Cross-Cultural Usability Studies

🌎 Designing Cross-Cultural And Multi-Lingual UX. Guidelines on how to stress test our designs, how to define a localization strategy and how to deal with currencies, dates, word order, pluralization, colors and gender pronouns. ⦿ Translation: “We adapt our message to resonate in other markets”. ⦿ Localization: “We adapt user experience to local expectations”. ⦿ Internationalization: “We adapt our codebase to work in other markets”. ✅ English-language users make up about 26% of users. ✅ Top written languages: Chinese, Spanish, Arabic, Portuguese. ✅ Most users prefer content in their native language(s). ✅ French texts are on average 20% longer than English ones. ✅ Japanese texts are on average 30–60% shorter. 🚫 Flags aren’t languages: avoid them for language selection. 🚫 Language direction ≠ design direction (“F” vs. Zig-Zag pattern). 🚫 Not everybody has first/middle names: “Full name” is better. ✅ Always reserve at least 30% room for longer translations. ✅ Stress test your UI for translation with pseudolocalization. ✅ Plan for line wrap, truncation, very short and very long labels. ✅ Adjust numbers, dates, times, formats, units, addresses. ✅ Adjust currency, spelling, input masks, placeholders. ✅ Always conduct UX research with local users. When localizing an interface, we need to work beyond translation. We need to be respectful of cultural differences. E.g. in Arabic we would often need to increase the spacing between lines. For Chinese market, we need to increase the density of information. German sites require a vast amount of detail to communicate that a topic is well-thought-out. Stress test your design. Avoid assumptions. Work with local content designers. Spend time in the country to better understand the market. Have local help on the ground. And test repeatedly with local users as an ongoing part of the design process. You’ll be surprised by some findings, but you’ll also learn to adapt and scale to be effective — whatever market is going to come up next. Useful resources: UX Design Across Different Cultures, by Jenny Shen https://lnkd.in/eNiyVqiH UX Localization Handbook, by Phrase https://lnkd.in/eKN7usSA A Complete Guide To UX Localization, by Michal Kessel Shitrit 🎗️ https://lnkd.in/eaQJt-bU Designing Multi-Lingual UX, by yours truly https://lnkd.in/eR3GnwXQ Flags Are Not Languages, by James Offer https://lnkd.in/eaySNFGa IBM Globalization Checklists https://lnkd.in/ewNzysqv Books: ⦿ Cross-Cultural Design (https://lnkd.in/e8KswErf) by Senongo Akpem ⦿ The Culture Map (https://lnkd.in/edfyMqhN) by Erin Meyer ⦿ UX Writing & Microcopy (https://lnkd.in/e_ZFu374) by Kinneret Yifrah

Getting the right feedback will transform your job as a PM. More scalability, better user engagement, and growth. But most PMs don’t know how to do it right. Here’s the Feedback Engine I’ve used to ship highly engaging products at unicorns & large organizations: — Right feedback can literally transform your product and company. At Apollo, we launched a contact enrichment feature. Feedback showed users loved its accuracy, but... They needed bulk processing. We shipped it and had a 40% increase in user engagement. Here’s how to get it right: — 𝗦𝘁𝗮𝗴𝗲 𝟭: 𝗖𝗼𝗹𝗹𝗲𝗰𝘁 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 Most PMs get this wrong. They collect feedback randomly with no system or strategy. But remember: your output is only as good as your input. And if your input is messy, it will only lead you astray. Here’s how to collect feedback strategically: → Diversify your sources: customer interviews, support tickets, sales calls, social media & community forums, etc. → Be systematic: track feedback across channels consistently. → Close the loop: confirm your understanding with users to avoid misinterpretation. — 𝗦𝘁𝗮𝗴𝗲 𝟮: 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 Analyzing feedback is like building the foundation of a skyscraper. If it’s shaky, your decisions will crumble. So don’t rush through it. Dive deep to identify patterns that will guide your actions in the right direction. Here’s how: Aggregate feedback → pull data from all sources into one place. Spot themes → look for recurring pain points, feature requests, or frustrations. Quantify impact → how often does an issue occur? Map risks → classify issues by severity and potential business impact. — 𝗦𝘁𝗮𝗴𝗲 𝟯: 𝗔𝗰𝘁 𝗼𝗻 𝗖𝗵𝗮𝗻𝗴𝗲𝘀 Now comes the exciting part: turning insights into action. Execution here can make or break everything. Do it right, and you’ll ship features users love. Mess it up, and you’ll waste time, effort, and resources. Here’s how to execute effectively: Prioritize ruthlessly → focus on high-impact, low-effort changes first. Assign ownership → make sure every action has a responsible owner. Set validation loops → build mechanisms to test and validate changes. Stay agile → be ready to pivot if feedback reveals new priorities. — 𝗦𝘁𝗮𝗴𝗲 𝟰: 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝗜𝗺𝗽𝗮𝗰𝘁 What can’t be measured, can’t be improved. If your metrics don’t move, something went wrong. Either the feedback was flawed, or your solution didn’t land. Here’s how to measure: → Set KPIs for success, like user engagement, adoption rates, or risk reduction. → Track metrics post-launch to catch issues early. → Iterate quickly and keep on improving on feedback. — In a nutshell... It creates a cycle that drives growth and reduces risk: → Collect feedback strategically. → Analyze it deeply for actionable insights. → Act on it with precision. → Measure its impact and iterate. — P.S. How do you collect and implement feedback?

Surveys aren't enough. You're missing big opportunities if you rely only on surveys for customer feedback. Customers share what they think all the time—but not always in direct ways. The best brands go beyond surveys to uncover what really matters. Here are 3 overlooked ways to gather customer feedback: 🗣️ Listen to Unsolicited Feedback – Reviews, social media comments, and even casual mentions hold valuable insights. 📞 Tap into Frontline Teams – Customer service and sales teams hear real frustrations and needs every day. 📊 Analyze Behavioral Data – Actions speak louder than words. Where do customers hesitate, drop off, or struggle? Surveys are just one piece of the puzzle. Ready for smarter ways to gather feedback? Get more hacks in this article. #CX #CustomerFeedback #CustomerExperience #VoC #CustomerSurvey

Is cultural competence really enough? It can be powerful when you're working with specific community segments. For instance, if you've gathered data revealing the top Hispanic communities you serve—like Guatemalans, Nicaraguans, and Salvadorians—cultural competence becomes a strategic asset in connecting meaningfully with those groups. But with the Hispanic community in the U.S. representing more than 24 different countries, a one-size-fits-all approach simply doesn’t work. That’s where Cultural Intelligence (CQ) comes in—a skill that’s not just about understanding customs but about thriving in various cultural contexts. Cultural Intelligence is about more than checking off a box; it’s about truly connecting with people from different backgrounds and creating an environment where everyone can contribute and succeed. Here’s what makes Cultural Intelligence crucial: 👉🏽 It drives team performance. Multicultural teams with high CQ don’t just coexist—they excel. It’s not enough to have diversity on paper; you have to leverage it to achieve real results. 👉🏽 It’s the mark of a dynamic leader. Leaders with high CQ don’t just manage—they adapt. They engage with different perspectives and navigate cultural nuances to bring out the best in their teams. 👉🏽 It fuels organizational growth. Cultural Intelligence is more than a buzzword—it’s a strategic advantage that can propel innovation and success in today’s global market. To start embracing Cultural Intelligence in your organization, consider these actionable steps: ⭐ Invest in Continuous Learning: Provide ongoing training for leaders and teams to deepen their understanding of different cultures and how to interact effectively. ⭐ Encourage Cross-Cultural Mentorship: Create opportunities for employees from diverse backgrounds to mentor and learn from each other, nurturing mutual respect and understanding. ⭐ Develop Inclusive Communication Strategies: Ensure all internal and external communication reflects cultural sensitivity and inclusivity. ⭐ Measure and Monitor Progress: Regularly assess your organization’s cultural intelligence and inclusivity initiatives, and be willing to make adjustments as needed. As we approach Hispanic Heritage Month, let’s reflect on how we can go beyond cultural competence and embrace true Cultural Intelligence. It’s time to elevate our leadership and make our workplaces more inclusive and dynamic.🙌🏽

Ensuring collaboration is central to a product's success during the UX strategy phase begins with uncertainty about where to start. ➡️ It's important to start by integrating resources and knowledge from various areas of expertise. Here's a combined approach on my experience to get a successful results and great user satisfaction rate 1️⃣ Get Smart Early in the Process: Involvement: Bring in PMs, Engineers, Designers, Researchers, and key stakeholders early to gain insights. Understanding: Focus on the "4W's" (Who, What, When, Where), technical impact, and project scope.
 2️⃣ Learn and Explore: Understanding Customer Needs: Identify customer pain points and their actual needs. Analysis and Metrics: Make assumptions, conduct competitive analysis, and define success metrics and current statistics.
 3️⃣ Define Problem: Validation and Conceptualization: Validate the problem, draft high-level concepts, and define hypotheses for testing.
 4️⃣ Design: Concept Creation: Develop low-fidelity (low-fi) concepts and involve researchers for testing. Collaboration: Show concepts to Tech and PMs, and address technical challenges.
 5️⃣ Re-iterate: Feedback and Refinement: Fix the main journey (happy path), take internal and external feedback, and implement changes. Testing: Conduct another round of testing.
 6️⃣ Hand off to Development: Finalization and QA: Design the final prototype, perform QA testing, and ensure all workflows are correct. Cross-Platform Check: Ensure designs are optimized for all viewports. Approval: Get sign-off from all parties before handing over to development.
 7️⃣ Launch and Monitor: Post-Launch Feedback: After launching, gather feedback through success metrics and third-party tools. Client and User Feedback: Seek feedback from real clients and conduct user interviews. Refinement: Address major feedback issues, prioritize, and monitor. Useful Resources ✅ Ux Vision — A vision is an aspirational view of the experience users will have with your product, service, or organization in the future. https://lnkd.in/gPPY-zPJ https://lnkd.in/g8Rc9pzp ✅ Outcome over Outputs — Work towards purposeful outcomes (problems solved, needs addressed, and real benefits) leads to better results. https://lnkd.in/gAFX_Wxw ✅ OKR in UX — Define objectives and measurable key results to guide and track UX work. https://lnkd.in/gDYvreN2 ✅ UX Goal Analytics — Focus on UX goals to drive analytics measurement plans, rather than tracking superficial metrics. https://lnkd.in/g3QmZqBd #UxStrategy #TransitionToUx #UxCoach #BeAvailable

To be a successful product engineer, it is important to think from a user perspective and make the user journey as seamless and frictionless as possible. Devtools Tech serves a global audience with large international user base. While designing the payment flow, I had the challenge to build it in a way that adapts to regional payment preferences. The Challenges: - The payment partner didn’t support regional pricing out-of-the-box. They were always showing INR based pricing. The customer had to see confusing international conversion during checkout - leading to drop-offs. - How to reliably identify user’s country and show regional plans? - Based on the country, how to show supported payment methods? - Bonus: If a customer sees the international pricing on the first visit and convert to a paid customer then they should see the same pricing always irrespective of the geo. My Solutions: - Created multiple pricing plans in major currencies within our payment system. - Rather than integrating any third party API to determine user’s country, I used the CDN provider’s (Cloudflare) headers to detect user country. This helps reduce latency. - Used the country to showcase the correct regional plans and personalised the payment order creation to show region based payment methods for a consistent and reliable experience. - Stored the region during subscription creation to ensure geo based pricing on subsequent visits! This helped me provide better user experience, apply my learnings, and improve overall product conversion. You can apply the same thought process to your job/side-projects/products and make your customers happy! To know more of such product learnings and master advanced frontend, be part of the journey - https://lnkd.in/gYkaCskP

There is a correlation between innovation and diversity, Gartner says. But, how do you lead a cross-cultural Product Design team to tap into their full potential? In today's globalized world, design teams are more diverse than ever. Companies are recruiting remotely, and individuals are increasingly seeking opportunities abroad. Embracing cultural sensitivity is a reality that enriches everyone’s life, but also may need some adjustments on leadership.  It requires us to adapt and find new ways to ensure that every team member feels included and valued. From my own experiences, here are a few things to consider: - Empathy is Key: Take the time to understand your team members' cultural backgrounds. Empathy fosters trust and helps bridge gaps in communication. - Effective Communication: Language barriers and communication styles can vary. Encourage open dialogue, and be patient with misunderstandings. - Diverse Perspectives: Embrace the richness of diverse perspectives. Different cultures bring unique insights to the table. - Cultural Nuances: Be aware of cultural nuances in design preferences and user behavior. What works in one culture may not in another. - Continuous Learning: Stay curious and never stop learning about different cultures. It's a journey, not a destination. Leading cross-cultural teams can be challenging, but it's also incredibly rewarding. When you create an environment that celebrates diversity and values every voice, innovation flourishes.

Your tech solutions might be universal, but business cultures rarely are. For founders expanding globally, understanding cultural nuances can make a world of difference. I've seen so many brilliant construction tech solutions face unexpected challenges internationally not because of product issues, but because of cultural cues that were hiding in plain sight. What works smoothly in your home market frequently encounters unexpected barriers abroad. In our latest Practical Nerds episode, Shubhankar and I explored three cultural patterns we've observed that often create unexpected challenges for founders expanding internationally: 1/ Trust deficit can kill deals in Asia before you realize what happened. Asian markets require relationships BEFORE transactions. That mid-deal silence? It's not disinterest—it's a fundamental lack of trust. When things stall, don't send another "just checking in" email. Request a direct call: "Hey, can we get on a call? I'd just like to hear from you." 2/ Europeans want facts, not hype. Your high-energy American pitch style? It can be "overcompensating" to Europeans. They're engineering-minded—lead with observations, not judgments. And remember: Europeans minimize downside before maximizing upside. Frame your solution as risk mitigation first, opportunity second. 3/ Middle East surprisingly loves American tech but demands in-person presence. Virtual meetings barely register as "meetings" at all. And forget the org chart—decisions flow through specific gatekeepers who might not even appear in formal hierarchies. What seems to work well for many companies in global expansion? Maintaining consistent products and channels while building localized teams who can navigate the nuances of each market's business culture. 👇 Dive deeper into our full analysis of global construction tech expansion below. #ConstructionTech #GlobalExpansion #BusinessCulture

Tell me what’s wrong with this picture: ➡️ An expat CEO initiates a handshake to welcome a new Emirati colleague. ➡️ The same CEO then asks to schedule a meeting with a Saudi client on a Friday at 12 PM. ➡️ Then, this CEO speaks in a direct and confrontational way to a Filipino team member. ➡️ And then, this CEO declines to meet an Indian team member’s family that was passing by the office quickly. If reading these scenarios triggered you; imagine what the person on the receiving end is experiencing. The interesting thing is, is that if you were to remove the cultural references - These scenarios would seem innocuous. CQ, or what is also known as Cultural Intelligence, is the ability to relate and work across cultures while understanding and embracing cultural differences. Today, a lack of cultural awareness is why many senior leaders are losing the respect of their teams and damaging their reputations. CQ encompasses four key components: 1️⃣ Cognitive CQ (Knowledge) - Understanding cultural norms, practices, values and beliefs. 2️⃣ Metacognitive CQ (Strategy) - Being aware of differences and adjusting your behaviour and thinking. 3️⃣ Motivational CQ (Drive) - Demonstrating an interest in learning about other cultures. 4️⃣ Behavioural CQ (Action) - Exhibiting respectful verbal and non-verbal actions when interacting with others. All four components are necessary if you want to be known as someone who respects and encourages diversity, and understands the subtle nuances that exist between cultures. By approaching cultural differences with curiosity and humility, and genuinely asking team members to share more about their cultures and preferences - You’ll create a more inclusive work culture that fosters respect, empathy and trust. #BestAdvice #Culture #Leadership

Stop reinventing the accessibility wheel. Standards, patterns, and guidance already exist. WCAG, ARIA, ISO, plus decades of lived experience from disabled people, have spec'ed out what works and what doesn’t. The problem isn’t the absence of accessible frameworks or design systems. The problem is that too many organizations treat accessibility like a novel experiment and an opportunity to do something splashy or unique rather than following the body of knowledge we already have. Sign language gloves, anyone? Don't waste time and money on one-off “innovations” and tool integrations that don't do what they claim Do focus on consistent implementation, testing with disabled users, maintaining internal accountability, and improving your accessibility maturity. That’s how you build products and services that are actually disability inclusive, instead of just trying to be disability inclusive. Where have you seen teams overcomplicate accessibility instead of applying what’s already proven? #Accessibility #Disability #WCAG #A11y