Security is not a product. It is a culture. Cindy Wubben is CISO at Visma and connects companies to the knowledge, infrastructure, and network of the group. She explains what that means in practice to be part of Visma. What you will learn: → Why an ISO certificate is not enough → What happens when you have a major incident → How knowledge from one company makes the entire network stronger Full interview in the comments. #Visma #SecretSauce #Cybersecurity #SecurityCulture #ScaleUp
About us
Visma is a leading provider of mission-critical business software, with revenue of € 2.8 billion in 2025 and 2.5 million customers across Europe and Latin America. By simplifying and automating the work of SMBs and the public sector, we help unleash the power of digitalization and AI across our societies and economies. For more information, visit visma.com
- Website
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http://www.visma.com
External link for Visma
- Industry
- Software Development
- Company size
- 10,001+ employees
- Headquarters
- Oslo
- Type
- Privately Held
- Specialties
- Software, ERP, Payroll, HRM, Procurement, accounting, and eGovernance
Products
Locations
Employees at Visma
Updates
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🌐What does the future of AI-native product development actually look like? Last week in Oslo, we brought together the people building it. The Visma AI Engineering Pioneers Summit gathered 45 of our frontrunners — engineers, CTOs, and AI enthusiasts from companies across Europe and Latin America. Two days. One shared mission: learn from the best, so the best can get even better. Scaling together. That's the power of the Visma network. When pioneers from across the continents come together to openly share real use cases, hard-won lessons, and honest conversations about what building with AI actually looks like today, the whole group moves faster. The pace of change isn't slowing down. The leaders who will define the next decade aren't the biggest; they're the fastest, the most local, and the most connected. That's Visma. 170 companies. One group. Decentralised by design, powerful by nature. Learning and scaling together. We're proud of the pioneers across our companies who are already showing the way. 🚀 #AIEngineering #Visma #ProductDevelopment #ArtificialIntelligence #Innovation
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💡 Mission-critical software and 'move fast and break things' don't mix. Our CEO, Merete Hverven, on why reliability is the real AI feature that matters for the 2.5 million businesses we serve.
In the AI era, trust is the ultimate software feature We recently studied what drives nearly 2,000 small business leaders' willingness to choose and pay for business software. While "safe and secure" and "reliable" both featured in the top five, "AI-powered" landed second to last. Is this telling us that they don’t care about AI, or they just don’t care about the hype? I firmly believe it’s the latter. They might not care about technology for its own sake, but they care deeply about the efficiency and administrative benefits AI can bring. However, a florist in Berlin or a plumber in Warsaw isn’t racing to build their own AI solutions. They just want reliable solutions that make their life easier. At Visma, we see a future where our 2.5 million SMB customers use AI agents to handle large parts of their accounting workflows with superhuman speed and accuracy, and where AI offers a "virtual CFO", giving them data-driven strategic advisory once reserved for the largest enterprises. We're building this now, and faster than at any point in our history. This is how AI reaches the real economy. It’s not through everyday businesses becoming prompt engineers, it’s through the systems already running them. For an entrepreneur managing payroll for twenty people or filing taxes across three jurisdictions, software isn't just a tool for productivity. It is a tool for survival. Through that lens, our customers’ ranking of AI is a sophisticated risk assessment. In the mission-critical world of accounting and payroll, the cost of an error is not a minor glitch - it is a legal liability or a broken relationship with the employees depending on you. The true value of AI here is empowering the human in the loop - enabling faster, better decisions. But that requires a deterministic core underneath the intelligence. When a government changes a VAT rate at midnight, a business owner doesn’t want an AI to "hallucinate" a plausible figure. They need a hard-coded system that ensures every invoice issued the next morning is legally valid. That’s the difference between AI as a feature and AI as infrastructure. The "move fast and break things" ethos of pure AI experimentation is fundamentally incompatible with mission-critical applications that keep economies running. The entrepreneurs in our study weren't rejecting AI. They were showing us how they want it: reliable, secure, and woven into the tools they already depend on, so they can spend less time on tax returns and payroll, and more time on the reason they started their business in the first place. That’s not a constraint on AI’s potential, it’s how AI reaches the real economy.
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🚀 What’s the first step to a successful AI strategy? Hiring the right people. As Managing Director of PowerOffice AS, Lise Mentzoni is focused on maintaining the highest user satisfaction in the industry for six years running. Her secret? Treating AI as an assistant that clears the desk of repetitive tasks, leaving room for the one thing technology can’t replicate: human creativity. 👇 Discover how Visma company PowerOffice – and their 100,000 customers – is turning a jungle of data into a foundation for better advisory services.
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🇧🇷 Expanding in Brazil We are excited to welcome two leading Brazilian SaaS providers, Dootax and Pag Útil. As Brazil enters a landmark tax reform period, this move reinforces our commitment to providing mission-critical software that simplifies complexity for SMBs. Following our acquisitions of Conta Azul and MaisMei, we are proud to offer a truly differentiated ecosystem in the Brazilian market. A warm welcome to our new colleagues! Together, we are shaping the future of digital business in Latin America.
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🚀 What is really changing in accounting? Not what everyone says. Joris Dresselaers, Business Area Director at Visma, on the shift that goes far beyond e-invoicing and what it means for accountants, their clients, and the markets still facing this transition ahead. 🔗 Find the full article in the comments #Visma #LocalSpotlight #AIinAccounting #FutureOfAccounting #Belgium
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🎯 Stop chasing the #AI revolution. Start mapping your friction. According to Wilson Guo, VP RevOps, Data & AI at Teamleader, the biggest mistake leaders make is starting their AI strategy with the tool ("What can AI do?") instead of the problem ("Where are we still operating too slowly or manually?"). "If you roll out AI on top of messy data, inconsistent definitions and unclear ownership, you risk scaling the problem instead of solving it." 💡 Wilson shares his framework for real, business-driving AI adoption: ➡️ The only valid measure of AI: is it improving a decision or a customer outcome? (Hint: Usage is not ROI.) ➡️ Why the real win is AI as a first-draft engine for synthesis, not 100% automation. ➡️ The human skill AI makes more important than ever: Problem Framing. ➡️ Why adoption is a behaviour challenge, not a technology challenge. Swipe to stop wasting time chasing the wrong questions. #AIStrategy #BusinessTransformation #RevOps #Visma
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🛡️ Can security actually be a growth engine for your company? It's World Password Day, where most conversations are about individual habits. But for Joakim Tauren, CISO for Visma’s business segment, the real conversation is about organisational resilience. He explains how joining Visma changes the math by providing a security team that scales with your risk. It’s a global machinery that protects your company while you sleep. The result? Visma companies are winning larger contracts because they can now prove a level of security maturity that was previously impossible. 👇 Discover how joining Visma turns a defensive necessity into a massive market advantage.
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Thirty years in enterprise software give you a sharper view of what innovation really means. It is the ability to keep evolving, solve real problems, and stay relevant as markets change. What makes this Business Builder interesting is the mindset behind the journey. A clear belief in attitude over raw talent, in building teams that raise the bar, and in growing a business without losing proximity, character, or direction. Pablo Macchi now leads Calipso, one of Argentina’s most established ERP businesses, with more than 35 years in the market and a model built around flexibility, localisation, and real customer needs. But what stands out is how he builds. The standards he sets, the questions he asks, and the conviction behind every decision. A leadership perspective shaped by long experience, strong convictions, and a clear way of building. Swipe through →