TicketCo

THE FA CUP IS HERE AGAIN: GOOD LUCK TO OUR PARTNER CLUBS! The magic of the FA Cup returns this weekend! As the world's oldest football competition, its rich history is filled with giant-killings, underdog stories, and unforgettable moments. This weekend, the next chapter is written, and we’re thrilled to see five of our fantastic partner clubs in action.   🏆 Chelmsford City Football Club 🏆 Wealdstone Football Club 🏆 Macclesfield Football Club 🏆 Gateshead Football Club 🏆 Brackley Town FC   Best of luck to all of you—we’ll be cheering you on every step of the way!   And while the FA Cup takes center stage in England, here in Norway, the buzz is all about the Norwegian Cup Final happening tomorrow at Ullevaal Stadium in Oslo. It’s a showdown between two of our incredible partner clubs, Lillestrøm Sportsklubb and Sarpsborg 08.   Fun fact: Norway and England are probably the two European countries where the domestic cup holds the most attention and excitement. It’s a weekend of football magic on both sides of the North Sea!   Get out there and support your local team—whether it’s in the FA Cup or the Norwegian Cup Final. Let’s celebrate the beautiful game together!

𝐓𝐔𝐑𝐍 𝐓𝐇𝐄 𝐇𝐎𝐔𝐑𝐒 𝐁𝐄𝐅𝐎𝐑𝐄 𝐊𝐈𝐂𝐊-𝐎𝐅𝐅 𝐈𝐍𝐓𝐎 𝐑𝐄𝐕𝐄𝐍𝐔𝐄 Most sales happen late. A simple reminder email or push notification (sent at the right moment) drives a surge in last-minute purchases.

𝐅𝐫𝐨𝐦 𝐪𝐮𝐞𝐮𝐞𝐬 𝐭𝐨 𝐜𝐥𝐚𝐫𝐢𝐭𝐲, 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐭𝐡𝐚𝐭 𝐦𝐚𝐭𝐭𝐞𝐫 38,000+ tickets sold and £500,000+ in revenue later, matchdays with Cornish Pirates Rugby Football Club in Cornwall move faster and feel smoother. Supporters buy, store and scan on mobile, while those who prefer a card are still catered for with QR-enabled Season Passes printed at the club.🎯 With clean data and live dashboards, the team plans earlier and communicates smarter, including fixture timings shaped by where supporters travel from. In May 2025, Season Pass sales launched with a cost-friendly instalment option and a clear upsell to Patron (Hospitality) Membership, all in the same journey. The outcome: less admin, quicker entry, and deeper engagement, a practical step forward for a club building a modern, professional rugby experience🏉 Read the full case study here👇 https://lnkd.in/dGpB_JgX

𝟖𝟎𝟎 𝐜𝐥𝐮𝐛 𝐧𝐞𝐰𝐬𝐥𝐞𝐭𝐭𝐞𝐫𝐬. 𝐎𝐧𝐞 𝐛𝐢𝐠 𝐥𝐞𝐬𝐬𝐨𝐧: 𝐦𝐨𝐬𝐭 𝐭𝐞𝐚𝐦𝐬 𝐬𝐭𝐢𝐥𝐥 𝐭𝐚𝐥𝐤 𝐚𝐭 𝐟𝐚𝐧𝐬, 𝐧𝐨𝐭 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞𝐦. Playmakers co-founder Lukas Mikkel Hansen breaks down what his 800-newsletter experiment reveals about Europe vs USA ticketing, why data/segmentation win, and a club to watch: Portland Hearts of Pine. Listen to the full episode below👇 https://lnkd.in/d5QqQP4t

𝐀 𝐧𝐞𝐰 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐟 𝐭𝐡𝐞 "𝐃𝐨𝐧'𝐭 𝐅𝐨𝐫𝐠𝐞𝐭 𝐘𝐨𝐮𝐫 𝐓𝐢𝐜𝐤𝐞𝐭𝐬" 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 𝐢𝐬 𝐨𝐮𝐭 𝐧𝐨𝐰! We're thrilled to officially introduce Clare Kenny, TicketCo's Chief Commercial Officer, as our new co-host. For her first episode, she sits down with Ian Dutton, UK Managing Director of Sporting Group International and former MD of Birmingham City FC. What's the real story behind the wave of American investment in English football? How has it changed club culture, fan relations, and commercial strategy from the inside? Dive into the episode in today’s newsletter, hope you enjoy it👇

𝐄𝐯𝐞𝐫𝐲 𝐝𝐞𝐭𝐚𝐢𝐥 𝐜𝐨𝐮𝐧𝐭𝐬 𝐨𝐧 𝐦𝐚𝐭𝐜𝐡𝐝𝐚𝐲. Get practical tips, fresh insights, and real stories from clubs. Join the TicketCo Newsletter here👇 https://lnkd.in/dz6f693S

NORWAY MAKES HISTORY: UNBEATEN RUN SECURES WORLD CUP SLOT An amazing 1-4 away victory against Italy last night caps off a perfect World Cup qualifying campaign. As a Norwegian company deeply rooted in the sport, we are filled with immense pride. We were thrilled to be at Ullevaal Stadium on Thursday to witness the team's powerful 4-1 win against Estonia. Little did we know that just three days later we would see the same result again, this time at the iconic San Siro, a stadium where the Italian national team has historically been a fortress, boasting one of the best home records in international football. Norway's ability to break through and secure such a decisive victory is a testament to the team's incredible form and determination. Moments like these remind us how special it is to be part of Norwegian football. At TicketCo, we are proud to be the official ticketing provider for Norsk Toppfotball, the very foundation where stars like Erling Haaland and many of his teammates launched their careers (and where some of them also are playing). It's a privilege to support the clubs that nurture the next generation of talent. This qualifying run has been nothing short of spectacular: - An undefeated 8-0-0 record - An incredible 37 goals scored and only 5 conceded - A phenomenal 16 goals in 8 matches for Haaland Norway's success is a powerful inspiration. It shows that with dedication and a strong foundation, anything is achievable. We're now eagerly looking forward to the Final Draw on December 5. Heia Norge!

𝐓𝐡𝐞 𝟓 𝐁𝐢𝐠𝐠𝐞𝐬𝐭 𝐎𝐛𝐬𝐭𝐚𝐜𝐥𝐞𝐬 𝐢𝐧 𝐒𝐩𝐨𝐫𝐭𝐬 𝐓𝐢𝐜𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐭𝐜𝐡𝐝𝐚𝐲 𝐜𝐡𝐚𝐨𝐬? You know it too well. We’ve mapped the 5 biggest obstacles in ticketing, and real ways to fix them. Which one gives you the biggest headache? Read more about it here 👉 https://lnkd.in/dh_b8WuH

𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐭𝐡𝐞 𝐨𝐧𝐞 𝐰𝐨𝐫𝐫𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐪𝐮𝐞𝐮𝐞𝐬 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠, 𝐭𝐡𝐢𝐬 𝐢𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮. Bedford Blues Ltd moved from queues and postal orders to one digital platform: 95% of tickets now sell online, entry is faster with mobile QR, and real-time sales data guides decisions. In the final hours before a pre-season derby v Northampton Saints, they sold 1,000+ extra tickets and welcomed almost 5,000 supporters with smooth ingress. The same setup now runs their annual fireworks display, hospitality, community fixtures and regular comedy/pub quiz nights, more revenue with less admin and leaner gate teams. It’s practical and proven across Champ Rugby, with season-ticket subscriptions next on the list.

PROUD PARTNER PRESENCE AT THE FAI CUP FINAL What an incredible atmosphere at the FAI Cup Final last night. The energy across Dublin was buzzing for hours before kick-off, and it was fantastic to see that passion carry into Aviva Stadium with an official attendance of 35,252 fans. While the result wasn't what we hoped for as proud partners of Cork City FC, the spirit and dedication on display were a testament to the strength of Irish football. We’re excited for next season and will be announcing another great partner club soon. Stay tuned.