Marek Banczyk, Ph.D.

Establishing the set of global positioning collateral for Almi Decor brand in the context of Ade Line S.A. and Mediolan designers stategic alliances.

The Challenge: EXPO 2010 in Shanghai was set to focus on the city as the main theme of national exhibitions. It was best demonstrated by the official tagline of EXPO 2010: “Better city, better life.” The problem of my native Poland was it had no globally recognizable achievements in city developments and the regular promotion of Poland based on Chopin, vodka and pristine nature did not match well the EXPO 2010 main topic. Following this inconsistency, Poland’s two government agencies: Polish… Show more

The Challenge: EXPO 2010 in Shanghai was set to focus on the city as the main theme of national exhibitions. It was best demonstrated by the official tagline of EXPO 2010: “Better city, better life.” The problem of my native Poland was it had no globally recognizable achievements in city developments and the regular promotion of Poland based on Chopin, vodka and pristine nature did not match well the EXPO 2010 main topic. Following this inconsistency, Poland’s two government agencies: Polish Agency for Enterprise (PARP) Development and Polish Agency for Information and Investment (PAIIZ) announced call for concepts of Poland’s presence at the EXPO 2010 in Shanghai.
The Solution: Our project backed on the notion that Poland is not known at all through its cities so in order to change it one must act radically. We proposed a provocative action of setting the Polish pavilion at EXPO 2010 under the name of METROPOLAND (METROPOLISH STATE, METROPOLONIA, METROPOLOGNE, METROPOLEN), a fictionary new state made of Polish cities and capitalizing on the similarity of words: METROPOLIS – METRO POLISH, etc. We intended to stage it provocatively with an orchestrated passport controls and stamps issues by METROPOLAND to the visitors to suggest that Poland changed completely from nature idylle peasansts society to a conglomerate of dynamic cities. The exhibition itself was supposed to present a hybrid metropolis of METROPOLAND bringing best parts of the main Polish metropolises together. The Benefits: The METROPOLAND concept was bought by the PARP/PAIIZ government agencies but eventually it was considered too bold to make Poland’s official appearance at the exhibition. Our expertise on global city network and the location of Poland’s cities made substantial part of the official general concept of the EXPO 2010. Even in the form of a loose think-tank, we stood out as the main source of knowledge on the world city network and its consequences for Poland’s economy.
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Application Of Advanced NLP and KNN Algorithms In Talent Mapping For The Automotive Industry: The 2nd and 3rd Tier Locations In Europe.

KNN versus Random Forest And Gradient Boosting In Predicting Salaries And Availability Of Technology, Research And Business Skills In Europe And Asia For The Food Industry

Modified GPT-3 Model For Predictive Analytics Of The Skill Sets With Confusing Search Terms.
Project for: World's leading consulting company

NLP-Based Prediction Of The Global And Macroregional Supply And Demand Distribution Patterns Of The Skill-Set-Specific Technology Talent Profiles In Post-Covid World
Project for: Technology Monitor published by New Statesman Media Group.

Using Clustering Algorithms To Predict The Concentration Patterns Of 11 Major Categories Of The Urban Services In The World Cities: Personal Services, B2B Services, Food Services, Financial Services, Public Services, Culture, Leisure, Healthcare, Well-Being, Education, Travel and Retail

AI-based Prediction Of The Ten Business Metrics Used In Global Location Strategy: SSC Employment, Students, SSC Talent Demand, FIPRO Employment And Selected Salaries.
Macroregional Editions: a) Western Europe, b) Eastern Europe, c) North America, d) Latin America and The Caribbean, e) Asia Pacific.

We were commissioned as Cityglobe by MedyaCity, the company acting on behalf of the City of Istanbul to design and develop the big conference on global/smart cities.

Working with the international team I and Jason Potts developed the program and the speaker list for the Conference at the World Cities Expo 2017 - the global scale event organized by the Metropolitan Municipality of Istanbul. The expo and the conference drew massive crowds and the speakers I invited and was honored to work… Show more

We were commissioned as Cityglobe by MedyaCity, the company acting on behalf of the City of Istanbul to design and develop the big conference on global/smart cities.

Working with the international team I and Jason Potts developed the program and the speaker list for the Conference at the World Cities Expo 2017 - the global scale event organized by the Metropolitan Municipality of Istanbul. The expo and the conference drew massive crowds and the speakers I invited and was honored to work with such as Jenn Beard of Mozilla, prof. Roberto Cervero of Berkeley, prof. Solomon Darwin of Berkeley, Scott Turnbull of US Ignite, David Gilford of Intersection, Carlos Moreno of Paris, Lillian Pierson of DataMania, Karen Scott of The White House or Antoni Vives of Barcelona delivered fantastic performances that helped this conference become a grat success. The MedyaCity team of the leader Sensin Genc supported by Merve Mucak and Tugce Tackin did totally impossible job. Its organization was exemplary even against the world's highest standards.

It turned out one of the best event of the past 12 months in the world.

What is very hard to believe is that it was organized in just about 3 months. Show less

Cityglobe finds best global locations for companies and new global investors for cities. It's direct user-managed network matching the needs of companies and cities, the global and the local. For a company, Cityglobe is a one-stop solution to find, compare and select the smartest global location for any sort of business presence: production site, sales office, business outsourcing. For a city, it is an everlasting connection to thousands of foreign investment opportunities. It's affordable… Show more

Cityglobe finds best global locations for companies and new global investors for cities. It's direct user-managed network matching the needs of companies and cities, the global and the local. For a company, Cityglobe is a one-stop solution to find, compare and select the smartest global location for any sort of business presence: production site, sales office, business outsourcing. For a city, it is an everlasting connection to thousands of foreign investment opportunities. It's affordable globalization for every company and global investment promotion for every city worldwide. Cityglobe empowers the new world of global cities.

This project resulted in the global business development.
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Atheneum Partners is one of the largest expert consulting companies in the world, if covers about 250 000 experts from 7000 market niches. I was contracted several times by Atheneum and delivered senior advisory services on pharmaceutical markets to the undisclosed international high-profile Clients.

The Challenge: Many independent reports demonstrated that companies need to use predictive analytics in the field where taking wrong decisions costs most – in human resources. The everlasting problem of predicting how good employee the candidate will make was never sufficiently solved by theoretical models. Qualaboris Institute (Qi) engaged in co-operation with renowned psychologists like prof. James C. Kaufman, president-elect Division X American Psychological Association or prof. Christopher… Show more

The Challenge: Many independent reports demonstrated that companies need to use predictive analytics in the field where taking wrong decisions costs most – in human resources. The everlasting problem of predicting how good employee the candidate will make was never sufficiently solved by theoretical models. Qualaboris Institute (Qi) engaged in co-operation with renowned psychologists like prof. James C. Kaufman, president-elect Division X American Psychological Association or prof. Christopher C. Henrich of GSU, Atlanta in order to empirically examine which measurable individual qualities (belonging to intelligence, personality or creativity domains) correlate with success in which jobs in the real life business.The Solution: We proposed over 60 psychometric variables belonging to various domains (inelligence, personality, creativity, biometry) and designed the Qi Competence Radar. We ran multiple regressions to find the most important psychometric and non-psychometric correlates of professional profile and job success (external measures). The results enabled us to build competency models (area-specific) for professionals divided into various functional areas (like marketing, accounting, sales, etc). Because of the very robust and domain-specific data (N=4818, over 100 variables in total) the models demonstrate relatively high goodness (coefficient of determination range: 0.3-0.6) The Benefits: The results of the Qi Competence Radar paved way to manBase system, world’s first on-line platform for competency-based volume recruitment. The total testing time was reduced from over 130 minutes to 58 minutes and the accuracy of predictions improved.The research itself remains one of the largest and deepest endeavor of its kind in the world to date. The publication of results in a top-tier scientific journals is in preparation. Show less

The Challenge: New brands are rising exponentially. Only new domains grow at about 10 000 000 a year which is way more that ALL THE WORDS in the TOP TEN INETERNET languages. There is a striking and widening gap between the demand for new original brand names and the supply of new words in the language. Global competition of everyone against everyone and internet as the global and democratic clash of all again all (everyone can take your dream domain 5 seconds before you) makes it even tougher… Show more

The Challenge: New brands are rising exponentially. Only new domains grow at about 10 000 000 a year which is way more that ALL THE WORDS in the TOP TEN INETERNET languages. There is a striking and widening gap between the demand for new original brand names and the supply of new words in the language. Global competition of everyone against everyone and internet as the global and democratic clash of all again all (everyone can take your dream domain 5 seconds before you) makes it even tougher. But the most important fact is that, unlike graphic design or sound design (composition), the world has never developed ANY systemic methodology of enhancing design of new words that would be both well-grounded in theory of language, empirically reliable and practically useful. VERBOTRONIC Project is an ambitious try to address these issues and breakthrough methodology of brand name valuation and develop a pioneer software for naming. It combines linguistic research, marketing theory and IT development. The Solution: I have conceptualized the project and designed the research with help of Karol Fekner (innovative investor with good command over quantitative models) and Tomasz Kuczmarski (linguist of UAM) who ran the statistical analysis. It resulted in a breakthrough quantitative modelling of hundreds of word structure characteristics. We formulated several hypotheses of rules underlying popularity of and survival rate of word structures in the language (research on English and Polish completed) using both dictionaries and large digitalized language corpora.. The Benefits: It is probably the largest set of quantitatively defined linguistic features determining potential “goodness” of a new word achieved to date. It paves ground for system development that is set to revolutionize brand naming in the internet era. Show less

The Challenge: The choice of markets to support the developing very broad portfolio of SYNOPTIS Pharmawas of critical importance because the company had limited resources, specific advantages and no prior experience in the field. The strategic decisions involved many company-specific risk factors going beyond the regular market analytics. The Solution: I used the IMS Health basic data on SKU level (over 100 000 records) and data from other sources to create PHARMASCOPE or a quantitative model… Show more

The Challenge: The choice of markets to support the developing very broad portfolio of SYNOPTIS Pharmawas of critical importance because the company had limited resources, specific advantages and no prior experience in the field. The strategic decisions involved many company-specific risk factors going beyond the regular market analytics. The Solution: I used the IMS Health basic data on SKU level (over 100 000 records) and data from other sources to create PHARMASCOPE or a quantitative model for company-specific market attractiveness valuation comprising external and internal success and risk factors. It allowed mapping of all pharma markets into three-dimensional matrices and included individual trend projections for each market individually. The Benefits: PHARMASCOPE provided insightful yet comprehensible analysis of all 1100+ pharma markets on level IMS CHC4 (most detailed product groups considered ‘market’), 3-stage ranking and final quantitative selection of the top 24 markets for in-depth analysis. It was the major basis for new product development plans. Show less

The Challenge: In the 2nd phase of pre-launch market screening, every potential market for new product launch required very insightful, qualitative analysis of existing patient situation, clinical background, purchasing behaviors of pharmacies and patients and quantitative breakdown of the existing product segments dynamics. The Solution: I combined marketing edge with the knowledge of principles of Evidence-based Medicine (EBM). I used secondary sources and conducted several primary market… Show more

The Challenge: In the 2nd phase of pre-launch market screening, every potential market for new product launch required very insightful, qualitative analysis of existing patient situation, clinical background, purchasing behaviors of pharmacies and patients and quantitative breakdown of the existing product segments dynamics. The Solution: I combined marketing edge with the knowledge of principles of Evidence-based Medicine (EBM). I used secondary sources and conducted several primary market surveys to thoroughly examine over 30 product markets corresponding with: varicose and venal circulation problems, cardiovascular diseases, male infertility, menopause, hormonal therapy complications, gynecological conditions, neurosis and depression, liver and gastrointestinal tract conditions. The Benefits: All 17 new products designed on basis of these analyses featured an evidence-based competitive advantage in formulation against the market status quo. Show less

The Challenge: After 20 years of economic transition, both business sector and public policy makers realized the critical importance of factoring the dynamics and mutual relations of city economies in their strategic decisions. Yet there were no reports available comprehensively measuring the city power. No single economic variable from national statistics seemed to explain the situation either. NORDEA Bank, part of the largest financial group of Northern Europe, and METROPOLIA Magazine… Show more

The Challenge: After 20 years of economic transition, both business sector and public policy makers realized the critical importance of factoring the dynamics and mutual relations of city economies in their strategic decisions. Yet there were no reports available comprehensively measuring the city power. No single economic variable from national statistics seemed to explain the situation either. NORDEA Bank, part of the largest financial group of Northern Europe, and METROPOLIA Magazine commissioned us to find new ways of measuring and demonstrating the power and hierarchy of Polish cities. The Solution: Working in co-operation with my fellow researchers of IKER and Konsorcjum Metropolia Poznan think-tank, I designed the research scheme and valuation model of an ultimate index of city ability to achieve socioeconomic excellence. It was named Metropolis Power Index or METROX and comprised of three sub-indices for economic power, scale and quality of life and business network connectivity. The Benefits: The resulting NORDEA METROX.PL reports (editions 2008, 2009, 2010, 2013 in preparation) provided business decision makers and public players with sound basis on the development dynamics of Polish cities in the way never presented before as we focused on the processing power and not the acquired position. The METROX methodology as acclaimed by the most prominent scientists in the field: prof. Gorzelak, Director of EUROREG Center and prof. Jalowiecki, Chair of the UNESCO Sustainable Development at University of Warsaw. Show less

The Challenge: SYNOPTIS Pharma, new pharmaceutical company needed a cost-effective system of new product development while the full-scale in-house R&D department was not in line with the company’s business model. The Solution: I have established and coordinated a network of in-house and outsourced functions such as: medical supervision, clinical data monitoring, market analysis and forecasting, physical product development and contracting, marketing concept design and registrations. I have… Show more

The Challenge: SYNOPTIS Pharma, new pharmaceutical company needed a cost-effective system of new product development while the full-scale in-house R&D department was not in line with the company’s business model. The Solution: I have established and coordinated a network of in-house and outsourced functions such as: medical supervision, clinical data monitoring, market analysis and forecasting, physical product development and contracting, marketing concept design and registrations. I have assumed the central process ownership. The Benefits: The system was capable of delivering one new and innovative product plan per month on average. All new products were rooted in both consumer and public health trends and newest clinical results. Show less

The Challenge: The world leaders in 2009 were already starting to realize the power of culture and creative industries. There was still much of a uncertainty of how to classify and compare various data on creative economy by national statistics. One of the first developments in this regard was new framework for culture and creative industries proposed for UNESCO official manual. The Creative Economy Program the United Nations in Geneva organized high panel for experts to analyze and discuss… Show more

The Challenge: The world leaders in 2009 were already starting to realize the power of culture and creative industries. There was still much of a uncertainty of how to classify and compare various data on creative economy by national statistics. One of the first developments in this regard was new framework for culture and creative industries proposed for UNESCO official manual. The Creative Economy Program the United Nations in Geneva organized high panel for experts to analyze and discuss the options. I was among the other exeprts during this session, we have not reached a satisfactory consensus yet. The Solution: Following the UN summit in Geneva, I have designed and proposed Creative-12 or the revised version of the UNESCO Framework based on the nested model of creative industries of which design sector was made the central and dominant one. The Benefits: It brought more attention to the design industry and the very mechanism of value creation through design which helped UNESCO and UNCTAD government partners understand the design impact on their economies. In UNCTAD’s new 2010 Creative Economy report the design setor alone accounted for roughtly half of the total world exports of creative goods. Show less

The Challenge: Frequent public debate on place marketing and numerous commercial assignments prompted me to review the existing methods of brand valuation in the course of my Ph.D. dissertation. No single methodology was found capable of capturing the difference between commercial brands and place brands and provide sound quantitative basis for a complex valuation. The Solution: Departing form the concepts of prof. Roger Sinclair of Wittwatersrand University and the methodological failure of… Show more

The Challenge: Frequent public debate on place marketing and numerous commercial assignments prompted me to review the existing methods of brand valuation in the course of my Ph.D. dissertation. No single methodology was found capable of capturing the difference between commercial brands and place brands and provide sound quantitative basis for a complex valuation. The Solution: Departing form the concepts of prof. Roger Sinclair of Wittwatersrand University and the methodological failure of Simon Anholt’s hexagon, I proposed six-dimensional functional brand valuation model. It describes a brand as benefit generator and covers the major financial (investments, tourism, exports) and socio-economic (migrations, public diplomacy, social integrity) types of benefit flows. I elaborated on the model and valuation method in my Ph.D. work, while the basics were presented during the 14th ACEI International Conference in Vienna, 2006. The Benefits: The model has been in use ever since in several brand valuation and brand development projects for regions (Wielkopolska, Warmia and Mazury). It has also made base of the Interbrand award winning (2010, 2011) branding strategy of the City of Poznan, Poland’s second city economy. Show less

The Challenge: Poland has never had a full-scale modern arts museum. Therefore the 2005 breakthrough joint decision by the Ministry of Culture and the City of Warsaw meant Poland’s largest cultural investment ever (above EUR 70 million). It sparkled strong reactions and controversies. I was hired to lead the team responsible for defining completely new visitor-oriented concepts of museum’s activities and to introduce cultural economics into the museum management. The Solution: The works started… Show more

The Challenge: Poland has never had a full-scale modern arts museum. Therefore the 2005 breakthrough joint decision by the Ministry of Culture and the City of Warsaw meant Poland’s largest cultural investment ever (above EUR 70 million). It sparkled strong reactions and controversies. I was hired to lead the team responsible for defining completely new visitor-oriented concepts of museum’s activities and to introduce cultural economics into the museum management. The Solution: The works started with a global benchmarking study on best practices of modern arts museums comprising over 30 top musueums of the world. I paid personal visits major museums in Europe and Americas. At the same time, working with Poland’s top art curators like Anda Rottenberg, I defined museum’s Mission and added the modern cultural economics perspective. The resulting strategic guidelines for the Warsaw Museum of Modern Arts my team produced incorporated best practices from the entire world with educational mission and user (visitor) value maximization. It was approved as museum’s basis for future operations (opening in 2014) The Benefits: The project provided first guidelines for the modern arts museum strategic management in Poland well founded in world’s best practices and most current models of cultural economics. Show less

I was hired to create marketing and develop business of a new company in home decor industry (British capital) operating between South East Asia and Europe.

+ Developed brand and the entire product portfolio in three major categories: sleeping, dining and living room furniture
+ Created subbrands for more than 100 products
+ Drove the team of designers successfully to produce over 300 product designs
+ Built production operations and implemented the designs hands on in various… Show more

I was hired to create marketing and develop business of a new company in home decor industry (British capital) operating between South East Asia and Europe.

+ Developed brand and the entire product portfolio in three major categories: sleeping, dining and living room furniture
+ Created subbrands for more than 100 products
+ Drove the team of designers successfully to produce over 300 product designs
+ Built production operations and implemented the designs hands on in various production sites in Indonesia which meant temporary management over factory divisions with local labor force Show less

The Challenge: BASF, The Chemical Company, present in over 80 countries of the world, faced a very specific situation in Asia Pacific in the late 1990’s. On one hand, this region surged as one of the most dynamic global revenue generator, on the other hand – there were many issues unsolved between the countries of the region. The major question was which national market should be supplied form which regional production site and at what transfer price. The Solution: Following several months of… Show more

The Challenge: BASF, The Chemical Company, present in over 80 countries of the world, faced a very specific situation in Asia Pacific in the late 1990’s. On one hand, this region surged as one of the most dynamic global revenue generator, on the other hand – there were many issues unsolved between the countries of the region. The major question was which national market should be supplied form which regional production site and at what transfer price. The Solution: Following several months of my hands-on co-ordination of regional exports and imports from the central place in Singapore (textile chemicals business unit), the company okayed this direction and introduced a general command and control center (with limited physical stock capacity) in Singapore named Asia Pacific Trading Centre (APTC). I was responsible for textile chemicals in the respective task force because I started the co-ordination processes and I had already good relations with the national companies (frequent visits to China, India, Indonesia, Thailand and Malaysia). The APTC assumed processing and control over all international purchase and sales orders between the 15 countries: Australia, Bangladesh, China, India, Indonesia, Malaysia, New Zealand, Pakistan, the Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand and Vietnam. The Benefits: The APTC concept substantially streamlined the operations in the regions, which reduced distribution costs while retaining flexibility of the national companies. At the same time, the central co-ordination of the network of orders between the 15 countries helped prevent the intra-company undesired competition between the companies and brought stability into the region disturbed by the 1997 financial crisis. Show less

DomData is an innovative IT company of German capital origins. It produced the software for large housing estates management companies and Poland office was responsible for the development of national language versions for countries of the entire Europe.

I was hired to the Spanish team as I was the only person capable of translating software directly from German to Spanish. My team comprised of one Spanish and two Peruvian nationals.

Because of my command of the majority of… Show more

DomData is an innovative IT company of German capital origins. It produced the software for large housing estates management companies and Poland office was responsible for the development of national language versions for countries of the entire Europe.

I was hired to the Spanish team as I was the only person capable of translating software directly from German to Spanish. My team comprised of one Spanish and two Peruvian nationals.

Because of my command of the majority of languages involved, I was later assigned to co-develop and manage the multi-lingual online dictionary (6 European languages).

RESPONSIBILITIES:

➢ To develop the Spanish language version of the systems,
➢ To coordinate the team of translators,

ACCOMPLISHMENTS:

➢ I significantly accelerated making of the Spanish version of the system because - unlike other team members - I did not have to use the interim translations from German to English
➢ I co-created and managed large parts of the internal network based multidicionary of all languages in action (Spanish, French, Italian, English, German and Polish) as I had communicative command over all these languages and could operate on each pair of them directly. (NOTE it was back in 1997 when there was no Google translate even distantly imaginable) Show less

Application of The Decision Tree Algorithm To Predict The Optimal Location For A Pharmacy In An American City. Experimental Model For NYC.