Ipsos

We're proud to share that Ipsos Strategy3 has been recognised by Forbes as one of the World's Best Management Consulting Firms 2026, marking our fifth consecutive year receiving this distinction. This recognition reflects the trust our clients place in us and the impact of the work we deliver every day. At Ipsos Strategy3, we transform multi-source insights into actionable strategies that drive real business outcomes for our clients. Through our Market, Brand and Innovation strategy practices, and our foresight expertise, we help organisations navigate uncertainty, identify opportunities and make better strategic decisions. What truly sets us apart is our unparalleled access to Ipsos' total understanding of people, consumers and citizens alike, a power no other consultancy possesses. This unique foundation allows us to develop strategy that is ready for the real world of today and tomorrow. A huge thank you to our clients, partners and colleagues around the world who continue to trust us to help solve their most important strategic challenges.   Check out the comments box to learn more. Billie Ing, David Parma

Climate change is becoming more tangible. But how are people responding as other pressures compete for their attention? 7 in 10 expect more extreme weather events in 2026 than in 2025, and 6 in 10 are concerned about heatwaves, droughts and water scarcity in their region over the next 12 months. Yet priorities are competing. 53% agree their government should prioritise keeping energy prices low, even if greenhouse gas emissions rise. The picture is complex: people aren’t ignoring climate change, they’re making trade-offs. 📩 Want to explore the data behind these shifting attitudes? Contact sustainability@ipsos.com to receive the full Sustainability Infographic: Heatwave Edition. Sue Phillips ACC, Alizée Fraudin, Emilie Rochester, Adrien Pichot

What are consumers really saying about your brand, and what does it mean for your business? Social listening has evolved far beyond tracking mentions and monitoring sentiment. Today, it can help brands identify emerging trends, uncover unmet needs, understand competitors, and spot potential issues before they escalate. And with AI transforming how millions of online conversations can be analysed, the opportunity to turn digital signals into actionable consumer intelligence is growing. In this guide, Ipsos Synthesio explores how organisations can build an effective social listening strategy, the KPIs that matter, and the trends shaping social intelligence in 2026. Check out the comments box to explore the guide and discover how to turn online conversations into smarter decisions. Thierry Lalande

Every month, our monthly What Worries the World survey gives us a snapshot of the issues people are most concerned about. In the latest edition, crime & violence tops the global list, cited by 32%, while individual countries are seeing some significant shifts. Highlights include: ▪️ Inflation concerns have reached 46% in the US. ▪️ Climate change has risen 14 points to 33% in France. ▪️ Immigration control has climbed 8 points to 42% in Great Britain. ▪️ Financial and political corruption has risen 8 points to 55% in South Africa. ⬇️ Check out the comments box to explore the latest edition of What Worries the World and discover the latest insights into public opinion around the globe.

  Ipsos is proud to be back at Esomar Congress 2026 in Valencia, Spain (1–4 September), exploring the metamorphosis of insights and the future of human understanding, technology, and research.   Across the program, our experts will showcase how human expertise and AI are helping organisations make smarter decisions and accelerate innovation.   We are also honoured that an Ipsos paper has been selected as a finalist for an ESOMAR Award: 🔹 Oral Care as Social Currency: Cultural and Sensory Insight from Brazil’s Access Consumers   A huge thank you to our clients for partnering with us and sharing their perspectives on stage.   Check out the comments section to discover the full Ipsos program.   Patrick Young, Olivier Blanchet, Marcela Ayres, Richard Trenam, Mathilde GUINAUDEAU, Benoit Hubert, Kim Larsen, Catherine Burton, Maciek Ozorowski, David P.

AI is changing the way people discover, evaluate and choose what to buy. But behind every technology shift is a human question: how will people use it, trust it and integrate it into their everyday lives? The Ipsos Point of View, Shopping with AI, explores how artificial intelligence is transforming the shopping journey, from product discovery to decision-making, and what this means for the future of consumer behaviour. For brands, the opportunity goes beyond adopting new technology. It is about understanding the role AI can play in creating more relevant, trusted and meaningful experiences for people. Check the comments box to download the paper. Shaun Wilson, Moneesha Banerjee, Lawren Alexander, MBA, Isabelle F.

The world is changing rapidly, and so is the way people socialize. As consumer behaviors, attitudes, and cultural trends evolve, understanding these shifts is critical for brands looking to unlock new growth opportunities in the alcohol category. Ipsos and IWSR released a new report commissioned by AB InBev, “The Consumer Trends Shaping Adult Beverages,” exploring the consumer choices and behaviors influencing alcohol consumption among legal drinking age adults. Drawing on global cultural insights, category analysis, and consumer research, the study reveals how beverage alcohol is evolving, while highlighting the opportunities emerging from changing consumer expectations. Swipe through the carousel to discover the key trends shaping the future of beverage alcohol and find the link in the comments to download the full report. Jennifer Bender, Philip Ryan  

What defines a successful life today? Across 30 countries, people largely agree on the milestones that matter. But when it comes to believing those milestones are within reach, a different picture emerges. Today, Ipsos released its Life Aspirations 2026 report, exploring the growing gap between aspiration and expectation, and what it reveals about changing priorities, generational differences, and the barriers people face. Download the report via the link in the comments.

The August edition of Ipsos Update is here. From refugees and synthetic data to energy and beyond, discover the latest research and expert perspectives from Ipsos teams around the world on the issues shaping society, business, and public opinion. Download the report via the link in the comments.

Ipsos’ Board of Directors unanimously decided to appoint Kelly Beaver MBE as Chief Executive Officer.   Kelly Beaver brings over 15 years of experience at Ipsos. Since joining the Group in 2011, she has held various positions, including Head of UK Public Affairs, and CEO for the UK and Ireland since 2021. Most recently, she was Chair of Ipsos’ Global Healthcare Service Line. Previously, she worked as an economist and consultant at PwC and Coffey International Ltd across European and international markets.   Kelly Beaver will accelerate the execution of the Horizons plan in this fast changing environment and has the full support of all proud Ipsosians.   Check the comments box to read the press release.