TripleLift

Over 80% of programmatic spend is now curated. 😮 The best deals aren't negotiated over email anymore. They're built, launched, and optimized in real time. 📈 That’s why we’re so excited to introduce TL Direct — a self-serve deal-orchestration platform built for the agentic future of programmatic. Zero curation fees. Free first-party data onboarding. Access to 6.5T+ monthly impressions across a premium publisher network. Here’s what else you’ll get with TL Direct: 🛠️ Build and launch deals in minutes, not weeks. 💻 UI, API, and MCP access for seamless integration into any workflow. 🎯 Integrated behavioral and contextual segmentation. 📊 One-click access to 3rd-party audience and measurement partners. 🎛️ Tune creative, curation, and audience levers in real time. 🌐 A network of 5K+ direct publisher relationships. 🔗 Check it out: https://hubs.li/Q04kTSWK0 #AdTech #SSP #DigitalAdvertising #Curation #ProgrammaticAdvertising

Need a new podcast episode to get you through your next commute? 🎧 🚃 😎 We’ve got you covered. TripleLift’s International DSP Engagement Lead, Chanelle Urquico, joined Performance Marketing World's Digital Disruptors podcast to dig into how the performance stack is converging, where different specialisms fit in a modern strategy, and the challenges marketers should be preparing for now. 📱Give it a listen wherever you get your podcasts: https://lnkd.in/gtXRqwS3 #AdTech #SSP #TechStack #ProgrammaticAdvertising #DigitalAdvertising

Advertising’s Battle of the Bands was incredible. 🤘 😎 🤘 ✨ Performances? Fabulous. ✨ Crowd? Electric. ✨ Vibe? Immaculate. This really was one for the books, and we can’t wait for an encore soon! Thank you to our co-sponsors, Attain and Unity, for making this evening so special. And of course, a special shout-out to Gavin Dunaway for representing TripleLift on stage. 🧡 #Advertising #AdTech #Talent #CompanyCulture #ProgrammaticAdvertising

What happens when the right data meets the right infrastructure? 🤔 We’ve teamed up with Epsilon to show you. ⬇️ ❌ Zero curation markup — transparent, lean pricing with no hidden fees 📊 250M consumers — Epsilon's transactional data, now integrated into TripleLift's architecture 🎯 Richer targeting — blend Epsilon segments with publisher first-party data for deeper relevance 🌐 True cross-channel reach — activate consistently across CTV, web, and mobile We built TL Spark to be the intelligence layer that makes data actually work. Epsilon is helping to make it even more effective. 🔗 Learn more → https://hubs.li/Q04jWsNW0 #SSP #AdTech #ProgrammaticAdvertising #DigitalAdvertising #Data

Feeling a little overwhelmed with all the talk of AI these days? You’re not alone, but now is the time to get up to speed. 📝 👀 Fortunately for you, we recently released The Evolution of AI in Global Advertising, a comprehensive report exploring how brands and agencies across the advertising ecosystem are integrating AI, where confidence gaps still exist, and what the future of AI-powered campaign execution looks like. Check out some tips from the author of the report, TripleLift Research Analyst, Emma Sainsbury. And don't forget to download the full report here: https://hubs.li/Q04hX9fw0 #AdTech #SSP #AI #DigitalAdvertising #ProgammaticAdvertising

Are you ready to rock? 🤘 😎 🤘 A quick reminder that we’re hosting the Advertising Battle of the Bands with our amazing partners, Attain and Unity, on June 3rd at The Cutting Room in NYC. 🗽 🍎 Gavin Dunaway, Senior Product Marketing Manager, will be representing TripleLift on stage, so you’re guaranteed to have a great time. RSVP: https://lnkd.in/gz73u8Nb #AdTech #Advertising #SSP #ProgrammaticAdvertising #DigitalAdvertising

Media metrics alone don't always tell the whole story. 📊 📖 Creative, data, supply, and measurement have to work together to turn every impression into real impact. That’s why we’re so excited to be expanding our measurement capabilities with five new strategic partnerships with Attain, Circana, DISQO, Samba TV, and The GoodNet — now integrated directly into TL Spark, our coordinated intelligence layer. 🧠 Advertisers can now measure what truly matters — from brand lift to closed-loop sales to social responsibility — across the open internet, retail media, and CTV, with greater precision and depth than ever before. Get to know our newest partners. Check out the link below. 🔗 https://hubs.li/Q04jbrqm0

We all know AI is changing the ad industry. But how exactly are people using it (or not using it) on a regular basis? 🤔 We surveyed 200 advertising professionals across the globe to get to the bottom of it. Check out some highlights from The Evolution of AI in Global Advertising, from the author of the report, TripleLift Research Analyst, Emma Sainsbury. Read the full report here: https://hubs.li/Q04hX91W0 #AdTech #SSP #AI #ProgrammaticAdvertising

We are less than a month away from Cannes. 🇫🇷☀️ We can’t wait to showcase all the exciting strides we’ve made since we saw you at last year’s event. Spoiler alert: there’s a lot. 🧡 We have an amazing team going. Here's where you connect with us: 📅 Our apartment at the Mondrian for a nice iced coffee 🥤 🥂 Our happy hour and late-night soirée on the lawn 🎤 FQ Beach with The Female Quotient and Benjamin Felix Click the link for all the details and to RSVP to our events: https://lnkd.in/ghgdbHTQ Dave Helmreich | Rob Deichert | Benjamin Felix | Timothy Jasionowski | Frazer Locke | Prune Nouvion | David Fahey | Fergus Mellon | Rob Ishag | Marco Dohmen | Taylor Stewart | Airey Baringer | Julien Gardès | Lauren Gabriele | Matt Simon | Terricka Beckford | Chanelle Urquico | Darragh Lynch | Koto Max Ayodeji | Marie Mayssaa El Koussa | Alexandra Watenberg | Luke Taplin | Kate Fiala | Nico Vonau | Lucy Russo | Megan Heady #SSP #AdTech #DigitalAdvertising

Agentic is more than a buzzword — it’s reshaping how workflows and ideas come to life. We can’t wait to connect with The Female Quotient for Co-Creating the Future: Agentic AI at Work at Cannes this year. TUESDAY, JUNE 23 10:30AM - 11AM CEST TripleLift CMO, Benjamin Felix, will take the stage with an incredible group of leaders rethinking what it means to lead and collaborate in an AI-augmented world. Joining Ben on stage: 🎙️ Jenny Kelly, Head of Content & AI, Deloitte Digital 🎙️ Sanjna Parulekar, SVP Product Marketing, Salesforce 🎙️ Francessca Vasquez, VP Professional Services & Agentic AI, Amazon Web Services (AWS) Remember, this shift isn't about replacing roles — it's about expanding them. See you at FQ Beach! https://lnkd.in/g8EApwWh #SSP #AdTech #AgenticAI #ProgrammaticAdvertising #DigitalAdvertising