Results for Tag ‘Accessibility’

GitHub Repository | Live Demo Imagine a web where every image is instantly understandable to everyone, including the 2.2 billion people globally with vision impairments. This is a massive engineering challenge. Developers often view writing descriptive alt text as a manual chore that slows down release cycles. This…

I’ve worked on enough campaigns to know that when a team produces one great video, the next step is creating a version for TikTok, YouTube, Instagram, LinkedIn, email, landing pages, etc. In content marketing, this is referred to as video repurposing or content recycling. On paper, reusing a video should…

Alt text is essential. Without it, screen readers can’t interpret images, leaving key content inaccessible to the estimated 43.3 million people who are blind and 295 million who have moderate to severe vision impairment, roughly 4% of the world’s population.  Accessibility is not just a moral imperative; it’s also…

Generative AI has opened the door to new possibilities in creative workflows. But for enterprises, adopting “creative automation” isn’t as simple as plugging in an AI model and watching magic happen. The reality is that while GenAI can generate impressive outputs, like full scene localization, smart personalization, infinite variants, without…

The European Accessibility Act (EAA) is designed to make digital products and services usable by everyone, including people with disabilities. That includes video, whether it’s a product demo, educational content, or marketing material. And this isn’t a small audience, as over 87…

I’ve recently been learning about web accessibility in order to write the Accessible Media guide in the Cloudinary docs. The guide focuses on how to make use of Cloudinary functionality to help make the images and videos on your website accessible to everyone. This means adding alternative text to…

Video content is exploding across search, social media, and AI-generated answers, but few optimize for discoverability or accessibility. When people think of SEO, the first things that come to mind might be text based: keywords, backlinks, page speed, etc., but Google search has changed. AI-powered answers, video-first social feeds, and…

Many teams assume their video players are accessible by default. However, most don’t meet Web Content Accessibility Guidelines (WCAG) 2.1 AA or European Accessibility Act (EAA) standards, especially when it comes to screen reader support, keyboard navigation, and flexible captions. With these…

In our previous guide on testing videos for accessibility, we audited our content library and looked for gaps like missing captions, inaccessible players, unlabeled elements, and others. But quick fixes aren’t enough if you’re building or embedding video players at scale. This guide is for teams…