tools and reports within the platform.
Semrush has been doing this since 2008, and today it’s one of the largest and most trusted providers of marketing data and tools globally.
Semrush is for any business that wants to grow their online visibility, whether it’s a small business, a startup, or a global enterprise.
The platform is designed to support teams of all sizes, across every marketing role and industry, including but not limited to:
| Team size | Role | Industry |
| Solopreneurs | SEO Specialists | SaaS & B2B Tech |
| Freelancers | Content Marketers | Retail & Ecommerce |
| Small teams | Full-Stack Marketers | Professional Services |
| Mid-market | Business Owners | Healthcare |
| Agencies | PPC Specialists | Local Business |
| Enterprise | Growth Marketers | Manufacturing & Industrial |
Semrush is one of the most popular brand visibility platforms in the world. As of July 2026, 28 million users have tried Semrush, and over 117,000 have subscribed as paying users.
Some of the world's biggest companies use Semrush for their marketing, including Samsung, Amazon, and Tesla.
Semrush ranks among the top platforms on G2 for AEO, SEO, content marketing, and competitive research, with thousands of positive reviews.
Yes. Semrush has a dedicated Semrush for Enterprise offering for organizations operating across global markets, managing multiple brands or domains, or running large websites with thousands (or millions) of pages.
Semrush for Enterprise extends the Semrush platform with larger data limits, customizable workflows, dedicated support, and a platform architecture that's purpose-built for global brands. You can learn more about Semrush’s enterprise offerings here.
Getting started
To get started with Semrush, sign up for a free account or Starter Plan of Semrush One. Once you’ve signed up:
- Create your first folder and projects: This is a workspace for your domain or subdomain
- Check your AI visibility in different platforms: See how you perform on the main AI platforms and compare with the competition
- Audit your website: Run a site audit and see what to fix for more AI visibility and organic search traffic
- Track your rankings and prompts: Set up tracking of your target keywords and the prompts your audience uses
- Find the best keywords for your project: Check the volume and difficulty for search queries to target with your site
- Create content that ranks and gets cited: Use Semrush to draft, optimize, and refine your content
You can use Semrush for free in two ways:
- Free Account: Sign up for a permanent free account (no credit card required) to get restricted access to the Semrush platform. You’ll be able to use virtually every tool within the Semrush platform, but with limited features.
- Free Trial: Start a 7-day free trial to get temporary, unrestricted access to the Semrush platform. Once the trial is over, you can continue with a paid plan (Semrush One). You can add extra toolkits to your subscription as your needs grow. Learn more about Semrush’s free trial here.
Semrush offers a wide range of free SEO, AI visibility, and AI writing tools. Here’s the non-exhaustive list:
| Free SEO tools | Free AI visibility tools | Free AI writing tools |
| Website Traffic Checker | AI Search Visibility Checker | AI Text Generator |
| Website Authority Checker | AI Overviews Visibility Checker | Paragraph Rewriter |
| Keyword Rank Checker | Summary Generator | |
| SERP Checker | AI Title Generator | |
| Sitemap Generator | Paraphrasing Tool |
You can browse the full list right here.
Yes, you don't need any coding experience to use Semrush or get value from it. Marketers of all skill levels and backgrounds can use Semrush to grow their brand visibility.
Semrush has built its platform for users of all technical levels. Each tool includes a manual explaining how to use it, how to read the reports, and what to do next.
To shorten the learning curve, Semrush also supports marketers with free learning materials on the Semrush Academy, blog, and YouTube channel.
Semrush Academy is a free online learning platform offering courses to help marketers and business owners stay ahead in modern search marketing.
The Academy features a catalog of 50+ courses across AI search, SEO, content marketing, advertising, digital PR, and more. The courses not only teach the strategy behind each of these disciplines, but also how to do the work using Semrush tools.
Taught by Semrush and industry experts, each course contains video lessons, transcripts, supporting materials, and quizzes to test your understanding. Plus, upon passing a short assessment, you get a certificate that you can add to your resume or share on social channels.
You can earn certificates by completing any course on Semrush Academy, as long as you successfully pass a short assessment. Once the certificate has been issued, you can download it, share it on social media, or add it to your resume. Semrush Academy certificates are valid for 1 year.
Yes, Semrush has a powerful API that allows you to perform almost any action programmatically that you can do through the web interface — pulling keyword rankings, traffic data, AI search insights, and more into your own dashboards or internal tools.
API access is available across various paid Semrush plans. Each request consumes a set number of API units depending on the endpoint. You can find the full documentation, use cases, and tutorials at developer.semrush.com/api.
Plans & products
Semrush One is a bundle that combines the SEO toolkit and AI Visibility toolkit in a single plan. It’s designed for teams that want to monitor and optimize their brand's presence across both Google and AI tools like ChatGPT and Gemini.
Semrush One is highly recommended for anyone starting their SEO and AI visibility journeys. The pricing for Semrush One starts at $199.95/month, with higher tiers available if you need more usage limits and capabilities.
Semrush for Enterprise is a digital brand visibility platform that unifies SEO and agentic search optimization into one connected system. It brings together three solutions — Enterprise SEO, Enterprise AI Optimization, and Enterprise Site Intelligence — into one place.
Semrush Enterprise is built for global businesses, organizations managing multiple brands, and teams with complex technical setups that demand scalability across all their digital marketing operations and clear impact on pipeline and revenue.
Enterprise SEO is a scalable search visibility solution that helps organizations win organic search across every market they operate in. It centralizes keyword strategy, performance analysis, tracking, automation, and reporting across multiple domains, brands, and markets. The solution includes AI-powered insights, integrations with data sources like Adobe Analytics, content optimization, competitive analysis, customizable reporting, and tools built to handle global-scale SEO operations.
Enterprise AI Optimization (AIO) is an enterprise-grade brand visibility solution that enables measurement and improvement of how your brand is selected in AI answers across multiple brands, markets, and languages.
Enterprise AIO covers AI performance tracking, mentions and citations, competitor benchmarking, sentiment analysis, and AI-driven automations that turn raw signals into actions. Enterprise AIO supports monitoring across all major LLMs, including ChatGPT, Perplexity, Claude, Gemini, Grok, and more.
Enterprise Site Intelligence provides enterprise-grade crawling and technical site health management. It helps protect visibility across Google, AI search, and the regulations reshaping the modern web.
Enterprise Site Intelligence is an always-on solution that unifies technical SEO, AI search readiness, compliance, and cross-team workflows in one place. Enterprise Site Intelligence is built for large, complex websites and the people behind them.
Semrush for Enterprise is a separate brand visibility platform, with solutions purpose-built to unlock maximum performance for enterprise organizations. The key differences are:
- Centralization: One platform for all teams, with multiple workspaces, flexible user management, and built-in collaboration tools.
- Automated Workflows: Routine tasks like link recommendations, prompt generation, A/B testing, and content optimization are handled through automation.
- Custom Reporting: Metrics and visualizations can be tailored to suit business needs with executive-level reporting powered by data lake architecture.
- Revenue Connection: Forecasting for SEO and AI search links website performance directly to business outcomes.
- Custom Data Integrations: Connect third-party platforms including Google Analytics, Google Search Console, Google Ads, and Adobe Analytics.
- Dedicated Support: Includes onboarding and access to marketing and data experts.
AI Visibility Toolkit is designed for SMBs and smaller agency teams. It covers AI visibility tracking, brand perception, prompt research, AI search health checks, and actionable recommendations at an individual domain level.
Enterprise AI Optimization is built for enterprise clients who need deeper AI search tracking and analysis at scale. It offers more granular project configuration, broader LLM coverage, advanced features like concept analysis, product analysis, ecommerce reporting, and traffic data from integrations.
SEO Toolkit is a comprehensive set of over 20 tools designed for small and mid-sized businesses. It covers keyword research, backlink management, rank tracking, and on-page and technical SEO analysis through a single dashboard.
Enterprise SEO is built for large organizations managing complex domain portfolios and high-volume websites. Enterprise SEO adds granular search performance insights alongside AI-driven task automation, advanced integrations, global-scale workflows, and customizable executive reporting on top of core SEO capabilities.
Site Audit is a website crawler that identifies technical issues and surfaces a clear list of problems. It’s a robust tool for SEO teams that need clear technical SEO diagnostics and actions.
Enterprise Site Intelligence is the always-on solution built for large, complex websites and the SEO, marketing, and engineering teams that manage them. It goes beyond issue detection to unify AI search readiness (ChatGPT, GPTBot, Perplexity), multi-framework compliance (ECGT, WCAG), continuous monitoring, and collaboration. All at enterprise scale.
ContentShake AI was a content creation tool from Semrush. It was initially launched as a standalone app in Semrush's App Center, but in 2025, Semrush folded it into the main platform and renamed it Content Toolkit.
ContentShake AI (now called Content Toolkit) helps teams produce SEO-ready content without doing research, writing, and editing themselves. AI helps with the entire workflow, from ideation to publishing. Content marketers can use the tool to generate topic ideas, draft long-form content, optimize it for SEO and readability, and publish directly to WordPress.
Semrush’s AI Visibility Toolkit is a solution for tracking and improving your brand’s visibility in AI search. It shows how often your brand is mentioned, which sources AI tools rely on, how you compare against competitors, and provides strategic recommendations for improving your presence.
The toolkit is specifically designed for small and medium-sized businesses wanting to track and grow their visibility in AI search.
Semrush’s cost depends on the subscription you choose. Semrush One, which bundles the SEO toolkit and AI Visibility toolkit in a single plan, is the recommended starting point for most teams and starts at $199.95/month. For larger organizations, Semrush Enterprise offers custom pricing tailored to your team's needs.
You can also add individual toolkits to your subscription for capabilities like content marketing, social media, advertising, and more.
| Subscriptions | Starting price |
| Semrush One (Bundles SEO toolkit + AI Visibility toolkit) | $199.95/mo |
| Semrush Enterprise | Custom pricing |
| Toolkit subscriptions | Starting price |
| SEO Classic | $139.95/mo |
| AI Visibility | $99/mo |
| Traffic & Market | $289/mo |
| Local | $30/mo |
| Content | $60/mo |
| Social | $20/mo |
| Advertising | $99/mo |
| AI PR | $149/mo |
For more detailed information on Semrush subscriptions, pricing plans, and included features, check out the pricing page.
Pro, Guru, and Business are the three subscription tiers of Semrush’s SEO Classic toolkit. Each plan is designed for different audience groups, with higher tiers unlocking more data, tracking capacity, and advanced features.
Here are some main differences across the three plans:
| Pro | Guru | Business | |
| Suitable for | Freelancers, beginners, and individual projects | Small businesses and growing marketing teams | Agencies and mid-market companies |
| Starting price | $139.95/month | $249.95/month | $499.95/month |
| Websites to monitor | 5 | 15 | 40 |
| Keywords to track (daily updates) | 500 | 1,500 | 5,000 |
| Keyword analytics | Included (10,000 results/report) | Included (30,000 results/report) | Included (50,000 results/report) |
| Backlink Analytics | Included | Included | Included |
| Site Audit | 100,000 pages/month | 300,000 pages/month | 1,000,000 pages/month |
| Position Tracking | 1 target per website | 10 targets per website | Unlimited targets per website |
Semrush for Enterprise uses custom pricing based on the scope of each organization’s needs — like the number of keywords, prompts, users, crawl volume and more. Semrush’s three Enterprise solutions (Enterprise SEO, Enterprise AI Optimization, and Enterprise Site Intelligence) can be purchased individually or bundled. Contact Semrush for a tailored quote.
Yes, Semrush is worth the price, as it's a complete brand visibility management platform that helps you audit, optimize, and quantify performance across SEO, AI search, content marketing, and paid media.
Plus, it's powered by the industry's largest proprietary search dataset, giving you competitive intelligence that’s hard to find elsewhere. Marketers across the globe use Semrush to make data-backed decisions.
If you’re just starting with SEO and AI visibility, Semrush One is the best place to start. At $199.95/month, Semrush One gives you the tools to improve your brand's presence across both Google and AI tools like ChatGPT.
The yearly cost of Semrush depends on the subscription you choose. Semrush One, which bundles the SEO toolkit and AI Visibility toolkit in a single plan, is the most popular option among small and mid-sized teams and starts at $2,338.81/year. For larger organizations, Semrush Enterprise offers custom pricing based on your team's size and needs.
You can also stack individual toolkits onto your subscription to add capabilities like content marketing, social media, advertising, and more.
| Starting price | Starting price |
| Semrush One (Bundles SEO toolkit + AI Visibility toolkit) | $2338.81/yr |
| Semrush Enterprise | Custom pricing |
| Toolkit subscriptions | Starting price |
| SEO Classic | $1661.46/yr |
| AI Visibility | $1401.84/yr |
| Traffic & Market | $4092.24/yr |
| Local | $424.80/yr |
| Content | $849.60/yr |
| Social | $283.20/yr |
| Advertising | $1401.84/yr |
| AI PR | $2109.84/yr |
For more information on pricing and what's included in each plan, check out the pricing page.
There are two ways to cancel your Semrush subscription:
- Use the cancellation form directly. Fill out the form at semrush.com/cancel, then click the confirmation link in the email Semrush sends you (it's valid for 24 hours). Once Customer Support processes your request, you'll get a final confirmation email.
- Through your Subscription info page. Log in to your account and go to My Profile > Subscription info. Look for the “Recurring” option next to your subscription info at the top, click the “Active” link, then follow the “Contact us” link to access the cancellation form. From there, the flow matches the first option — submit the form, confirm via email, and wait for the final confirmation.
AI visibility
Yes. Semrush offers two dedicated solutions that help improve AI brand visibility:
- AI Visibility Toolkit: Built for small and medium-sized businesses
- Enterprise AIO (AI Optimization): Built for larger organizations
Both tools help users understand how their brand appears in AI search, benchmark their performance against competitors, and prioritize actions to improve visibility over time.
Note: AI search data isn’t limited to these two solutions alone. You'll find it in various reports across the Semrush platform. So you're not tracking SEO in one place and AI visibility in another. The platform gives you AI visibility as part of a bigger online visibility picture. However, for a deeper, dedicated view of how your brand performs in AI search, use AI Visibility Toolkit or Enterprise AIO.
Semrush is different because it's a complete brand management platform, and not just an AI visibility tracker.
Simple AI visibility tools help you monitor brand mentions and citations. Semrush helps you audit performance, optimize content, track competitors, and grow visibility across every channel where discovery happens: AI tools, social media, search engines, and maps.
Plus, other AI visibility tools only focus on reporting what happened (e.g, mentions, citations, etc). Semrush goes a step further by helping you understand why it happened and what to do next: which topics are driving mentions, where your authority is weak, and which actions will have the biggest impact.
Semrush can do this because it has one of the industry's largest marketing datasets: 28B+ keywords, 317M+ AI search prompts, 43T+ backlinks, and 808M+ domain profiles. This allows them to connect AI performance to your search, content, and backlink data in a way that standalone AI visibility tools can't.
The Semrush AI Visibility Toolkit supports tracking brand visibility across:
- ChatGPT
- Google AI Overviews
- Google AI Mode
- Gemini
- Perplexity
Additional platforms like Microsoft Copilot, Grok, Claude, and DeepSeek are available on the Enterprise tier.
The Semrush AI Visibility Index is a yearly research report that shows how brands win visibility in AI search.
The 2026 edition of this report was published in partnership with Adobe, and is based on 126M real US search prompts spanning 22 industry verticals.
Inside the report, you'll find:
- The Universal 36 brands that win on every platform, appearing in the top 100 across ChatGPT, Gemini, AI Mode, and AI Overviews, month after month
- A side-by-side look at how ChatGPT, Gemini, AI Mode, and AI Overviews each behave differently
- What the AI visibility leaders are actually doing, including how they earn both mentions and citations
- A practical action plan for measuring where your brand stands and how to improve your visibility across every AI platform
Semrush tracks AI citations by:
- Systematically querying AI platforms (ChatGPT, Google AI Mode, Gemini, etc) with real user prompts
- Analyzing the AI-generated responses to identify which domains are cited as sources
- Delivering domain-specific insights through the AI Visibility Toolkit, where you can enter your domain to see how often (and where) it's cited across AI platforms
The tracking is powered by Semrush's proprietary database of 317M+ AI search prompts gathered from users across 117 regions.
Small businesses can use the AI Visibility Toolkit to track citations in AI responses for the prompts that matter most to them, while larger organizations can use Enterprise AIO.
Semrush's AI visibility data is directionally accurate and highly reliable for benchmarking, competitive analysis, and tracking visibility trends over time.
Semrush cares deeply about the quality of its data and uses multiple measures to ensure its AI visibility metrics are as accurate and representative as possible:
- Data is grounded in real prompts: The dataset is built on 317M+ real prompts pulled from actual clickstream data showing how users query AI platforms
- Dual-layer collection: Semrush also collects data from both the API layer and the UI layer. This allows Semrush to capture what the model returns and what the end user actually sees, including all source citations. Some competitors only do one or the other.
- Daily data refreshes: Semrush updates around 4 million prompts every single day, with a complete database refresh cycle taking about 8 weeks. This update frequency is good enough for trend analysis and strategic decision-making.
Semrush’s AI data comes from:
- Semrush’s proprietary prompt database (317M+ prompts): The dataset is built from traffic and clickstream data that captures how real users interact with AI search interfaces like ChatGPT, Google AI Mode, Google AI Overviews, and Gemini
- Observed responses from large-scale interactions Semrush runs in AI search engines: Semrush systematically queries AI platforms with real prompts and captures the responses, including all cited sources, through official LLM APIs and UI snapshots that mirror what end users actually see
- Proprietary modeling that converts these signals into Topics, representative prompts, and visibility metrics: Prompts are organized into meaningful Topics based on semantic similarity, with duplicates removed and phrasing simplified while preserving original intent
Semrush is a good tool for Answer Engine Optimization (AEO) because:
- It’s powered by one of the world's largest search datasets: 28B+ keywords, 317M+ AI prompts, 808M+ domain profiles, 43T+ backlinks, and data from 142 geographic databases
- It supports every major AI platform: Monitor and optimize your brand's presence across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, and Perplexity, with additional coverage for Microsoft Copilot, Grok, Claude, and DeepSeek on Enterprise plans
- It brings all the tools you need in one platform: Use SEO, content, backlink, and competitor analysis tools to identify what's limiting your visibility and prioritize improvements that can increase your chances of being cited by AI systems
- It shows AI visibility as part of the bigger picture: AI search data sits alongside your rankings, content, and backlink data in the same reports, so you can start connecting the dots between your other marketing efforts and your AI visibility
Yes, Semrush offers API access for its AI visibility data, so you can pull citations, mentions, and platform-level insights directly into their own dashboards, workflows, or reporting tools.
If you’d like to access AI visibility data through an API, contact sales to discuss your requirements.
Yes, Semrush can help you track your competitor's visibility in AI search alongside your own. AI search data is woven into reports throughout the platform, so you can quickly look up any competitor's visibility across AI search and compare it with your own performance.
However, for a deeper analysis of how competitors perform in AI search, Semrush offers two dedicated solutions:
- AI Visibility Toolkit: Best for small and medium-sized businesses that want to benchmark AI visibility against competitors and monitor mentions, citations, and AI Visibility Scores
- Enterprise AIO (AI Optimization): Designed for larger organizations that need deeper competitive analysis, higher tracking capacity, and customizable reporting
Data & accuracy
Semrush is generally considered one of the most accurate platforms for measuring brand visibility and performance.
Inside the platform, you'll find lots of data points, all of which are very useful and trusted by marketers around the world.
Here’s a quick breakdown of some data points and their accuracy levels:
| Area | Accuracy | Notes |
| Website traffic estimates | ★★★★☆ (Very good) | Often among the best third-party traffic estimators, especially for medium and large sites. |
| Traffic trends | ★★★★★ (Excellent) | Very reliable for spotting growth or decline over time. |
| Traffic sources | ★★★★☆ (Very good) | Useful directional breakdown across search, direct, social, referrals, email, and paid traffic. |
| Keyword search volume | ★★★★☆ (Very good) | Reflects search demand very well. However, the numbers shown are modeled estimates rather than exact figures, since search engines don’t publicly share exact search volume data. |
| Organic keyword rankings | ★★★★★ (Excellent) | Accurately shows the rankings based on the location, device, and search settings the user has configured. |
| Backlink data | ★★★★☆ (Very good) | One of the industry's best backlink indexes. |
| Brand mentions | ★★★★★ (Excellent) | Accurately records whether the brand was mentioned in the analyzed responses. |
| Citations | ★★★★★ (Excellent) | Accurately records whether the content was cited in analyzed responses. |
| AI Visibility trends | ★★★★★ (Excellent) | Best used to measure changes over time rather than day-to-day fluctuations. |
Semrush gets its data from multiple sources such as its own crawling efforts, clickstream data, and third-party data partners.
Here’s a breakdown of where the main datasets come from:
| Datasets | Primary source(s) |
| Website traffic & audience data | Clickstream data |
| Keywords data | Semrush’s data partners & clickstream |
| Backlinks data | Semrush’s own proprietary web crawler |
| Advertising data | Semrush’s trusted third-party data partners |
| AI visibility data | Clickstream data and responses collected by Semrush from supported AI platforms |
Semrush uses two different methods for estimating traffic:
- Keyword-based estimation (which helps calculate organic traffic): Semrush identifies all keywords a domain ranks for, multiplies each keyword's search volume by the average CTR for that position, then sums the results across all keywords. This estimates organic traffic only, not total site visits.
- Clickstream-based estimation (which helps measure total site visits, including visits from AI platforms): Semrush draws on clickstream data of real, anonymized users. This data is cleaned and cross-checked using a proprietary machine learning model, then normalized for factors like domain popularity and user behavior. A machine learning model then estimates total traffic and channel distribution for each domain.
Semrush updates its data regularly to keep its datasets as fresh and accurate as possible. The exact update frequency depends on the type of data.
Here’s a breakdown of different datasets and their update frequency:
| Datasets | Update frequency | Notes |
| Website traffic & audience data | Daily, weekly, and monthly | A lot of the traffic-related data is updated on a monthly basis, with daily and weekly updates also made for some select data points. |
| Keywords data | Daily, monthly, and on-demand | High-volume keywords may update daily, while lower-volume keywords refresh less frequently. Users can also trigger an on-demand data refresh inside the platform. |
| SERP data | Daily and on-demand | Organic search results are updated daily for popular keywords. On-demand SERP refreshes are also possible within the platform. |
| Backlinks data | Near real-time and daily | New backlinks typically appear in-tool within about 15 minutes of discovery. The historical index is refreshed continuously through daily crawling. |
| Advertising data | Daily | PPC keywords, ad copies (text ads), and product listing ads refresh every day. |
| AI visibility data | Daily | Semrush updates mentions, citations, and other AI visibility metrics daily to reflect changes in AI platform responses. |
Semrush is a complete brand visibility platform that helps businesses make their brand discoverable everywhere people search: Google, AI tools, social media, and maps. Since it covers the entire brand visibility lifecycle, there aren’t any notable gaps or limitations in the offering.
As search continues to evolve, Semrush is dedicated to providing marketers with all the tools and data they need to adopt and maintain a strong online presence everywhere it matters.
Semrush, Ahrefs, and other similar platforms collect and process data differently, so it's normal for their results to differ.
None of these tools has access to Google's internal keyword-level data or another website's analytics, so they all use their own statistical models and large-scale datasets to produce reliable estimates.
In fact, even Google's own tools don't always report identical numbers. For example, Google Search Console and Google Analytics often show different organic traffic figures because they measure this metric using different methodologies.
Yes. Semrush is GDPR-compliant and handles personal data in accordance with the requirements of the GDPR.
To protect customer data, Semrush uses a combination of organizational and technical safeguards, including encryption, access controls, and SOC 2-audited security processes.
The data that Semrush uses to power its tools (like clickstream) is fully anonymized and does not contain personally identifiable information (PII). This means the traffic, keyword, and audience insights surfaced across the platform are built from unidentified data, not individual user records.
You can learn more about Semrush's privacy and security practices in the company's Privacy Policy and Security page.
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