Strawberry’s cover photo

About us

Welcome to Strawberry – a portal to a wide variety of hotels, meetings and conferences, restaurants and spas; Comfort Hotel®, Quality Hotel™, Clarion Hotel®, Stopover Hotel, Home Hotel and Nordic Hotels & Resorts. Over 25 years ago, our journey commenced with one single hotel. Today we count over 20 000 employees and over 240 hotels at more than 100 destinations across the Nordics. Our portfolio contains both well-known chains and unique independent hotels to allow you as a guest to choose among anything ranging from modern low-cost hotels to world renowned luxury resorts. With our amazing colleagues, we have built one of the best and most diversified hotel companies in the Nordics, with a clear vision to push for change and to have room for all. Our values are Energy, Courage and Enthusiasm. Not just because it sounds cool – it’s a firmly established foundation for how we roll, which has been reinforced ever since our founder, Petter A. Stordalen, was awarded the title “Norway’s top strawberry salesman” in 1974 for his energy, courage and enthusiasm. Led by our values, we strive to create an inclusive work environment where everyone can speak up and initiate progress. Backed by our WeCare initiative, social and environmental responsibilities are consistently in focus on both internal, local and global levels.

Website
https://linktr.ee/strawberryuniverse
Industry
Hospitality
Company size
10,001+ employees
Headquarters
Oslo
Type
Privately Held
Specialties
hotel, restaurant, bar, conference, meeting, spa, event, membership, benefit, staycation, adventure, experience, vacation, resort, travel, leisure, hospitality, tourism, food beverage, and nordics

Locations

Employees at Strawberry

Updates

  • Listen, you do not want to miss this year’s Christmas calendar in the Spenn app! Download the app to enjoy exclusive offers, competitions, games, and the chance to win great prizes all the way until Christmas Eve ✨🎄

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    5,010 followers

    🎄Today we launched something we’re genuinely excited about: Spenn’s Christmas Calendar 2025 – it’s built from scratch by our own team and created together with our amazing partners across the Nordics. This is not your ordinary calendar. And when we say it’s fantastic… we mean it. Here’s a sneak peek of what’s waiting behind the doors: ✨Everyone who plays any of the games wins real Spenn ✨700,000 Spenn will be distributed among 140 winners ✨One lucky winner gets 1 million Spenn on Christmas Eve ✨Prizes and offers from 21 partners (VIP trip to Disneyland Paris, a full year of travel + hotel with Norwegian and Strawberry, phones, gift cards, … and so much more. 💙 Make a difference this Christmas! Together with our founding partners, we’re donating 1.5 million Spenn to UNICEFKreftforeningen and Cancerfonden! You will also have the chance to give an extra gift to someone who truly needs it behind selected doors. Download the app and join us in kicking off the season. Merry Christmas! 🎄🎁 Norwegian Strawberry Reitan Retail REMA 1000 i Norge  Uno-X Mobility AS Reitan Convenience Norway  7-Eleven One Call Fursetgruppen Homely AS Widerøe Fortum UNICEF Kreftforeningen Refunder Scandinavia AB Filmweb BookBeat Framsport Jotex Gymgrossisten.com NIKITA Disneyland Paris Allente Nordic Core Nutrition, LLC

  • There’s no secret we love staying on top of innovations that make travel easier and more seamless. This pilot project with Flytoget AS and Bring Norge sure ticks some boxes! 🫨 Imagine checking out at Clarion Hotel® The Hub and saying goodbye to your luggage, without a worry until you collect it at your final destination. Nice, right? And for those with a hint of controlling tendencies (don’t worry—we all have that when travelling), here’s the best part: from the moment your luggage is collected until it reaches your destination, you’re kept updated and have full visibility throughout the process. When it arrives at Oslo Airport, we’ll even send you a photo of your luggage before it’s placed on the conveyor belt for your flight. Could this be the future of stress-free travel? 🧠

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    89,197 followers

    Here’s another reason why you should add Helsinki to your bucket list for 2026! Hotel Kämp's historic renovation progresses, and restaurant À La Kämp and the iconic Kämp Bar have now open their doors looking fresher than ever, if we might say it ourselves ✨ This marks one of the most significant milestones in the hotel's extensive refurbishment project. Hotel Kämp — Northern Europe’s legendary grand hôtel and the iconic heart of Helsinki since 1887 — truly is where heritage meets modern grace. À La Kämp and Kämp Bar pay homage to the hotel’s illustrious past while ushering in a contemporary era of timeless sophistication. The dual concept unites restaurant and bar under one roof, offering an evening dining and social experience every day of the week 🤌🏼

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    89,197 followers

    Yesterday marked the grand opening of a true destination hotel: The Dock Hotel. Located right by the new marina in the heart of Södertälje, this is where urban life, history, and modern energy come together! And guess what- there’s a whole floor specifically dedicated to conferences! Did someone say 2026 kick-off in Södertälje? We say: YES 🤩 “The Dock Hotel will attract travelers seeking an experience that is as elegant as it is relaxed”, says our owner and founder, Petter A. Stordalen. In June 2026 The Dock Spa opens- 1,400 impressive square meters featuring pools, saunas, and an outdoor terrace. And not to forget- The Dock Gym 🤌🏼

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  • We have officially switched our environmental certification to the Nordic Swan ecolabel, and almost 240 of our hotels now carry the label! 🦢🤍 The Nordic Swan Ecolabel is the official ecolabel in the Nordic countries and sets strict requirements for energy consumption, waste management, chemicals, and resource use. The Nordic Swan Ecolabel aims to make it easier to choose hotels that are good environmental choices 🌍 Changing certification is part of our ambitious 2030 strategy to become climate neutral in its own operations, and we are so excited for this huge step in the right direction!

  • Eager to try something new this winter season? How about the mountains of Åre? Copperhill Mountain Lodge is a unique design hotel where heartfelt hospitality meets unforgettable experiences in a truly one-of-a-kind environment. We’re now looking for team members who share our passion for creating memorable moments! Hopefully, that’s you – ready to join for the winter season 2025–2026 (and maybe even longer?) ⛷️ 🏔️ Pack your long johns and apply now: https://ow.ly/rFEt50XqUQO

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    89,197 followers

    WE WON! 🥳 The ANFO MarTech Awards 2025 celebrates the best work where technology and marketing merge to create impact, engagement, and value. This year’s jury had received an impressive number of entries across industries and categories – and we snagged nothing less than THREE prices! Category: Data-Driven Insight - GOLD Category: Loyalty Program - GOLD Category: B2C - SILVER We are sooo incredibly proud of our colleagues who have made this happen. All details from A-Z have been perfectly executed to create magic- increased revenue, growth and loyalty 🙌

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    89,197 followers

    10x hooray for Clarion Hotel® Air – the very first hotel within Strawberry to officially be characterized as “climate-neutral in its own operations” – a full five years ahead of our 2030 ambition! 🎉 We’ve set one of the industry’s most ambitious climate goals: to reach climate-neutral operations by 2030. This includes all emissions the company directly controls – such as energy, heating, cooling, and fuel. It’s truly inspiring to see how Clarion Hotel® Air is leading by example for everyone within the company! 🌍

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  • It’s Halloween night aka The Spookcation Hotel night- Meaning the winners of our very successful spookcation giveaway have checked themselves into our haunted hotels across the Nordics for a Halloween night they won’t forget anytime soon 🫣 Make sure to follow our socials this weekend for more haunted updates from The Spookcation Hotel!

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