diff --git a/.github/workflows/deploy.yml b/.github/workflows/deploy.yml
index 34ad17af..93c5d0da 100644
--- a/.github/workflows/deploy.yml
+++ b/.github/workflows/deploy.yml
@@ -37,7 +37,7 @@ jobs:
 
       - name: WordPress.org asset and readme update
         uses: 10up/action-wordpress-plugin-asset-update@stable
-        if: github.ref_name == 'master'
+        if: github.ref_name == 'trunk'
         env:
           # Note: this action doesn't support BUILD_DIR so it pushes the raw readme.txt
           IGNORE_OTHER_FILES: true
diff --git a/RELEASING.md b/RELEASING.md
index 96388a33..1311349c 100644
--- a/RELEASING.md
+++ b/RELEASING.md
@@ -1,7 +1,5 @@
 # Release Process
 
-Note that all merges to the `master` branch have the asset directory `.wordpress-org` and `readme.txt` deployed to WordPress.org to avoid creating a new version release when updating only `Tested up to` header or screenshots.
-
 The following content can be copied and pasted into a release issue or PR to help provide a checklist of tasks when releasing this project.  When pasting this content, ensure to update any `X.Y.Z` nomenclature to the release version being prepared.
 
 ```