What I'm Building
Brandtrackers
ActiveAn AI-enabled competitive and market intelligence platform that turns public information into verified evidence, structured analysis, recommendations, actions, and measurable learning. It began in 2019 as a Slack channel and a newsletter, and solves the same problem now at a different scale: important information exists everywhere, but very little of it reaches decision-makers in a structured, timely, usable form.
Today & Tomorrow
ActiveThe applied strategy practice where the operating model gets used, working with founders and leadership teams across creative technology, media, design, animation, audio, and professional services. The engagements are strategy work with an operating spine — the point is not a recommendation, it is a decision someone can run with and measure. Signals, the targeting and campaign platform shown here, came out of doing this work internally and needing better instrumentation for it.
How I Work
The operating model that turns evidence into decisions, action, and measurable learning.
Brandtrackers is the intelligence infrastructure. Today & Tomorrow is the applied strategy practice. The 3×3 Growth Loop is what connects them — it takes outside-in evidence about markets, competitors, products, and accounts, plus inside-out evidence from customers, pipeline, and capacity, and turns both into decisions someone can act on.
Outside-in evidence + inside-out evidence
Decide
Activate
Learn
Decide
Activate
Learn
Outcomes update the evidence, confidence, priorities, and next strategic cycle.
Observation → insight → implication is not novel, and is not claimed to be. What makes it work is the closed loop: evidence, buyer understanding, prioritisation, activation, and learning stay connected, so outcomes update the next cycle instead of disappearing into a deck.